The Multichannel Challenge
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The Multichannel Challenge
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Author : Hugh Wilson
language : en
Publisher: Routledge
Release Date : 2008
The Multichannel Challenge written by Hugh Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.
The Multichannel Challenge
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Author : Hugh Wilson
language : en
Publisher: Routledge
Release Date : 2008-05-12
The Multichannel Challenge written by Hugh Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-12 with Business & Economics categories.
While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.
The Multichannel Challenge
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Author : Hugh Wilson
language : en
Publisher: Routledge
Release Date : 2017-08-02
The Multichannel Challenge written by Hugh Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-02 with categories.
While innovation in products and services continues apace, today�s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.
The Multichannel Challenge At Natura In Beauty And Personal Care
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Author : Leandro Guissoni
language : en
Publisher:
Release Date : 2021
The Multichannel Challenge At Natura In Beauty And Personal Care written by Leandro Guissoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Faced with declining market share and sales, Natura, Brazil's second-largest brand in the cosmetics, fragrances, and toiletries market, expanded its customer reach by moving from a direct-sales company to a multichannel company. In 2014, Natura added online catalogs, physical stores, and drugstores to its well-established direct-selling model, but the results were disappointing. Between 2014 and 2016, three different Natura CEOs attempted to lead the company in the strategic transition to focus less on the direct sales consultants and more on reaching the end consumers directly with multiple channels and touchpoints. In October 2016, the company's board appointed its former commercial vice president, João Paulo Ferreira, as the most recent CEO. Ferreira's challenge was to find the right balance between the direct-selling and other channel formats to market Natura, thus enabling it to thrive in the face of intense competition in the beauty and personal care market in Brazil.ExcerptUVA-M-0943Rev. Feb. 25, 2020The Multichannel Challenge at Natura in Beauty and Personal CareNatura is headed for a big shake-up. We are sure that in 3 to 5 years our business is going to change significantly.--Alessandro Carlucci, Natura's former CEO, January 2014The business of Natura, Brazil's largest direct-selling company with roughly 1.5 million independent door-to-door sales consultants (ISCs), had started to change in recent years. On August 19, 2014, the company had announced that board member Roberto Lima would replace Alessandro Carlucci as CEO. Carlucci had worked at Natura for 25 years and had held the role of CEO since 2005. This CEO transition occurred when Natura's position in the cosmetics, fragrance, and toiletries (CF&T) market was being challenged by other, nondirect-selling companies.
The Multichannel Challenge
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Author :
language : en
Publisher:
Release Date : 2008
The Multichannel Challenge written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Internet marketing categories.
The Multichannel Challenge At Natura In Beauty And Personal Care
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Author : Leandro A. Guissoni
language : en
Publisher:
Release Date : 2021
The Multichannel Challenge At Natura In Beauty And Personal Care written by Leandro A. Guissoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Organizational change categories.
Marketing Plans
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Author : Malcolm McDonald
language : en
Publisher: John Wiley & Sons
Release Date : 2024-03-19
Marketing Plans written by Malcolm McDonald and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-19 with Business & Economics categories.
The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planning Methods to create powerful, differentiated value propositions Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits Lessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
Challenges In It And Digital Marketing
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Author : C. P. Kumar
language : en
Publisher: C. P. Kumar
Release Date :
Challenges In It And Digital Marketing written by C. P. Kumar and has been published by C. P. Kumar this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
"Challenges in IT and Digital Marketing" is an insightful exploration of the rapidly evolving landscapes of technology and marketing in the digital age. In this comprehensive volume, the book delves into the multifaceted hurdles faced by IT professionals and digital marketers alike, addressing critical issues that shape the industry. From the breakneck pace of technological change to the perpetual battle against cyber threats, each chapter examines a distinct challenge. Topics range from the intricacies of regulatory compliance and communication gaps between technical and non-technical stakeholders to the pressures of tight project timelines and the constant quest for real-time engagement in the digital marketing sphere. With a keen eye on the future, the book also explores the ongoing challenges of talent acquisition and retention in the dynamic digital marketplace. Whether you are an IT professional seeking to navigate the ever-changing tech terrain or a digital marketer aiming to maximize ROI in a budget-conscious environment, this book provides valuable insights and strategies to overcome the hurdles and thrive in the challenging realms of IT and digital marketing.
Multi Channel Strategies For Retail Financial Services
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Author : Patrick Dahmen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Multi Channel Strategies For Retail Financial Services written by Patrick Dahmen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
VII Foreword The retail financial services industry, especially the insurance industry, is undergoing fundamental changes. Prior to and in the aftermath of the deregulation of the insurance industry at the beginning of the 1990's, insurers have continued to focus more on stability and security rather than on efficiency and profitability. The capital market crisis, the deregulation, the gradual break-up of the traditionally integrated value chain coupled with the emergence of new players in the market as well technological advancements have all led to a fundamental shake-up of the financial services industry. Nevertheless, the cultural consequences of the regulated period are still visible today: in some insurance companies changes in the distribution of financial services can seldom be implemented without the acceptance of its tied agent channel, although experience from neighbouring industries, for example retail banking, clearly illustrates the necessity to align the distribution system with new trends in consumer behaviour, i. e. , with the general wish for more convenient shopping opportunities anywhere, anytime and in any way. Financial services are characterised by a high degree of interactivity with the customer during the entire process of service delivery, while information asymmetries arise as a result of the dominance of credence and experience qualities. The product "financial services" therefore goes far beyond its core product, e. g. risk protection; it covers all other elements of the customer relationship process.
Digital Marketing
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Author : Dave Chaffey
language : en
Publisher: Pearson UK
Release Date : 2019-02-05
Digital Marketing written by Dave Chaffey and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-05 with Business & Economics categories.
Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.