The Multichannel Challenge At Natura In Beauty And Personal Care
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The Multichannel Challenge At Natura In Beauty And Personal Care
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Author : Leandro Guissoni
language : en
Publisher:
Release Date : 2021
The Multichannel Challenge At Natura In Beauty And Personal Care written by Leandro Guissoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Faced with declining market share and sales, Natura, Brazil's second-largest brand in the cosmetics, fragrances, and toiletries market, expanded its customer reach by moving from a direct-sales company to a multichannel company. In 2014, Natura added online catalogs, physical stores, and drugstores to its well-established direct-selling model, but the results were disappointing. Between 2014 and 2016, three different Natura CEOs attempted to lead the company in the strategic transition to focus less on the direct sales consultants and more on reaching the end consumers directly with multiple channels and touchpoints. In October 2016, the company's board appointed its former commercial vice president, João Paulo Ferreira, as the most recent CEO. Ferreira's challenge was to find the right balance between the direct-selling and other channel formats to market Natura, thus enabling it to thrive in the face of intense competition in the beauty and personal care market in Brazil.ExcerptUVA-M-0943Rev. Feb. 25, 2020The Multichannel Challenge at Natura in Beauty and Personal CareNatura is headed for a big shake-up. We are sure that in 3 to 5 years our business is going to change significantly.--Alessandro Carlucci, Natura's former CEO, January 2014The business of Natura, Brazil's largest direct-selling company with roughly 1.5 million independent door-to-door sales consultants (ISCs), had started to change in recent years. On August 19, 2014, the company had announced that board member Roberto Lima would replace Alessandro Carlucci as CEO. Carlucci had worked at Natura for 25 years and had held the role of CEO since 2005. This CEO transition occurred when Natura's position in the cosmetics, fragrance, and toiletries (CF&T) market was being challenged by other, nondirect-selling companies.
The Multichannel Challenge At Natura In Beauty And Personal Care
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Author : Leandro A. Guissoni
language : en
Publisher:
Release Date : 2021
The Multichannel Challenge At Natura In Beauty And Personal Care written by Leandro A. Guissoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Organizational change categories.
The Multichannel Challenge
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Author : Hugh Wilson
language : en
Publisher: Routledge
Release Date : 2008-05-12
The Multichannel Challenge written by Hugh Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-12 with Business & Economics categories.
While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.
Strategic International Management
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Author : Dirk Morschett
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-01-19
Strategic International Management written by Dirk Morschett and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
Women S Experimental Cinema
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Author : Robin Blaetz
language : en
Publisher: Duke University Press
Release Date : 2007-10-16
Women S Experimental Cinema written by Robin Blaetz and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-16 with Performing Arts categories.
This volume offers introductions to the work of fifteen avant-garde American women filmmakers.
Consumer Behavior And Marketing Strategy
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Author : J. Paul Peter
language : en
Publisher: Irwin Professional Publishing
Release Date : 1996
Consumer Behavior And Marketing Strategy written by J. Paul Peter and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Innovation From Emerging Markets
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Author : Fernanda Cahen
language : en
Publisher: Cambridge University Press
Release Date : 2021-03-25
Innovation From Emerging Markets written by Fernanda Cahen and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-25 with Business & Economics categories.
Reveals the breadth of innovation in emerging markets, from drivers and types to outcomes and implications.
Converging Technologies For Improving Human Performance
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Author : Mihail C. Roco
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-17
Converging Technologies For Improving Human Performance written by Mihail C. Roco and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Technology & Engineering categories.
M. C. Roco and W.S. Bainbridge In the early decades of the 21st century, concentrated efforts can unify science based on the unity of nature, thereby advancing the combination of nanotechnology, biotechnology, information technology, and new technologies based in cognitive science. With proper attention to ethical issues and societal needs, converging in human abilities, societal technologies could achieve a tremendous improvement outcomes, the nation's productivity, and the quality of life. This is a broad, cross cutting, emerging and timely opportunity of interest to individuals, society and humanity in the long term. The phrase "convergent technologies" refers to the synergistic combination of four major "NBIC" (nano-bio-info-cogno) provinces of science and technology, each of which is currently progressing at a rapid rate: (a) nanoscience and nanotechnology; (b) biotechnology and biomedicine, including genetic engineering; (c) information technology, including advanced computing and communications; (d) cognitive science, including cognitive neuroscience. Timely and Broad Opportunity. Convergence of diverse technologies is based on material unity at the nanoscale and on technology integration from that scale.
Innovation In Emerging Markets
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Author : J. Haar
language : en
Publisher: Springer
Release Date : 2016-11-16
Innovation In Emerging Markets written by J. Haar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-16 with Political Science categories.
Innovation is sweeping the globe at breakneck speed, and emerging markets are where tremendous growth and opportunity reside. Jerry Haar and Ricardo Ernst delve into the forces and drivers that shape innovation in emerging markets and present case studies, along with a summation of the key features and outlook for innovation over the next decade.
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher: Pearson
Release Date : 2020-11-11
Principles Of Marketing written by Philip Kotler and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-11 with categories.