The Network Challenge Chapter 25
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The Network Challenge Chapter 25
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Author : Witold J. Henisz
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 25 written by Witold J. Henisz and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
From oil companies seeking rights to drill to consumer products firms attempting to forestall a consumer boycott, organizations often seek to influence political or social policy to achieve their own objectives. But to exert this influence, they need to understand the structure of political and social networks. In this chapter, Witold Henisz examines how information about the structure of political and social networks can be integrated into data acquisition and analysis, as well as strategy implementation. Although sophisticated companies have long relied on an informal understanding of networks of informants to gather information about social and political actors at home and abroad, the analysis of the information and design of an influence strategy has too often occurred without reference to that structure. As Henisz points out, a more rigorous approach to analysis is transforming political and social risk management from art to quasi-formal science. This chapter outlines the past, present, and future frontiers of political and social risk management with particular attention to using an understanding of the network structure of diverse actors in perceiving, analyzing, and influencing the political and social environment.
The Network Challenge Chapter 24
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Author : Kevin Werbach
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 24 written by Kevin Werbach and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Telecommunications is a networked business, yet it traditionally has resisted a network-based view in its strategies and business models. In this chapter, Kevin Werbach explores this paradox, contrasting the worldview of Monists such as AT&T, who see the infrastructure as inseparable from the network, and Dualists such as Google, who see the network and its applications as distinct from the underlying infrastructure. Not surprisingly, AT&T is a proponent of “tiered access” whereas Google argues for “network neutrality.” Finally, Werbach examines how a more modular future might bridge the gap between those who seek to own and capitalize on the network and those who seek to expand it through more neutral offerings.
The Network Challenge Chapter 9
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Author : Satish Nambisan
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 9 written by Satish Nambisan and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Most companies realize the need to “look outside” for innovation. However, few have a clear understanding about how they can make such a shift toward network-centric innovation--an innovation strategy that is centered on external networks and communities. Managers need more than anecdotal success stories about externally focused innovation, and they need more specific guidance than the “one size fits all” prescriptions of open innovation. The authors argue that every firm needs to find its own roadmap for tapping the “Global Brain”--the creative potential of the world outside its four walls. There are many different approaches and opportunities for network-centric innovation, based on the nature of the innovation space and the nature of network governance. In this chapter, the authors present a framework for structuring the landscape of network-centric innovation. They describe four models of network-centric innovation--Orchestra, Creative Bazaar, Jam Central, and MOD Station--and outline how companies can select, prepare for, and pursue the approach that best fits their particular business and innovation context.
The Network Challenge Chapter 28
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Author : Jere R. Behrman
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 28 written by Jere R. Behrman and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Information about life-and-death matters such as ways to attain good health or prevent disease is often diffused through informal social networks. Network-based strategies and competencies are probably even more important in poor societies with limited means of communication and less effective formal structures than in developed economies. In this chapter, the authors explore the nature of and impacts of informal social networks in reducing fertility and HIV infection in Kenya and Malawi, using longitudinal quantitative and qualitative data that they and their collaborators have been collecting and analyzing for more than a decade. They find that social networks and informal interactions are relevant for many different health domains in developing countries. Their research shows that network effects may be nonlinear, that there may be multiple equilibria, and that networks may either reinforce the status quo or help diffuse new options and behaviors. They show that both the context (e.g., the degree of market development) and the density of networks matter (possibly interactively), as well as the endogeneity of network partners. Their work demonstrates that multiple approaches, including both qualitative and quantitative analyses, can be informative in providing greater understanding of what networks do and how they function.
The Network Challenge Chapter 17
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Author : Yoram (Jerry) R. Wind
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 17 written by Yoram (Jerry) R. Wind and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
If you accept, in the words of Thomas Friedman, that “the world is flat,” how do you need to reshape your organization, management, and thinking for this new terrain? This chapter offers strategies and insights on the capability for “network orchestration” that is essential in designing and managing networks that are centrally controlled. While most management education is focused on competition at the firm level, competition today is increasingly “network against network.” This changes the way we approach strategy, supply chains, building competencies, and managing enterprises. The authors examine the strategies used by successful networked companies in diverse industries. Effective network orchestration requires balancing control with empowerment of customers, suppliers, and entrepreneurial managers; and building value more from integration than specialization. While the traditional focus of core competencies has been at the firm level, the rise of networked organizations means that companies need to take a broader view. Success is based less on the competencies that the organization owns than those that it can connect to. This means that core competencies in network orchestration and learning may become increasingly important because these meta-competencies allow organizations to assemble and flexibly reconfigure the competencies needed to fulfill a customer-driven value chain.
The Network Challenge Chapter 19
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Author : Valery Yakubovich
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 19 written by Valery Yakubovich and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Although any manager would recognize the importance of “networking” in finding, developing, and retaining employees, human resource management traditionally has focused on individuals. In this chapter, the authors point out that core HR processes such as recruitment and hiring, training and development, performance management, and retention all depend on networks. They consider the importance of weak ties in matching employees with jobs and “structural holes” in promoting creativity. They urge managers to make the shift from an atomized view to a network view of human resources--from focusing on the “trees” to understanding the “forest.” They show that networks can boost efficiency and productivity by facilitating information sharing, attracting talent, and strengthening employees’ commitment to the firm. But networks may also pose risks such as “lift-outs,” in which a departing employee takes other workers in his or her network. The authors explore how managers need to understand the impact of networks and how to “manage” them.
The Network Challenge Chapter 12
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Author : Colin Crook
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 12 written by Colin Crook and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Complexity theory offers valuable insights into the interactions of complex systems such as networked enterprises. Complexity theory addresses the “network effects” that result from interactions between many individual actors. This chapter examines the implications of this theory for business, and how these effects influence key management areas such as making sense, strategy, and organization. The author explores issues such as fads and crowds, using information and technology, and the use of agent-based simulations. Finally, he explores the shifts in management thinking, and business education, needed to utilize complexity theory--a shift in mental models that may be crucial to success in a networked world.
The Network Challenge Chapter 13
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Author : Serguei Netessine
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 13 written by Serguei Netessine and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
As manufacturing supply chains have moved from vertically integrated factories to diffused networks, manufacturers need to manage complex, global webs of suppliers. In this chapter, Netessine examines supply networks in two industries in particular: automobiles, and aerospace and defense. He explores how different strategies and technologies have helped companies manage, organize, and capitalize on their networks of suppliers. He discusses how Japanese automakers have used partnerships to outperform their U.S. rivals, who have taken a more adversarial approach to their suppliers. He also considers how companies such as Airbus and Boeing have used technology to coordinate and integrate far-flung networks. While Netessine notes that the formal study of network-based supply chains is just emerging, he offers insights from research and practice on the growing importance of supply networks and strategies for managing them successfully.
The Network Challenge Chapter 14
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Author : Christophe Van den Bulte
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 14 written by Christophe Van den Bulte and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Social networks and word-of-mouth marketing are increasingly important, yet few current practices are based on a deep understanding of how the structure of networks can affect customer behavior and marketing outcomes. This chapter offers some critical observations on current word-of-mouth marketing practices and identifies four key questions that managers need to ask themselves before engaging in campaigns designed to leverage customer networks: Can we be confident that interpersonal influence or social contagion is really important? Why exactly would social contagion occur? Should we target key influentials? Can we identify and target those influentials? The answers to these questions cannot be taken for granted.
The Network Challenge Chapter 16
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Author : George S. Day
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 16 written by George S. Day and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Although networks in key business areas such as communications, supply chains, R&D, and sales are designed to improve the flow of information, people, or goods, they can also be used to improve the “peripheral vision” of the organization. In this chapter, the authors examine how networks can be used by organizations to scan, sense, and adapt to new and important signals from the organization’s strategic environment beyond its core focus. The first part of the chapter emphasizes the importance of peripheral vision in helping organizations not being blindsided by threats while seeing new opportunities sooner. The authors examine some key obstacles to using networks to better mine the periphery for early insight. They then explore how extended networks can help the organization be a responsive open system adapting faster to changes in the environment. They examine to what extent network constructs such as centrality, hierarchy, self-healing, distributed intelligence, multihoming, and latency can be used to improve organizational networks for scanning the periphery. The last section explores some of the leadership challenges associated with using networks to detect weak signals sooner.