The Multichannel Challenge
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The Multichannel Challenge
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Author : Hugh Wilson
language : en
Publisher: Routledge
Release Date : 2008-05-12
The Multichannel Challenge written by Hugh Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-12 with Business & Economics categories.
While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.
The Multichannel Challenge
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Author :
language : en
Publisher:
Release Date : 2008
The Multichannel Challenge written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Internet marketing categories.
The Multichannel Challenge At Natura In Beauty And Personal Care
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Author : Leandro A. Guissoni
language : en
Publisher:
Release Date : 2021
The Multichannel Challenge At Natura In Beauty And Personal Care written by Leandro A. Guissoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Organizational change categories.
The Multichannel Challenge At Natura In Beauty And Personal Care
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Author : Leandro Guissoni
language : en
Publisher:
Release Date : 2021
The Multichannel Challenge At Natura In Beauty And Personal Care written by Leandro Guissoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Faced with declining market share and sales, Natura, Brazil's second-largest brand in the cosmetics, fragrances, and toiletries market, expanded its customer reach by moving from a direct-sales company to a multichannel company. In 2014, Natura added online catalogs, physical stores, and drugstores to its well-established direct-selling model, but the results were disappointing. Between 2014 and 2016, three different Natura CEOs attempted to lead the company in the strategic transition to focus less on the direct sales consultants and more on reaching the end consumers directly with multiple channels and touchpoints. In October 2016, the company's board appointed its former commercial vice president, João Paulo Ferreira, as the most recent CEO. Ferreira's challenge was to find the right balance between the direct-selling and other channel formats to market Natura, thus enabling it to thrive in the face of intense competition in the beauty and personal care market in Brazil.ExcerptUVA-M-0943Rev. Feb. 25, 2020The Multichannel Challenge at Natura in Beauty and Personal CareNatura is headed for a big shake-up. We are sure that in 3 to 5 years our business is going to change significantly.--Alessandro Carlucci, Natura's former CEO, January 2014The business of Natura, Brazil's largest direct-selling company with roughly 1.5 million independent door-to-door sales consultants (ISCs), had started to change in recent years. On August 19, 2014, the company had announced that board member Roberto Lima would replace Alessandro Carlucci as CEO. Carlucci had worked at Natura for 25 years and had held the role of CEO since 2005. This CEO transition occurred when Natura's position in the cosmetics, fragrance, and toiletries (CF&T) market was being challenged by other, nondirect-selling companies.
The Multichannel Challenge
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Author : Hugh Wilson
language : en
Publisher: Routledge
Release Date : 2008-05-12
The Multichannel Challenge written by Hugh Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-12 with Business & Economics categories.
While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.
Selling To The Multichannel Consumer
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Author :
language : nl
Publisher:
Release Date : 2012
Selling To The Multichannel Consumer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Multichannel Second Edition
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-04-30
Multichannel Second Edition written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-30 with categories.
What are the rough order estimates on cost savings/opportunities that Multichannel brings? What is Multichannel's impact on utilizing the best solution(s)? How likely is the current Multichannel plan to come in on schedule or on budget? Who is the main stakeholder, with ultimate responsibility for driving Multichannel forward? Is there a Multichannel management charter, including business case, problem and goal statements, scope, milestones, roles and responsibilities, communication plan? This valuable Multichannel self-assessment will make you the dependable Multichannel domain auditor by revealing just what you need to know to be fluent and ready for any Multichannel challenge. How do I reduce the effort in the Multichannel work to be done to get problems solved? How can I ensure that plans of action include every Multichannel task and that every Multichannel outcome is in place? How will I save time investigating strategic and tactical options and ensuring Multichannel costs are low? How can I deliver tailored Multichannel advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Multichannel essentials are covered, from every angle: the Multichannel self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Multichannel outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Multichannel practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Multichannel are maximized with professional results. Your purchase includes access details to the Multichannel self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.
Getting Multi Channel Distribution Right
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Author : Kusum L. Ailawadi
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-14
Getting Multi Channel Distribution Right written by Kusum L. Ailawadi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-14 with Business & Economics categories.
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
2015 Multichannel Guidelines
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Author : Jonathan Möller
language : en
Publisher:
Release Date : 2015
2015 Multichannel Guidelines written by Jonathan Möller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Multichannel Marketing A Complete Guide 2020 Edition
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2019-09-05
Multichannel Marketing A Complete Guide 2020 Edition written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-05 with Business & Economics categories.
Should customers be encouraged to use the optimal channel? Retailers - who do customers buy from? How does your marketing spend perform across all channels? Approximately, how do you allocate investment in online and offline channels? How has this improved the customer experience, and sales/or growth of your organization already? This instant Multichannel Marketing self-assessment will make you the entrusted Multichannel Marketing domain visionary by revealing just what you need to know to be fluent and ready for any Multichannel Marketing challenge. How do I reduce the effort in the Multichannel Marketing work to be done to get problems solved? How can I ensure that plans of action include every Multichannel Marketing task and that every Multichannel Marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Multichannel Marketing costs are low? How can I deliver tailored Multichannel Marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Multichannel Marketing essentials are covered, from every angle: the Multichannel Marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Multichannel Marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Multichannel Marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Multichannel Marketing are maximized with professional results. Your purchase includes access details to the Multichannel Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Multichannel Marketing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
