The Market Structure Of Sports


The Market Structure Of Sports
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The Market Structure Of Sports


The Market Structure Of Sports
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Author : Gerald W. Scully
language : en
Publisher: University of Chicago Press
Release Date : 1995-03-15

The Market Structure Of Sports written by Gerald W. Scully and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-03-15 with Business & Economics categories.


Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s. This book offers technical insights that will interest business economists and professionals in sports management.



Economics Of Sport


Economics Of Sport
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Author : Mark J. Eschenfelder
language : en
Publisher:
Release Date : 2007

Economics Of Sport written by Mark J. Eschenfelder and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.


Written for students with some exposure to economics concepts and analysis, this book defines the sport industry and reviews economic concepts before examining in detail such central issues as benefits and costs, the theory of the firm, profit maximisation as a major motivator, and alternative motivators in non-profit organisations.



The Economics Of Professional Team Sports


The Economics Of Professional Team Sports
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Author : Paul Downward
language : en
Publisher: Psychology Press
Release Date : 2000

The Economics Of Professional Team Sports written by Paul Downward and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Electronic books categories.


This book is unique in offering the first truly rigorous application of economic principles to the subject of professional team sports.



Handbook Of Sports Economics Research


Handbook Of Sports Economics Research
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Author : John Fizel
language : en
Publisher: Routledge
Release Date : 2017-07-05

Handbook Of Sports Economics Research written by John Fizel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Political Science categories.


The wealth of data available on sports makes the industry a singular laboratory for observing economic and business behavior and theory. This unique reference on sports economics research provides a detailed perspective on the current state of the discipline. Covering both team and individual sports that include tennis, golf, and motor racing, the handbook explores what we know, what we do not know, what is stable, what is changing, what is certain, and what is controversial in sports economics. The expert contributors address issues in particular sports or comparisons among sports along major topics such as revenue and costs, labor markets, market structure, market outcomes, and public policy.



Sports Marketing


Sports Marketing
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Author : Christine Brooks
language : en
Publisher:
Release Date : 1994

Sports Marketing written by Christine Brooks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.


Offering a hands-on approach to becoming an efficient sports marketing strategist, this guide shows readers how to develop their own idea for a sports product/event, create a strategic plan, and apply these ideas to a real-world business venture. KEY TOPICS: Exposing the day-to-day realities of putting together a sports business venture, the handbook begins with two case studies that introduce the overall situation facing sports managers as they attempt to make decisions regarding the correct direction to take their organization ... then walks readers step by step through the many different aspects that are part and parcel of a successful sports marketing plan, such as seeing and seizing an opportunity, understanding markets, the structure of the sport industry, sport publics, sport markets and sport products, the adult sport participant, conducting market research, sponsorship within the corporate marketing framework, designing sport packages, putting the sport sponsorship plan together, pricing sponsorship packages, sponsorship publicity, hospitality programs, analyzing competitive forces, image control, market share strategy, and writing a strategic plan. The guide also includes examples taken directly from the sports business world and highlights the vast scope of job opportunities available in the primary and secondary sport infrastructure. Ideal for both beginning and seasoned sports marketing professionals.



The Sporting Goods Industry


The Sporting Goods Industry
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Author : Richard A. Lipsey
language : en
Publisher: McFarland
Release Date : 2006-06-07

The Sporting Goods Industry written by Richard A. Lipsey and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-07 with Sports & Recreation categories.


The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.



The Economics Of Sport And Recreation


The Economics Of Sport And Recreation
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Author : Peter Taylor
language : en
Publisher: Routledge
Release Date : 2002-09-09

The Economics Of Sport And Recreation written by Peter Taylor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-09 with Business & Economics categories.


The Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to the global economy. This new edition covers all aspects of the economics of sport and recreation but gives prominence to the staggering rise of the commercial sector over the last decade. Special attention is paid to the economics of the sports goods industry, the economics of sports sponsorship, the economics of major sports events, the economics of professional team sports, and the economic relationship between sport and broadcasting. In the first edition of this book published in 1985, the emphasis was on the government and voluntary sectors as the lead sectors in the sports market. As we enter the next millennium, it is the commercial sector that is the lead sector in the sports market and this is reflected in the content and structure of the new book. Aimed specifically at students engaged in the study of sport and its interaction with the economy, this book will be an invaluable resource.



Sport Business


Sport Business
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Author : IntroBooks
language : en
Publisher: IntroBooks
Release Date : 2018-02-22

Sport Business written by IntroBooks and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-22 with Sports & Recreation categories.


This e-book is to analyze the sports features such as product and business. The sports assume new positions and face new challenges in the context of the sports entertainment industry. Issues such as the current sports market economy and the values of sports product become a priority in management and sports marketing process. Thus, making it essential to modernization and professionalization of the sport, the point of view of business.



Sports Agents And Labour Markets


Sports Agents And Labour Markets
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Author : Giambattista Rossi
language : en
Publisher: Routledge
Release Date : 2016-06-10

Sports Agents And Labour Markets written by Giambattista Rossi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-10 with Business & Economics categories.


The sports agent has become a highly significant figure in contemporary sport business. The role of the agent is essential to our understanding of labour markets and labour relations in an increasingly globalised sports industry. Drawing on extensive empirical research into football around the world, this book explains what agents do, how their role has changed, and why this is important for future sport business. Offering analysis from economic, legal, social and historical perspectives, the book explores key topics such as: the history of sports agents including the emergence of the modern agent in US sport typologies and demographic profiles of agents in football valuations and organisational analysis of leading European agents and agencies relations between agents and clubs future directions for research into sports agents. Focusing on the major European leagues, this book goes further than any other in illuminating an important but under-researched aspect of contemporary sport business. It is a valuable resource for any student, researcher or policy-maker with an interest in sport business, sport management, sport policy, the economics of sport or labour economics.



International Sports Economics Comparisons


International Sports Economics Comparisons
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Author : Rodney D. Fort
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2004-03-30

International Sports Economics Comparisons written by Rodney D. Fort and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-30 with Sports & Recreation categories.


This book brings together, for the first time under a single cover, international comparisons of the major topics in sports economics. Contributors are all renowned scholars of the international sports scene in Australia, New Zealand, Brazil, the Pacific Rim, North America, and Europe. The reader will find an overview of sports in particular countries and regions along with comparisons along the major topics of economic importance. In particular, the contributions compare and contrast revenues and costs, labor markets (restrictions and discrimination), market structures (league and association organizations) and outcomes (team profitability and competitive balance), and policy issues (especially competition policy). Aimed primarily at sports scholars, practicing sports professionals, and policymakers, the volume is also well suited for undergraduate sports economics, sports management, and sports law courses.