The Neuro Revolution
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The Neuro Revolution
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Author : Zack Lynch
language : en
Publisher: St. Martin's Press
Release Date : 2009-07-21
The Neuro Revolution written by Zack Lynch and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-21 with Science categories.
History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. The Neuro Revolution foretells a fast approaching fourth epoch, one that will radically transform how we all work, live and play. Neurotechnology—brain imaging and other new tools for both understanding and influencing our brains—is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief. The Neuro Revolution introduces you to the brilliant people leading this worldwide transformation, taking you into their laboratories, boardrooms and courtrooms for a unique, insider's glimpse into the startling future now appearing at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected—all of us.
Reading Minds
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Author : Michael Moskowitz
language : en
Publisher: Routledge
Release Date : 2018-03-26
Reading Minds written by Michael Moskowitz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-26 with Psychology categories.
Reading Minds is a practical guide to the cognitive science revolution. With fascinating descriptions of studies of the mind, from the brain scans of lovers and liars in London to the eye movements of babies in Budapest, this book takes the reader into the laboratories of the most innovative psychological researchers around the world. Using anecdotes from everyday life and his clinical practice, renowned psychotherapist and academic the author shows how to use the insights of science to better understand and relate to others.
Reading Minds
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Author : Michael Moskowitz
language : en
Publisher: Routledge
Release Date : 2010
Reading Minds written by Michael Moskowitz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Medical categories.
The particular path I have chosen connects what I can of this vast new field before us in order to better understand human nature, and especially what leads to our self-imposed inhibitions and self-inflicted mental pain. It offers a view from a practical perspective that addresses central clinical questions: What keeps us from fully realizing our capacities to understand ourselves and others, and what can be done to change?
Neurotechnologies In Systems Neuroscience
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Author : Battaglia
language : en
Publisher: Wiley-Blackwell
Release Date :
Neurotechnologies In Systems Neuroscience written by Battaglia and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Naked Brain
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Author : Richard Restak, M.D.
language : en
Publisher: Crown
Release Date : 2009-01-21
The Naked Brain written by Richard Restak, M.D. and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-21 with Science categories.
Consider a world in which • Marketers use brain scans to determine consumer interest in a product • Politicians use brain-image-based profiles to target voters • A test could determine your suitability for a job or to whom you will be romantically attracted Far from science fiction, this “neurosociety”—a society in which brain science influences every aspect of daily life—is already here. Innovative researchers and cutting-edge technology, like brain imaging and brain scanning devices, have revolutionized our understanding of how we process information, communicate, trust, sympathize, and love. However, scientists and doctors are not the only ones interested in the naked brain; advertisers, politicians, economists, and others are using the latest findings on the human brain to reshape our lives, from the bedroom to the boardroom. Despite the potential benefits, there’s obvious peril in the promise. Richard Restak explores the troubling moral and legal dilemmas that arise from corporate and political applications of this new brain research. Someday we may live in a world where our choices, our professional and personal prospects, even our morals and ethics will be controlled by those armed with an elite understanding of the principles of neuroscience. Eye-opening and provocative, The Naked Brain is a startling look at the impact such unprecedented access to our most secret thoughts and tendencies will have on all of us. In The Naked Brain, bestselling author Richard Restak explores how the latest technology and research have exposed the brain and how we think, feel, remember, and socialize in unprecedented and often surprising ways. Now that knowledge is being used by doctors, advertisers, politicians, and others to influence and revolutionize nearly every aspect of our daily lives. Restak is our guide to this neurosociety, a brave new world in which brain science influences our present and will even more tangibly shape our future. Citing social trends, shifts in popular culture, the rise and fall of products in the public favor, even changes in the American vernacular, The Naked Brain is an illuminating and often troubling investigation of the impending opportunities and dangers being created by the neuroscience revolution, and a revelation for anyone who ever wondered why they prefer Coke over Pepsi or Kerry over Bush. From the Hardcover edition.
The Brain Revolution
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Author : Dr. Evian Gordon
language : en
Publisher: Dog Ear Publishing
Release Date : 2016-03-29
The Brain Revolution written by Dr. Evian Gordon and has been published by Dog Ear Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-29 with Medical categories.
Revolutionize Your Authentic Self: 1. Safety 1st dominates your brain function. 2. Align your nonconscious biases and conscious limitations to maximize your effectiveness. 3. Train Peak performance by being nonconsciously in the moment. 4. Deepen your personal relationships through sharing each other’s core brain insights. 5. Become brain aware about all the information in your environment.
Neurorevolution Awaken Your Brain S Hidden Power
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Author : Shu Chen Hou
language : en
Publisher: KOKOSHUNGSAN®
Release Date :
Neurorevolution Awaken Your Brain S Hidden Power written by Shu Chen Hou and has been published by KOKOSHUNGSAN® this book supported file pdf, txt, epub, kindle and other format this book has been release on with Self-Help categories.
Unleash Your True Potential with "NeuroRevolution: Awaken Your Brain's Hidden Power!" Are you ready to embark on a journey of self-discovery and transformation unlike any other? Dive into the groundbreaking world of neuroscience and unlock the astonishing power of your brain with "NeuroRevolution: Awaken Your Brain's Hidden Power." 🧠 Reimagine What's Possible: Imagine a life where your mental abilities are boundless, where your memory is razor-sharp, and your creativity knows no bounds. "NeuroRevolution" is your roadmap to make this vision a reality. 🚀 Ignite Your Cognitive Fire: Understand the brain's inner workings and discover the keys to neuroplasticity. Learn how to reshape your mind, eliminate mental roadblocks, and tap into your hidden potential. 🌟 A Personalized Blueprint: Crafting your unique path to brain empowerment has never been easier. Develop a personalized brain-boosting plan that aligns with your goals and aspirations. Your transformation starts here. 🍏 Optimal Brain Nutrition: Discover the secrets of brain-boosting nutrition. Learn which foods and supplements can enhance your cognitive prowess and fuel your brain for peak performance. 💡 Unlock Creativity and Innovation: Explore the art of creativity through the lens of neuroscience. Master techniques to foster innovation and artistic expression, whether you're an entrepreneur, artist, or simply curious. 🌊 Manage Stress, Embrace Emotional Intelligence: Uncover the science of stress management and emotional regulation. Equip yourself with tools to navigate life's challenges with poise and resilience. 🏋️ Mind-Body Synergy: Explore the profound connection between physical health and mental well-being. Learn how exercise, mindfulness, and sleep optimization can rejuvenate your cognitive abilities. 🌐 Ethical Brain Enhancement: Dive into the ethical considerations surrounding cognitive enhancement. Understand how to use emerging technologies responsibly while preserving your integrity. 🌠 Real-Life Transformation: Be inspired by real stories of individuals who embarked on their own neuro-revolution journeys. Witness their remarkable successes and learn from their experiences. 🔮 The Future Awaits: Peek into the future of brain science and cognitive enhancement. Stay ahead of the curve and be prepared for the incredible breakthroughs on the horizon. Don't miss your chance to be part of the NeuroRevolution! Unleash the incredible potential hidden within your brain and transform your life beyond your wildest dreams. Are you ready to awaken your brain's hidden power? Order your copy of "NeuroRevolution" today and join the movement towards a brighter, smarter, and more empowered future! 📚 Click "Add to Cart" now and embark on your journey to unlock your brain's true potential.
The New Revolution In Psychology And The Neurosciences
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Author : Mario Manto
language : en
Publisher: Springer Nature
Release Date : 2022-06-23
The New Revolution In Psychology And The Neurosciences written by Mario Manto and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-23 with Psychology categories.
Historically researchers of neuroscience and psychology have believed that the cerebral cortex produces the unique mental capacities of human beings. However, a prevalence of brain-imaging evidence now shows that the cerebral cortex, while the seat of our everyday experience (notably in working memory), is not predominant in actually formulating our amazing capabilities. Rather, the achievements that mark humans as “Homo sapiens” originate in the cerebellum which increased three- to fourfold in size and acquired massive cognitive and social optimization capabilities over the last million years. Thus, through its optimization of experience and skill of the cerebral cortex, it was the cerebellum that was and is predominant in producing culture, language, mathematics, creativity, and extreme levels of skill in all areas from sports to computer science and art. These optimizing functions of the cerebellum are shown in the cases of Albert Einstein, Wolfgang Amadeus Mozart, Maryam Mirzakhani, and the predictive powers of Stonehenge. This book fills a critical role in bringing courses up-to-date with the profound, basic changes this newly understood predominant role of the cerebellum provides for understanding the mechanisms related to all topics in psychology and neuroscience. It is critical that this “new revolution in psychology and the neurosciences” be introduced and reviewed in courses that are part of both undergraduate and graduate studies in psychology and neuroscience. This text might also be of use to courses in anthropology and cross-disciplinary studies as the cerebellum was critically involved in the evolution of cognitive and social behaviour.
Glial Man
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Author : Yves Agid
language : en
Publisher: Oxford University Press
Release Date : 2020-11-26
Glial Man written by Yves Agid and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-26 with Science categories.
Glial cells play an essential role in initiating and controlling our behaviours, playing a major role in communication between brain cells. They share certain properties with neurons, including the ability to use information from the environment to formulate behaviors. Understanding these cells is key to explaining human movement, emotion, and thoughts. Moreover, glial cells provide a panoply of new therapeutic targets for the treatment of neuropsychiatric disorders. This book is the 'brain' child of two scientist physicians: Pierre Magistretti, a leading expert in cerebral metabolism and glial cell biology, and Yves Agid, an expert in the treatment of nervous system diseases and a researcher in the field of neurodegenerative diseases. This book provides many examples of the decisive role glial cells play in the functioning of the human brain, as well as in neurological and psychiatric pathologies. The result is a revolution in our understanding of the brain and a beacon of hope in the treatment of neuropsychiatric disorders.
The Neuro Consumer
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Author : Anne-Sophie Bayle-Tourtoulou
language : en
Publisher: Routledge
Release Date : 2020-04-24
The Neuro Consumer written by Anne-Sophie Bayle-Tourtoulou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-24 with Business & Economics categories.
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.