The Network Challenge Chapter 6


The Network Challenge Chapter 6
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The Network Challenge Chapter 6


The Network Challenge Chapter 6
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Author : Sonia Kleindorfer
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 6 written by Sonia Kleindorfer and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.


Biology remains the most extensive and complex information network on the planet. This chapter examines the nature of biological networks, including their inherent stability and risks to their resilience. After a general introduction exploring networks and biological systems, this chapter reviews (1) the evolution of biological networks; (2) principles that govern biological networks; and (3) measures of stability, productivity, and efficiency in biological networks. The authors use examples from food (energy) transfer in rainforests and coral reefs, as well as the creation of a biological network through colonization in Darwin’s Finches of the Galapagos Islands. Research shows that while large biological networks are inherently unstable, some are more stable than others.



The Network Challenge Chapter 21


The Network Challenge Chapter 21
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Author : Franklin Allen
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 21 written by Franklin Allen and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.


Modern financial systems exhibit a high degree of interdependence, with connections between financial institutions stemming from both the asset and the liability sides of their balance sheets. Networks--broadly understood as a collection of nodes and links between nodes--can be a useful representation of financial systems. By modeling economic interactions, network analysis can better explain certain economic phenomena. In this chapter, Allen and Babus argue that the use of network theories can enrich our understanding of financial systems. They explore several critical issues. First, they address the issue of systemic risk, by studying two questions: how resilient financial networks are to contagion, and how financial institutions form connections when exposed to the risk of contagion. Second, they consider how network theory can be used to explain freezes in the interbank market. Third, they examine how social networks can improve investment decisions and corporate governance, based on recent empirical results. Fourth, they examine the role of networks in distributing primary issues of securities. Finally, they consider the role of networks as a form of mutual monitoring, as in microfinance.



The Network Challenge Chapter 10


The Network Challenge Chapter 10
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Author : Manuel E. Sosa
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 10 written by Manuel E. Sosa and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.


Complex products, such as airplanes and automobiles, are designed by networks of design teams working on different components, often across organizations. The challenge in managing these networks is to decompose the project into manageable pieces but then coordinate the entire network to produce the best overall design. In this chapter, Manuel Sosa offers insights on this challenge. He examines the design structure matrix (DSM) as a project management tool for planning complex development efforts and discusses the engineering and managerial implications of considering complex products as networks of interconnected subsystems and components. In particular, he considers the impact of modularity on interactions among subcomponents. Finally, he examines organizational communications, overlaying product interfaces with communications interfaces of development teams to understand where communication links may be missing or unnecessary. The discussion offers insights on any complex design and coordination challenge, where networks of individuals or teams work together to contribute to a larger whole.



The Network Challenge Chapter 12


The Network Challenge Chapter 12
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Author : Colin Crook
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 12 written by Colin Crook and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.


Complexity theory offers valuable insights into the interactions of complex systems such as networked enterprises. Complexity theory addresses the “network effects” that result from interactions between many individual actors. This chapter examines the implications of this theory for business, and how these effects influence key management areas such as making sense, strategy, and organization. The author explores issues such as fads and crowds, using information and technology, and the use of agent-based simulations. Finally, he explores the shifts in management thinking, and business education, needed to utilize complexity theory--a shift in mental models that may be crucial to success in a networked world.



The Network Challenge Chapter 14


The Network Challenge Chapter 14
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Author : Christophe Van den Bulte
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 14 written by Christophe Van den Bulte and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.


Social networks and word-of-mouth marketing are increasingly important, yet few current practices are based on a deep understanding of how the structure of networks can affect customer behavior and marketing outcomes. This chapter offers some critical observations on current word-of-mouth marketing practices and identifies four key questions that managers need to ask themselves before engaging in campaigns designed to leverage customer networks: Can we be confident that interpersonal influence or social contagion is really important? Why exactly would social contagion occur? Should we target key influentials? Can we identify and target those influentials? The answers to these questions cannot be taken for granted.



The Network Challenge Chapter 5


The Network Challenge Chapter 5
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Author : Dawn Iacobucci
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 5 written by Dawn Iacobucci and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.


This chapter provides an overview of social networks, the basic discipline from which ideas and terminology are drawn when characterizing popular phenomena such as “social networking” Internet sites like Facebook. The authors offer the reader a flavor of the theoretical and empirical research conducted by social network scholars since the 1930s. They explore how researchers have used social networks to generate and test economic, sociological, and organizational theories. They also examine broad insights from this research, as well as management implications in areas such as advertising, brands, loyalty, authenticity, and segmentation. The overriding message is that as power shifts from firms to social networks, companies have less control over their own destinies and need to pay more attention to networks.



The Network Challenge Chapter 26


The Network Challenge Chapter 26
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Author : Boaz Ganor
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 26 written by Boaz Ganor and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.


As terrorist organizations such as Al-Qaeda have been transformed from hierarchical organizations to more fluid networks, countering terrorism requires an understanding of networks. These networks evolve rapidly in response to actions to thwart them, leading to an ongoing struggle of terrorist and antiterrorist networks. In this chapter, Boaz Ganor examines the evolving threat of terrorist networks and network-based responses. As he notes, “it takes a network to beat a network.” He also examines direct and indirect implications for business organizations.



The Network Challenge Chapter 24


The Network Challenge Chapter 24
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Author : Kevin Werbach
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 24 written by Kevin Werbach and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.


Telecommunications is a networked business, yet it traditionally has resisted a network-based view in its strategies and business models. In this chapter, Kevin Werbach explores this paradox, contrasting the worldview of Monists such as AT&T, who see the infrastructure as inseparable from the network, and Dualists such as Google, who see the network and its applications as distinct from the underlying infrastructure. Not surprisingly, AT&T is a proponent of “tiered access” whereas Google argues for “network neutrality.” Finally, Werbach examines how a more modular future might bridge the gap between those who seek to own and capitalize on the network and those who seek to expand it through more neutral offerings.



The Network Challenge Chapter 19


The Network Challenge Chapter 19
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Author : Valery Yakubovich
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 19 written by Valery Yakubovich and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.


Although any manager would recognize the importance of “networking” in finding, developing, and retaining employees, human resource management traditionally has focused on individuals. In this chapter, the authors point out that core HR processes such as recruitment and hiring, training and development, performance management, and retention all depend on networks. They consider the importance of weak ties in matching employees with jobs and “structural holes” in promoting creativity. They urge managers to make the shift from an atomized view to a network view of human resources--from focusing on the “trees” to understanding the “forest.” They show that networks can boost efficiency and productivity by facilitating information sharing, attracting talent, and strengthening employees’ commitment to the firm. But networks may also pose risks such as “lift-outs,” in which a departing employee takes other workers in his or her network. The authors explore how managers need to understand the impact of networks and how to “manage” them.



The Network Challenge Chapter 8


The Network Challenge Chapter 8
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Author : Steven O. Kimbrough
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 8 written by Steven O. Kimbrough and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.


Artificial intelligence (AI) offers computational methodologies for modeling systems, which can be valuable in understanding networks. In this chapter, the author examines several types of applications of these methods in exploring how the behavior of individual agents leads to outcomes across networks. For example, he considers how one system, based on a Prisoner’s Dilemma that provides a higher payoff for players who don’t cooperate, can result in a surprising outcome in which cooperation dominates after many rounds of play. He also considers agent-based models--including turtles in a pond, showing discrimination effects; and sugar and spice trading, showing interactions through trading. Finally, he explores applications to ant colony optimization and swarming optimization of flocks of birds or schools of fish. He concludes that computational models offer important insights into networks, and the procedures used in modeling have a significant impact. The discussion also demonstrates that “networks matter,” affecting outcomes in sometimes unpredictable ways.