The Network Challenge Chapter 2
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The Network Challenge Chapter 2
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Author : C.K. Prahalad
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 2 written by C.K. Prahalad and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
The locus of innovation is shifting from the firm to the network. In contrast to developing standalone products, innovators are drawing together networks that deliver a personalized, co-created experience to the customer. This chapter describes a model in which nodal firms link communities of customers with communities of prequalified vendors. It examines cases from cardiac pacemakers to addressing diabetes and explores the implications of this shift for product and service innovation, value creation, and new sources of competitive advantage.
The Network Challenge Chapter 14
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Author : Christophe Van den Bulte
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 14 written by Christophe Van den Bulte and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Social networks and word-of-mouth marketing are increasingly important, yet few current practices are based on a deep understanding of how the structure of networks can affect customer behavior and marketing outcomes. This chapter offers some critical observations on current word-of-mouth marketing practices and identifies four key questions that managers need to ask themselves before engaging in campaigns designed to leverage customer networks: Can we be confident that interpersonal influence or social contagion is really important? Why exactly would social contagion occur? Should we target key influentials? Can we identify and target those influentials? The answers to these questions cannot be taken for granted.
The Network Challenge Chapter 5
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Author : Dawn Iacobucci
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 5 written by Dawn Iacobucci and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
This chapter provides an overview of social networks, the basic discipline from which ideas and terminology are drawn when characterizing popular phenomena such as “social networking” Internet sites like Facebook. The authors offer the reader a flavor of the theoretical and empirical research conducted by social network scholars since the 1930s. They explore how researchers have used social networks to generate and test economic, sociological, and organizational theories. They also examine broad insights from this research, as well as management implications in areas such as advertising, brands, loyalty, authenticity, and segmentation. The overriding message is that as power shifts from firms to social networks, companies have less control over their own destinies and need to pay more attention to networks.
The Network Challenge Chapter 20
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Author : Prashant Kale
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 20 written by Prashant Kale and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
In an environment of rapid and discontinuous change, managers have turned to alliances to access the resources they need. But research on alliances shows that more than half fail, demonstrating the difficulty of managing these relationships. Based on their extensive research on alliances, the authors explore the relational capabilities needed for building and managing successful alliances. Using the case of Royal Philips, they explore the role of strategy, structure, systems, people, and culture in alliance success. They also discuss the need for ongoing adaptation and renewal of relational capabilities as the business and its environment change.
The Network Challenge Chapter 21
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Author : Franklin Allen
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 21 written by Franklin Allen and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Modern financial systems exhibit a high degree of interdependence, with connections between financial institutions stemming from both the asset and the liability sides of their balance sheets. Networks--broadly understood as a collection of nodes and links between nodes--can be a useful representation of financial systems. By modeling economic interactions, network analysis can better explain certain economic phenomena. In this chapter, Allen and Babus argue that the use of network theories can enrich our understanding of financial systems. They explore several critical issues. First, they address the issue of systemic risk, by studying two questions: how resilient financial networks are to contagion, and how financial institutions form connections when exposed to the risk of contagion. Second, they consider how network theory can be used to explain freezes in the interbank market. Third, they examine how social networks can improve investment decisions and corporate governance, based on recent empirical results. Fourth, they examine the role of networks in distributing primary issues of securities. Finally, they consider the role of networks as a form of mutual monitoring, as in microfinance.
The Network Challenge Chapter 12
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Author : Colin Crook
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 12 written by Colin Crook and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Complexity theory offers valuable insights into the interactions of complex systems such as networked enterprises. Complexity theory addresses the “network effects” that result from interactions between many individual actors. This chapter examines the implications of this theory for business, and how these effects influence key management areas such as making sense, strategy, and organization. The author explores issues such as fads and crowds, using information and technology, and the use of agent-based simulations. Finally, he explores the shifts in management thinking, and business education, needed to utilize complexity theory--a shift in mental models that may be crucial to success in a networked world.
The Network Challenge Chapter 3
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Author : Alan M. Kantrow
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 3 written by Alan M. Kantrow and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Human knowledge and traditions can persist long after their relevance disappears, particularly in an environment of rapid change. Organizational routines often continue in force long after memory of their purpose has been lost. But memory is rarely lost entirely. It usually lingers, in distributed fragments, in an organization’s social networks and can, when needed, be reassembled. This chapter examines the role of such networks in the process of memory loss and recovery.
The Network Challenge Chapter 9
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Author : Satish Nambisan
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 9 written by Satish Nambisan and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Most companies realize the need to “look outside” for innovation. However, few have a clear understanding about how they can make such a shift toward network-centric innovation--an innovation strategy that is centered on external networks and communities. Managers need more than anecdotal success stories about externally focused innovation, and they need more specific guidance than the “one size fits all” prescriptions of open innovation. The authors argue that every firm needs to find its own roadmap for tapping the “Global Brain”--the creative potential of the world outside its four walls. There are many different approaches and opportunities for network-centric innovation, based on the nature of the innovation space and the nature of network governance. In this chapter, the authors present a framework for structuring the landscape of network-centric innovation. They describe four models of network-centric innovation--Orchestra, Creative Bazaar, Jam Central, and MOD Station--and outline how companies can select, prepare for, and pursue the approach that best fits their particular business and innovation context.
The Network Challenge Chapter 7
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Author : Robert Giegengack
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 7 written by Robert Giegengack and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
What can we learn about networks from ants, honeybees, and other animals with evolved social structures? The impact of information and communications strategies on network dynamics did not arrive with the emergence of computers, cell phones, and the Internet. This chapter describes communication networks selected from among many that have been studied in communities of nonhuman organisms. It explores the extent to which communication linkages have controlled the development of those networks. In some of those networks, developmental histories are manifest as evolved body plans and gender roles not represented in human communities. Many of those networks are founded on efficient exchange of information via pathways of which humans are almost fully oblivious.
The Network Challenge Chapter 24
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Author : Kevin Werbach
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 24 written by Kevin Werbach and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Telecommunications is a networked business, yet it traditionally has resisted a network-based view in its strategies and business models. In this chapter, Kevin Werbach explores this paradox, contrasting the worldview of Monists such as AT&T, who see the infrastructure as inseparable from the network, and Dualists such as Google, who see the network and its applications as distinct from the underlying infrastructure. Not surprisingly, AT&T is a proponent of “tiered access” whereas Google argues for “network neutrality.” Finally, Werbach examines how a more modular future might bridge the gap between those who seek to own and capitalize on the network and those who seek to expand it through more neutral offerings.