The Myth Of The Garage

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The Myth Of The Garage

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Author : Chip Heath
language : en
Publisher: Random House
Release Date : 2012-01-26

The Myth Of The Garage written by Chip Heath and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: - Why you should never buy another mutual fund ('The Horror of Mutual Funds') - Why your gut may be more ethical than your brain ('In Defense of Feelings') - How to communicate with numbers in a way that changes decisions ('The Gripping Statistic') - Why the 'Next Big Thing' often isn't ('The Future Fails Again') - Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks') - And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

Garage

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Author : Olivia Erlanger
language : en
Publisher: MIT Press
Release Date : 2018-10-23

Garage written by Olivia Erlanger and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-23 with Social Science categories.

A secret history of the garage as a space of creativity, from its invention by Frank Lloyd Wright to its use by start-ups and garage bands. Frank Lloyd Wright invented the garage when he moved the automobile out of the stable into a room of its own. Steve Jobs and Steve Wozniak (allegedly) started Apple Computer in a garage. Suburban men turned garages into man caves to escape from family life. Nirvana and No Doubt played their first chords as garage bands. What began as an architectural construct became a cultural construct. In this provocative history and deconstruction of an American icon, Olivia Erlanger and Luis Ortega Govela use the garage as a lens through which to view the advent of suburbia, the myth of the perfect family, and the degradation of the American dream. The stories of what happened in these garages became self-fulfilling prophecies the more they were repeated. Hewlett-Packard was founded in a garage that now bears a plaque: The Birthplace of Silicon Valley. Google followed suit, dreamed up in a Menlo Park garage a few decades later. Also conceived in a garage: the toy company Mattel, creator of Barbie, the postwar, posthuman representation of American women. Garages became guest rooms, game rooms, home gyms, wine cellars, and secret bondage lairs, a no-commute destination for makers and DIYers—surfboard designers, ski makers, pet keepers, flannel-wearing musicians, weed-growing nuns. The garage was an aboveground underground, offering both a safe space for withdrawal and a stage for participation—opportunities for isolation or empowerment.

The Myth Of Excellence

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Author : Fred Crawford
language : en
Publisher: Crown Currency
Release Date : 2007-12-18

The Myth Of Excellence written by Fred Crawford and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-18 with Business & Economics categories.

The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in our rapidly changing and challenging world. And increasingly they are turning to business to reaffirm these values. As one consumer put it: "I can find value everywhere but can't find values anywhere." Crawford and Mathews's initial inquiries eventually grew into a major research study involving more than 10,000 consumers, interviews with executives from scores of leading companies around the world, and dozens of international client engagements. Their conclusion: Most companies priding themselves on how well they "know" their customers aren't really listening to them at all. Consumers are fed up with all the fuss about "world-class performance" and "excellence." What they are aggressively demanding is recognition, respect, trust, fairness, and honesty. Believing that they are still in a position to dictate the terms of commercial engagement, businesses have bought into the myth of excellence -- the clearly false and destructive theory that a company ought to be great at everything it does, that is, all the components of every commercial transaction: price, product, access, experience, and service. This is always a mistake because "the predictable outcome [is] that the company ends up world-class at nothing; not well-differentiated and therefore not thought of by consumers at the moment of need." Instead, Crawford and Mathews suggest that companies engage in Consumer Relevancy, a strategy of dominating in one element of a transaction, differentiating on a second, and being at industry par (i.e., average) on the remaining three. It's not necessary for businesses to equally invest time and money on all five attributes, and their customers don't want them to. Imagine the confusion if Tiffany & Co. started offering deep discounts on diamonds and McDonald's began selling free-range chicken and tofu. The Myth of Excellence provides a blueprint for companies seeking to offer values-based products and services and shows how to realize the commercial opportunities that exist just beyond their current grasp -- opportunities to reduce operating costs, boost bottom-line profitability, and, most important, begin to engage in a meaningful dialogue with customers.

Alexander The Great S Art Of Strategy

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Author : Partha Bose
language : en
Publisher: Penguin Books India
Release Date : 2004-05

Alexander The Great S Art Of Strategy written by Partha Bose and has been published by Penguin Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05 with categories.

An Invaluable Guide To Strategy Alexander The Great (356_323 Bc) Was Arguably The Greatest Military Strategist, Tactician And Ruler In World History. By The Time Of His Death, Aged Thirty-Three, His Armies Had Conquered Virtually The Entire Known World, From The Shores Of The Mediterranean To The Foothills Of India. His Achievements Have Inspired And Influenced A Great Number Of Past And Current Military, Political And Business Leaders. This Book Provides The Wisdom And Secrets Of This Great Empire Builder, Demonstrating How They Can Be Applied To Conquer Today'S Challenges. Blending Insights From His Years Of Business Experience With His Lifelong Study Of Alexander, Partha Bose Interweaves A Gripping Biography With Compelling Analyses Of The Strategies, Tactics And Leadership Approaches Of Successful Institutions Including Dell, Ge, Honda, Ikea, The Harvard Law School, And The East India Company And Individuals, Such As Elizabeth I, Winston Churchill, Abraham Lincoln, Franklin D. Roosevelt, Bernard Montgomery, Gandhi, Jack Welch And Lou Gerstner.

The Burdens Of Aspiration

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Author : Elsa Davidson
language : en
Publisher: NYU Press
Release Date : 2011-08-22

The Burdens Of Aspiration written by Elsa Davidson and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-22 with Education categories.

"The peril is not preeminently to the nation's purse; it is to its soul. The danger is not so much that we will fail to protect our interests, it is that we will betray our historic ideals . . . . . There is no assumption made here that the nation has always lived up to its deals; it did, however, always look up to them. We believe that it needs to do so again." --from the Introduction In The Imperial Temptation, two eminent foreign policy experts warn that America has made a Faustian bargain in its quest for the leadership of a new world order. In its attempts to address the challenges posed by new global realities, the Bush administration, so argues The Imperial Temptation, has betrayed the fundamental ideals on which this country was founded. Criticizing the all-out military assault on Iraq as a disproportionate and inhumane response to the crisis, Tucker and Hendrickson argue that President Bush seized on the Iraqi invasion of Kuwait to crystallize its vision of a new world order that would reclaim America's position of world leadership. But, in choosing to wage war against Iraq when another alternative was available, the authors write, Bush made the use of force the centerpiece of his vision of world order. As a result, America has fastened on a formula that allows us to go to war with far greater precipitancy that we otherwise might while simultaneously allowing us to walk away from the ruin we create without feeling a commensurate sense of responsibility. By leaving Iraq in chaos, America has succumbed to an imperial temptation without discharging the classic duties of imperial rule. The Imperial Temptation makes an important--and what is sure to be viewed as controversial--contribution to the national debate over the future of U.S. foreign policy and offers a revealing examination of the classic ideas underlying American diplomacy and their relation to the nation's historic purpose.

Vassal State

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Author : Angus Hanton
language : en
Publisher: Swift Press
Release Date : 2024-04-11

Vassal State written by Angus Hanton and has been published by Swift Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-11 with Political Science categories.

British politicians love to vaunt the benefits of the UK's supposed 'special relationship' with the US. But are we really America's economic partner – or its colony? Vassal State lays bare the extent to which US corporations own and control Britain's economy: how American business chiefs decide what we're paid, what we buy, and how we buy it. US companies have carved up Britain between them, siphoning off enormous profits, buying up our most lucrative firms and assets, and extracting huge rents from UK PLC – all while paying little or no tax. Meanwhile, policymakers, from Whitehall mandarins to NHS chiefs, shape their decisions to suit the whims of our American corporate overlords. Based on his 40 years of business experience, devastating new research, and interviews with the major players, Angus Hanton exposes why Britain has become the poor transatlantic relation – and what we can do to change it.

Enhanced Learning Environments

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Author : Zeynep Taçgın
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2022-08-17

Enhanced Learning Environments written by Zeynep Taçgın and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-17 with Computers categories.

Representing a diverse range of academic perspectives from various disciplines to provoke original thinking, engage critical analysis, and fuel the desire to improve education, this book is for those readers with a genuine interest in quality education and supporting technology. One often hears the words “Enhanced”, “Learning Environments”, “Technology”, and “Innovation” liberally applied in conversations with an assumption that their inclusion automatically improves the quality of education. This book looks beyond mere buzzwords for the ground truth in how education, technology, and innovation can enhance theory and practice in pedagogy and andragogy. It begins with a philosophical criticism about education and technology to remind us of our responsibility to teach purposefully, before discussing entrepreneurial thinking regarding education. The book then makes a strong case for how technology can impact life-saving educational training, and discusses immersive virtual reality learning environments for exploring the essential design components from the perspective of instructional designers and subject experts. It also examines how state-of-the-art Hollywood technology is now accessible to all and discusses the impact this may have on education. The book concludes with an analysis of the implications of the metaverse concept for a pioneering new frontier in future-focused enhanced learning environments.

Advances In Luxury Brand Management

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Author : Jean-Noël Kapferer
language : en
Publisher: Springer
Release Date : 2017-09-21

Advances In Luxury Brand Management written by Jean-Noël Kapferer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-21 with Business & Economics categories.

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

Decisive

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Author : Chip Heath
language : en
Publisher: Crown Currency
Release Date : 2013-03-26

Decisive written by Chip Heath and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-26 with Business & Economics categories.

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

Enough Is Enough

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Author : Robert Dietz
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2013-01-07

Enough Is Enough written by Robert Dietz and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-07 with Political Science categories.

Strategies for transitioning to a steady-state economy that maximizes long-term well-being for all people. We’re overusing the earth’s finite resources, and yet excessive consumption is failing to improve our lives. In Enough Is Enough, Rob Dietz and Dan O’Neill lay out a visionary but realistic alternative to the perpetual pursuit of economic growth—an economy where the goal is not more but enough. They explore specific strategies to conserve natural resources, stabilize population, reduce inequality, fix the financial system, create jobs, and more—all with the aim of maximizing long-term well-being instead of short-term profits. Filled with fresh ideas and surprising optimism, Enough Is Enough is the primer for achieving genuine prosperity and a hopeful future for all. “Humans seem to be intent on confirming the argument of biologist Ernst Mayr that higher intelligence may be a lethal mutation. But the grim prognosis is not inevitable. This lucid, informed, and highly constructive book shows that with the will to act, solutions can be found to build a steady-state economy geared to meeting human needs.”—Noam Chomsky “Rob Dietz and Dan O’Neill bring clarity and style to their impassioned and meticulous analysis, offering the way to a better quality of life and a sustainable future for all.”—Kate Pickett, Professor of Epidemiology, University of York; cofounder, The Equality Trust; and coauthor of The Spirit Level “Dietz and O’Neill create a remarkable vision—a world with enough prosperity and happiness for everyone, not just for a few. This book will restore your hope in the future and give you specific things you can do to help!”—Thom Hartmann, internationally syndicated talk show host and author of twenty-four books