The Network Challenge Chapter 14

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The Network Challenge Chapter 14

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Author : Christophe Van den Bulte
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 14 written by Christophe Van den Bulte and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.

Social networks and word-of-mouth marketing are increasingly important, yet few current practices are based on a deep understanding of how the structure of networks can affect customer behavior and marketing outcomes. This chapter offers some critical observations on current word-of-mouth marketing practices and identifies four key questions that managers need to ask themselves before engaging in campaigns designed to leverage customer networks: Can we be confident that interpersonal influence or social contagion is really important? Why exactly would social contagion occur? Should we target key influentials? Can we identify and target those influentials? The answers to these questions cannot be taken for granted.

The Network Challenge Chapter 4

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Author : Russell E. Palmer
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 4 written by Russell E. Palmer and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.

Global networks of firms are rapidly replacing top-down, hierarchical organizations. Such networks, thanks to information technology and global communications systems, can respond to changes in international demand faster and more flexibly than rigid corporate organizations of the past. But by drawing together diverse cultures and individuals, these networks present new challenges to leaders. Traditional styles of leadership are not enough for this emerging environment. The kind of leadership style that leads to efficient execution in these global networks is different from the “do it and do it now” approach that might work in hierarchical organizations. Based on the author’s experience in the leading global accounting firm Touche Ross, serving as dean of the Wharton School, and heading his own corporate investment firm, this chapter discusses leadership in a networked, global environment.

The Network Challenge

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Author : Paul R. Kleindorfer
language : en
Publisher: Pearson Prentice Hall
Release Date : 2009

The Network Challenge written by Paul R. Kleindorfer and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. Here, more than 50 leading thinkers in business and many other disciplines take on the challenge of understanding, managing, and leveraging networks.

The Network Challenge Chapter 15

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Author : Christoph Zott
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 15 written by Christoph Zott and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.

Zott and Amit explore the role of business models in creating value through networks. They review earlier, firm-centric views of value creation, including Porter’s value chain, the resource-based view, and the transaction costs approach. They point out that business models go well beyond classic views of network theory (e.g., topography and structure) and include notions of purpose, acceptance, fairness, coherence, and viability. Based on their earlier framework for e-business models, they explore the role of four major interlinked value drivers: efficiency, complementarities, lock-in, and novelty. They argue that the focal firm’s business model acts as both an engine for value-creation and an invaluable construct for understanding the firm’s role in relation to other business model participants in the networks in which it is embedded.

The Network Challenge Chapter 24

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Author : Kevin Werbach
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 24 written by Kevin Werbach and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.

Telecommunications is a networked business, yet it traditionally has resisted a network-based view in its strategies and business models. In this chapter, Kevin Werbach explores this paradox, contrasting the worldview of Monists such as AT&T, who see the infrastructure as inseparable from the network, and Dualists such as Google, who see the network and its applications as distinct from the underlying infrastructure. Not surprisingly, AT&T is a proponent of “tiered access” whereas Google argues for “network neutrality.” Finally, Werbach examines how a more modular future might bridge the gap between those who seek to own and capitalize on the network and those who seek to expand it through more neutral offerings.

The Network Challenge Chapter 2

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Author : C.K. Prahalad
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 2 written by C.K. Prahalad and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.

The locus of innovation is shifting from the firm to the network. In contrast to developing standalone products, innovators are drawing together networks that deliver a personalized, co-created experience to the customer. This chapter describes a model in which nodal firms link communities of customers with communities of prequalified vendors. It examines cases from cardiac pacemakers to addressing diabetes and explores the implications of this shift for product and service innovation, value creation, and new sources of competitive advantage.

The Network Challenge Chapter 6

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Author : Sonia Kleindorfer
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 6 written by Sonia Kleindorfer and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.

Biology remains the most extensive and complex information network on the planet. This chapter examines the nature of biological networks, including their inherent stability and risks to their resilience. After a general introduction exploring networks and biological systems, this chapter reviews (1) the evolution of biological networks; (2) principles that govern biological networks; and (3) measures of stability, productivity, and efficiency in biological networks. The authors use examples from food (energy) transfer in rainforests and coral reefs, as well as the creation of a biological network through colonization in Darwin’s Finches of the Galapagos Islands. Research shows that while large biological networks are inherently unstable, some are more stable than others.

The Network Challenge Chapter 13

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Author : Serguei Netessine
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 13 written by Serguei Netessine and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.

As manufacturing supply chains have moved from vertically integrated factories to diffused networks, manufacturers need to manage complex, global webs of suppliers. In this chapter, Netessine examines supply networks in two industries in particular: automobiles, and aerospace and defense. He explores how different strategies and technologies have helped companies manage, organize, and capitalize on their networks of suppliers. He discusses how Japanese automakers have used partnerships to outperform their U.S. rivals, who have taken a more adversarial approach to their suppliers. He also considers how companies such as Airbus and Boeing have used technology to coordinate and integrate far-flung networks. While Netessine notes that the formal study of network-based supply chains is just emerging, he offers insights from research and practice on the growing importance of supply networks and strategies for managing them successfully.

The Network Challenge Chapter 12

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Author : Colin Crook
language : en
Publisher: Pearson Education
Release Date : 2009-05-19

The Network Challenge Chapter 12 written by Colin Crook and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.

Complexity theory offers valuable insights into the interactions of complex systems such as networked enterprises. Complexity theory addresses the “network effects” that result from interactions between many individual actors. This chapter examines the implications of this theory for business, and how these effects influence key management areas such as making sense, strategy, and organization. The author explores issues such as fads and crowds, using information and technology, and the use of agent-based simulations. Finally, he explores the shifts in management thinking, and business education, needed to utilize complexity theory--a shift in mental models that may be crucial to success in a networked world.

The Digital Challenge

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Author : Shirin Madon
language : en
Publisher: Routledge
Release Date : 2018-02-06

The Digital Challenge written by Shirin Madon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-06 with Business & Economics categories.

This title was first published in 2003. Information and communication technologies (ICTs) are increasingly being recognized as vital to the economic growth and global inclusion and participation of developing countries. This book brings together both academics and practitioners to provide a comprehensive and insightful overview of ICT and development around the world. It examines the role of IT in providing new economic and industrial opportunities, in increasing access to global information and communication, in assisting small cultural and ethnic groups to overcome disadvantages of physical distance and in catalysing initiatives towards democratic decentralization and empowerment of citizens. It also critically appraises major problems such as inappropriate focus and resource allocation, and of missed opportunities. By combining comparative case studies from Africa, South and East Asia, South America and Eastern Europe with theoretical analysis, this volume synthesizes a range of issues related to the evident tensions that exist for developing countries as they try to balance global and local priorities through the adoption and use of ICTs.