The Naked Brain
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The Naked Brain
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Author : Richard M. Restak
language : en
Publisher: Harmony
Release Date : 2006
The Naked Brain written by Richard M. Restak and has been published by Harmony this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Medical categories.
Consider a world in which • Marketers use brain scans to determine consumer interest in a product • Politicians use brain-image-based profiles to target voters • A test could determine your suitability for a job or to whom you will be romantically attracted Far from science fiction, this “neurosociety”—a society in which brain science influences every aspect of daily life—is already here. Innovative researchers and cutting-edge technology, like brain imaging and brain scanning devices, have revolutionized our understanding of how we process information, communicate, trust, sympathize, and love. However, scientists and doctors are not the only ones interested in the naked brain; advertisers, politicians, economists, and others are using the latest findings on the human brain to reshape our lives, from the bedroom to the boardroom. Despite the potential benefits, there’s obvious peril in the promise. Richard Restak explores the troubling moral and legal dilemmas that arise from corporate and political applications of this new brain research. Someday we may live in a world where our choices, our professional and personal prospects, even our morals and ethics will be controlled by those armed with an elite understanding of the principles of neuroscience. Eye-opening and provocative, The Naked Brain is a startling look at the impact such unprecedented access to our most secret thoughts and tendencies will have on all of us. In The Naked Brain, bestselling author Richard Restak explores how the latest technology and research have exposed the brain and how we think, feel, remember, and socialize in unprecedented and often surprising ways. Now that knowledge is being used by doctors, advertisers, politicians, and others to influence and revolutionize nearly every aspect of our daily lives. Restak is our guide to this neurosociety, a brave new world in which brain science influences our present and will even more tangibly shape our future. Citing social trends, shifts in popular culture, the rise and fall of products in the public favor, even changes in the American vernacular, The Naked Brain is an illuminating and often troubling investigation of the impending opportunities and dangers being created by the neuroscience revolution, and a revelation for anyone who ever wondered why they prefer Coke over Pepsi or Kerry over Bush.
This Naked Mind
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Author : Annie Grace
language : en
Publisher: Penguin
Release Date : 2015-10-12
This Naked Mind written by Annie Grace and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-12 with Self-Help categories.
This Naked Mind has ignited a movement across the country, helping thousands of people forever change their relationship with alcohol. Many people question whether drinking has become too big a part of their lives, and worry that it may even be affecting their health. But, they resist change because they fear losing the pleasure and stress-relief associated with alcohol, and assume giving it up will involve deprivation and misery. This Naked Mind offers a new, positive solution. Here, Annie Grace clearly presents the psychological and neurological components of alcohol use based on the latest science, and reveals the cultural, social, and industry factors that support alcohol dependence in all of us. Packed with surprising insight into the reasons we drink, this book will open your eyes to the startling role of alcohol in our culture, and how the stigma of alcoholism and recovery keeps people from getting the help they need. With Annie’s own extraordinary and candid personal story at its heart, this book is a must-read for anyone who drinks. This Naked Mind will give you freedom from alcohol. It removes the psychological dependence so that you will not crave alcohol, allowing you to easily drink less (or stop drinking). With clarity, humor, and a unique blend of science and storytelling, This Naked Mind will open the door to the life you have been waiting for. “You have given me my live back.” —Katy F., Albuquerque, New Mexico “This is an inspiring and groundbreaking must-read. I am forever inspired and changed.” —Kate S., Los Angeles, California “The most selfless and amazing book that I have ever read.” —Bernie M., Dublin, Ireland
The Naked Brain
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Author : Richard Restak, M.D.
language : en
Publisher: Crown
Release Date : 2009-01-21
The Naked Brain written by Richard Restak, M.D. and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-21 with Science categories.
Consider a world in which • Marketers use brain scans to determine consumer interest in a product • Politicians use brain-image-based profiles to target voters • A test could determine your suitability for a job or to whom you will be romantically attracted Far from science fiction, this “neurosociety”—a society in which brain science influences every aspect of daily life—is already here. Innovative researchers and cutting-edge technology, like brain imaging and brain scanning devices, have revolutionized our understanding of how we process information, communicate, trust, sympathize, and love. However, scientists and doctors are not the only ones interested in the naked brain; advertisers, politicians, economists, and others are using the latest findings on the human brain to reshape our lives, from the bedroom to the boardroom. Despite the potential benefits, there’s obvious peril in the promise. Richard Restak explores the troubling moral and legal dilemmas that arise from corporate and political applications of this new brain research. Someday we may live in a world where our choices, our professional and personal prospects, even our morals and ethics will be controlled by those armed with an elite understanding of the principles of neuroscience. Eye-opening and provocative, The Naked Brain is a startling look at the impact such unprecedented access to our most secret thoughts and tendencies will have on all of us. In The Naked Brain, bestselling author Richard Restak explores how the latest technology and research have exposed the brain and how we think, feel, remember, and socialize in unprecedented and often surprising ways. Now that knowledge is being used by doctors, advertisers, politicians, and others to influence and revolutionize nearly every aspect of our daily lives. Restak is our guide to this neurosociety, a brave new world in which brain science influences our present and will even more tangibly shape our future. Citing social trends, shifts in popular culture, the rise and fall of products in the public favor, even changes in the American vernacular, The Naked Brain is an illuminating and often troubling investigation of the impending opportunities and dangers being created by the neuroscience revolution, and a revelation for anyone who ever wondered why they prefer Coke over Pepsi or Kerry over Bush. From the Hardcover edition.
Brain
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Author : Michael S. Sweeney
language : en
Publisher: National Geographic Books
Release Date : 2009
Brain written by Michael S. Sweeney and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Psychology categories.
Overseen by distinguished neuropsychiatrist Dr. Restak, "Brain" is both a practical owner's manual and a complete guide to the brain's development and function.
Mozart S Brain And The Fighter Pilot
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Author : Richard Restak, M.D.
language : en
Publisher: Harmony
Release Date : 2007-12-18
Mozart S Brain And The Fighter Pilot written by Richard Restak, M.D. and has been published by Harmony this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-18 with Self-Help categories.
In Mozart’s Brain and the Fighter Pilot, eminent neuropsychiatrist and bestselling author Richard Restak, M.D., combines the latest research in neurology and psychology to show us how to get our brain up to speed for managing every aspect of our busy lives. Everything we think and everything we choose to do alters our brain and fundamentally changes who we are, a process that continues until the end of our lives. Few people think of the brain as being susceptible to change in its actual structure, but in fact we can preselect the kind of brain we will have by continually exposing ourselves to rich and varied life experiences. Unlike other organs that eventually wear out with repeated and sustained use, the brain actually improves the more we challenge it. Most of us incorporate some kind of physical exercise into our daily lives. We do this to improve our bodies and health and generally make us feel better. Why not do the same for the brain? The more we exercise it, the better it performs and the better we feel. Think of Restak as a personal trainer for your brain—he will help you assess your mental strengths and weaknesses, and his entertaining book will set you to thinking about the world and the people around you in a new light, providing you with improved and varied skills and capabilities. From interacting with colleagues to recognizing your own psychological makeup, from understanding the way you see something to why you’re looking at it in the first place, from explaining the cause of panic attacks to warding off performance anxiety, this book will tell you the whys and hows of the brain’s workings. Packed with practical advice and fascinating examples drawn from history, literature, and science, Mozart’s Brain and the Fighter Pilot provides twenty-eight informative and realistic steps that we can all take to improve our brainpower.
Poe S Heart And The Mountain Climber
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Author : Richard Restak
language : en
Publisher: Three Rivers Press
Release Date : 2005-11-22
Poe S Heart And The Mountain Climber written by Richard Restak and has been published by Three Rivers Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-22 with Anxiety categories.
In "Poe's Heart and the Mountain Climber," neuropsychiatrist and bestselling author Richard Restak takes an in-depth look at the science of anxiety, offering a fresh perspective and a straightforward approach to exploring and understanding our anxiety before it paralyzes us. In clear, accessible language, Restak addresses such pivotal questions as: - How does anxiety differ from fear and stress? - Which areas of the brain are associated with anxiety? - Do we actually need a certain level of anxiety in order to be creative and live life to the fullest? With the help of this fascinating and practical book, we can learn how to control daily anxieties that plague our lives and discover new ways to harness the positive effects of this often misunderstood condition.
Beyond The Brain
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Author : Louise Barrett
language : en
Publisher: Princeton University Press
Release Date : 2015-03-22
Beyond The Brain written by Louise Barrett and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-22 with Psychology categories.
When a chimpanzee stockpiles rocks as weapons or when a frog sends out mating calls, we might easily assume these animals know their own motivations--that they use the same psychological mechanisms that we do. But as Beyond the Brain indicates, this is a dangerous assumption because animals have different evolutionary trajectories, ecological niches, and physical attributes. How do these differences influence animal thinking and behavior? Removing our human-centered spectacles, Louise Barrett investigates the mind and brain and offers an alternative approach for understanding animal and human cognition. Drawing on examples from animal behavior, comparative psychology, robotics, artificial life, developmental psychology, and cognitive science, Barrett provides remarkable new insights into how animals and humans depend on their bodies and environment--not just their brains--to behave intelligently. Barrett begins with an overview of human cognitive adaptations and how these color our views of other species, brains, and minds. Considering when it is worth having a big brain--or indeed having a brain at all--she investigates exactly what brains are good at. Showing that the brain's evolutionary function guides action in the world, she looks at how physical structure contributes to cognitive processes, and she demonstrates how these processes employ materials and resources in specific environments. Arguing that thinking and behavior constitute a property of the whole organism, not just the brain, Beyond the Brain illustrates how the body, brain, and cognition are tied to the wider world.
The Naked Neuron
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Author : Rhawn Joseph
language : en
Publisher: Springer
Release Date : 2013-12-01
The Naked Neuron written by Rhawn Joseph and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-01 with Medical categories.
In the beginning there was not only life but the ability to communicate and eventually to cooperate among the most basic, primeval creatures. In The Naked Neuron Dr. Joseph - an internationally respected neuroscientist and author of the highly praised The Right Brain and the Unconscious: Discovering the Stranger Within - takes us on an intriguing journey through time as he traces the evolution of communication and language from the most primitive single-celled animals to our earliest ancestors to humans today. As he so clearly demonstrates, we are linked to all levels of animals in a common bond of sensing, feeling, and communication. Be it singing wolves, dancing bees, or writhing rock and roll dancers, all communicate a treasure chest of meaning in the absence of the spoken word. Approximately 700 million years ago, a unique type of cell came into being - the neuron. This "naked" neuron, or nerve cell, lacked a protective fatty sheath. Still, it marked a monumental and world altering development, since it would become the building block of the brain. The naked neuron generated a revolutionary change resulting in a greater complexity and subtlety of thought. Dr. Joseph vividly depicts how neurons conferred on early humans advanced powers of mental and sensory acuity, including the gift of remembering one's past and contemplating the future. Although humans possess much of the same ancient brain tissue as our fellow primates, Dr. Joseph reveals to us the singular features of the human brain that have enabled humans uniquely to develop complex, spoken language. He holds us spellbound, revealing that although the new and old brain tissue are couched within the same brain, each often has difficulty understanding the impulses and language of the other. This ground-breaking book draws on Dr. Joseph's brilliant and original research and theories, fusing the latest discoveries made in neuroscience, sociobiology, and anthropology. He illuminates how the languages of the body and brain enhance intuitive understanding and spur a thirst for knowledge for its own sake. The human body and brain together are a veritable living museum which contains billions of cells with a long evolutionary history. As this unforgettable book shows, it is the communication of this panoply of cells - the residues of the past merged with the musings of the present - that gives rise to life, love, art, science, literature, and the ceaseless desire to search for and acquire knowledge
The Naked Sun
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Author : Isaac Asimov
language : en
Publisher: Spectra
Release Date : 2011-04-13
The Naked Sun written by Isaac Asimov and has been published by Spectra this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-13 with Fiction categories.
A millennium into the future, two advancements have altered the course of human history: the colonization of the Galaxy and the creation of the positronic brain. On the beautiful Outer World planet of Solaria, a handful of human colonists lead a hermit-like existence, their every need attended to by their faithful robot servants. To this strange and provocative planet comes Detective Elijah Baley, sent from the streets of New York with his positronic partner, the robot R. Daneel Olivaw, to solve an incredible murder that has rocked Solaria to its foundations. The victim had been so reclusive that he appeared to his associates only through holographic projection. Yet someone had gotten close enough to bludgeon him to death while robots looked on. Now Baley and Olivaw are faced with two clear impossibilities: Either the Solarian was killed by one of his robots--unthinkable under the laws of Robotics--or he was killed by the woman who loved him so much that she never came into his presence!
My Naked Brain
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Author : Leopoldo María Panero
language : en
Publisher:
Release Date : 2011-11-08
My Naked Brain written by Leopoldo María Panero and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-08 with Poetry categories.
Twenty-five poems, translated from Spanish to English (bi-lingual edition) by Arturo Mantecón, of the celebrated Spanish poet Leopoldo María Panero.