The Network Challenge Chapter 5
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The Network Challenge Chapter 5
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Author : Dawn Iacobucci
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 5 written by Dawn Iacobucci and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
This chapter provides an overview of social networks, the basic discipline from which ideas and terminology are drawn when characterizing popular phenomena such as “social networking” Internet sites like Facebook. The authors offer the reader a flavor of the theoretical and empirical research conducted by social network scholars since the 1930s. They explore how researchers have used social networks to generate and test economic, sociological, and organizational theories. They also examine broad insights from this research, as well as management implications in areas such as advertising, brands, loyalty, authenticity, and segmentation. The overriding message is that as power shifts from firms to social networks, companies have less control over their own destinies and need to pay more attention to networks.
The Network Challenge Chapter 10
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Author : Manuel E. Sosa
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 10 written by Manuel E. Sosa and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Complex products, such as airplanes and automobiles, are designed by networks of design teams working on different components, often across organizations. The challenge in managing these networks is to decompose the project into manageable pieces but then coordinate the entire network to produce the best overall design. In this chapter, Manuel Sosa offers insights on this challenge. He examines the design structure matrix (DSM) as a project management tool for planning complex development efforts and discusses the engineering and managerial implications of considering complex products as networks of interconnected subsystems and components. In particular, he considers the impact of modularity on interactions among subcomponents. Finally, he examines organizational communications, overlaying product interfaces with communications interfaces of development teams to understand where communication links may be missing or unnecessary. The discussion offers insights on any complex design and coordination challenge, where networks of individuals or teams work together to contribute to a larger whole.
The Network Challenge Chapter 13
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Author : Serguei Netessine
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 13 written by Serguei Netessine and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
As manufacturing supply chains have moved from vertically integrated factories to diffused networks, manufacturers need to manage complex, global webs of suppliers. In this chapter, Netessine examines supply networks in two industries in particular: automobiles, and aerospace and defense. He explores how different strategies and technologies have helped companies manage, organize, and capitalize on their networks of suppliers. He discusses how Japanese automakers have used partnerships to outperform their U.S. rivals, who have taken a more adversarial approach to their suppliers. He also considers how companies such as Airbus and Boeing have used technology to coordinate and integrate far-flung networks. While Netessine notes that the formal study of network-based supply chains is just emerging, he offers insights from research and practice on the growing importance of supply networks and strategies for managing them successfully.
The Network Challenge Chapter 7
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Author : Robert Giegengack
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 7 written by Robert Giegengack and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
What can we learn about networks from ants, honeybees, and other animals with evolved social structures? The impact of information and communications strategies on network dynamics did not arrive with the emergence of computers, cell phones, and the Internet. This chapter describes communication networks selected from among many that have been studied in communities of nonhuman organisms. It explores the extent to which communication linkages have controlled the development of those networks. In some of those networks, developmental histories are manifest as evolved body plans and gender roles not represented in human communities. Many of those networks are founded on efficient exchange of information via pathways of which humans are almost fully oblivious.
The Network Challenge Chapter 25
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Author : Witold J. Henisz
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 25 written by Witold J. Henisz and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
From oil companies seeking rights to drill to consumer products firms attempting to forestall a consumer boycott, organizations often seek to influence political or social policy to achieve their own objectives. But to exert this influence, they need to understand the structure of political and social networks. In this chapter, Witold Henisz examines how information about the structure of political and social networks can be integrated into data acquisition and analysis, as well as strategy implementation. Although sophisticated companies have long relied on an informal understanding of networks of informants to gather information about social and political actors at home and abroad, the analysis of the information and design of an influence strategy has too often occurred without reference to that structure. As Henisz points out, a more rigorous approach to analysis is transforming political and social risk management from art to quasi-formal science. This chapter outlines the past, present, and future frontiers of political and social risk management with particular attention to using an understanding of the network structure of diverse actors in perceiving, analyzing, and influencing the political and social environment.
The Network Challenge
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Author : Paul R. Kleindorfer
language : en
Publisher: Pearson Prentice Hall
Release Date : 2009
The Network Challenge written by Paul R. Kleindorfer and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. Here, more than 50 leading thinkers in business and many other disciplines take on the challenge of understanding, managing, and leveraging networks.
The Network Challenge Chapter 16
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Author : George S. Day
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 16 written by George S. Day and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Although networks in key business areas such as communications, supply chains, R&D, and sales are designed to improve the flow of information, people, or goods, they can also be used to improve the “peripheral vision” of the organization. In this chapter, the authors examine how networks can be used by organizations to scan, sense, and adapt to new and important signals from the organization’s strategic environment beyond its core focus. The first part of the chapter emphasizes the importance of peripheral vision in helping organizations not being blindsided by threats while seeing new opportunities sooner. The authors examine some key obstacles to using networks to better mine the periphery for early insight. They then explore how extended networks can help the organization be a responsive open system adapting faster to changes in the environment. They examine to what extent network constructs such as centrality, hierarchy, self-healing, distributed intelligence, multihoming, and latency can be used to improve organizational networks for scanning the periphery. The last section explores some of the leadership challenges associated with using networks to detect weak signals sooner.
The Network Challenge Chapter 19
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Author : Valery Yakubovich
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 19 written by Valery Yakubovich and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Although any manager would recognize the importance of “networking” in finding, developing, and retaining employees, human resource management traditionally has focused on individuals. In this chapter, the authors point out that core HR processes such as recruitment and hiring, training and development, performance management, and retention all depend on networks. They consider the importance of weak ties in matching employees with jobs and “structural holes” in promoting creativity. They urge managers to make the shift from an atomized view to a network view of human resources--from focusing on the “trees” to understanding the “forest.” They show that networks can boost efficiency and productivity by facilitating information sharing, attracting talent, and strengthening employees’ commitment to the firm. But networks may also pose risks such as “lift-outs,” in which a departing employee takes other workers in his or her network. The authors explore how managers need to understand the impact of networks and how to “manage” them.
The Network Challenge Chapter 3
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Author : Alan M. Kantrow
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 3 written by Alan M. Kantrow and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Human knowledge and traditions can persist long after their relevance disappears, particularly in an environment of rapid change. Organizational routines often continue in force long after memory of their purpose has been lost. But memory is rarely lost entirely. It usually lingers, in distributed fragments, in an organization’s social networks and can, when needed, be reassembled. This chapter examines the role of such networks in the process of memory loss and recovery.
The Network Challenge Chapter 14
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Author : Christophe Van den Bulte
language : en
Publisher: Pearson Education
Release Date : 2009-05-19
The Network Challenge Chapter 14 written by Christophe Van den Bulte and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-19 with Business & Economics categories.
Social networks and word-of-mouth marketing are increasingly important, yet few current practices are based on a deep understanding of how the structure of networks can affect customer behavior and marketing outcomes. This chapter offers some critical observations on current word-of-mouth marketing practices and identifies four key questions that managers need to ask themselves before engaging in campaigns designed to leverage customer networks: Can we be confident that interpersonal influence or social contagion is really important? Why exactly would social contagion occur? Should we target key influentials? Can we identify and target those influentials? The answers to these questions cannot be taken for granted.