The Media Of Mass Communication

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The Media Of Mass Communication

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Author : John Vivian
language : en
Publisher: Allyn & Bacon
Release Date : 2001

The Media Of Mass Communication written by John Vivian and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Designed for courses in introduction to mass communication, introduction to mass media, and media and society. In this updated online edition, John Vivian provides a cost-effective and accessible version of the original text, taking the phrase using the media to teach the media literally, with an extensive PIN-coded web site. While the printed book is the core content, the web site provides the energy and excitement of the media. There is up-to-date coverage of industries and issues, along with a thoughtful recounting of key events in media history to give students the insight they need to understand the complexity and impact of the media in the 21st century.

The Media Of Mass Communication

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Author : John Vivian
language : en
Publisher:
Release Date : 1993

The Media Of Mass Communication written by John Vivian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Mass media categories.

The Media Of Mass Communication

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Author : John Vivian
language : en
Publisher:
Release Date : 1999

The Media Of Mass Communication written by John Vivian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Social Science categories.

The Media In Your Life

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Author : Jean Folkerts
language : en
Publisher:
Release Date : 1998

The Media In Your Life written by Jean Folkerts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.

An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR.

Media Of Mass Communication

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Author : John Vivian
language : en
Publisher: Pearson Educacion
Release Date : 2012-02-03

Media Of Mass Communication written by John Vivian and has been published by Pearson Educacion this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-03 with Communication categories.

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

The Media Of Mass Communication

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Author : John Vivian
language : en
Publisher: Allyn & Bacon
Release Date : 2006

The Media Of Mass Communication written by John Vivian and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.

This up-to-date, reader-friendly presentation of the mass media helps instructors " use the media to teach the media" and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication. This updated edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, and culture. The coverage of media literacy, an underlying theme since the first edition, has been enhanced with a new feature. The three-part organization--the media, media messages, and media issues--has been strengthened by the addition of a totally new chapter on entertainment to balance the coverage of other types of media messages. New and Notable Features Updated content includes: coverage of the 2004 presidential election; recent changes in the national radio scene; new newspaper products; the emergence of blogging; and the gangsta lit genre. New chapter-opening vignettes now include Rupert Murdoch, Howard Stern, and, Jerry Bruckheimer. A new chapter, " Entertainment, " in the Mass Messages section, explains how entertainment is an integral part of today's mass messages conveyed through all the mass media A new feature, " Sharpening Your Media Skills, " provides critical thinking questions to encourage students to analyze media issues to help broaden their understanding of media literacy The text and photo program has been thoroughly updated with the latest examples and information on media trends, challenges, concepts, personalities, and issues. Praise for "The Media of MassCommunication" " This is one of the best mass communication text books ever published. I am impressed by the focus on history, comprehensive coverage of key terms, models, issues and trends. And I also enjoy the visual dimension of this textbook. It is readable for students who don't enjoy reading!" "Reed Markham, Salt Lake Community College" " This text's biggest strength continues to be its culture-orientated approach to mass media. The writing is clear and lively. The many short features boxes work well with students. The visual images are current... even the pedagogy is excellent." "Linda J. Lumsden, Western Kentucky University" " Vivian's "Media of Mass Communication" is a solid textbook. It is current, thorough, accurate and well-written. It covers the essential topics in a readable style... .I have used Vivian in the past and will continue to do so in the future." "Timothy Boudreau, Central Michigan University"

Media Of Mass Communication 11th Ed

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Author :
language : en
Publisher:
Release Date :

Media Of Mass Communication 11th Ed written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Exploring Mass Media For A Changing World

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Author : Ray A Hiebert
language : en
Publisher: Routledge
Release Date : 2017-10-23

Exploring Mass Media For A Changing World written by Ray A Hiebert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-23 with Language Arts & Disciplines categories.

Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.

Journalism And Mass Communication Volume I

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Author : Rashmi Luthra
language : en
Publisher: EOLSS Publications
Release Date : 2009-05-12

Journalism And Mass Communication Volume I written by Rashmi Luthra and has been published by EOLSS Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-12 with categories.

Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.

Reshaping The Media

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Author : Everette E. Dennis
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1989-11

Reshaping The Media written by Everette E. Dennis and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-11 with Language Arts & Disciplines categories.

"Everette Dennis' essays are thoughtful, sprightly and sensible. They are also wide-ranging and as a result, this anthology touches on virtually every important or interesting topic having to do with the news media, journalism and journalism education, and media studies. Although the essays may not be in alphabetical order, the book is a veritable encyclopedia of analysis, commentary and criticism. It deserves to be read by everyone concerned with or about the new media." - Herbert J Gans, Columbia University