The Nexus Of Influence A Guide To Mastering Public Relations
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The Nexus Of Influence A Guide To Mastering Public Relations
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-03-17
The Nexus Of Influence A Guide To Mastering Public Relations written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-17 with Business & Economics categories.
In a world where information is constantly bombarding us from all sides, public relations (PR) has become more important than ever before. PR professionals play a vital role in shaping public opinion, building brand reputation, and managing crises. They work with a variety of stakeholders to communicate key messages and build relationships. This book provides a comprehensive overview of the field of public relations. It covers the history of PR, the key elements of PR, and the different types of PR activities. It also discusses the challenges and opportunities facing PR professionals in the digital age. Whether you are a student, a PR professional, or a business owner, this book will provide you with the knowledge and skills you need to succeed in the field of public relations. In this book, you will learn about: * The history of public relations * The different types of PR activities * The key elements of a successful PR campaign * The role of PR in the digital age * The challenges and opportunities facing PR professionals * The skills and qualities needed to be a successful PR professional This book is packed with practical advice and insights from experienced PR professionals. It is also written in a clear and concise style, making it easy to understand even if you are new to the field of public relations. If you are looking for a comprehensive guide to public relations, then this is the book for you. It is the perfect resource for students, PR professionals, and business owners alike. With this book, you will be able to: * Understand the role of PR in today's world * Develop and implement effective PR campaigns * Build strong relationships with the media and other stakeholders * Manage crises and negative publicity * Protect and enhance your reputation This book is your essential guide to succeeding in the field of public relations. If you like this book, write a review!
The Public Relations Handbook
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Author : Alison Theaker
language : en
Publisher: Routledge
Release Date : 2004-08-02
The Public Relations Handbook written by Alison Theaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with Business & Economics categories.
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Hegemony
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Author : John A. Agnew
language : en
Publisher: Temple University Press
Release Date : 2005
Hegemony written by John A. Agnew and has been published by Temple University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
How American hegemony came about, its effects on the world, and how it now haunts its creators.
The New Public Diplomacy
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Author : Jan Melissen
language : en
Publisher: Palgrave Macmillan
Release Date : 2007-08-15
The New Public Diplomacy written by Jan Melissen and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-15 with Political Science categories.
After September 2001, which triggered a global debate on public diplomacy, "PD" has become an issue in most countries, ranging from Canada to New Zealand and from Argentina to Mongolia. Many ministries of foreign affairs now develop a public diplomacy policy of their own. Their association with public diplomacy can be seen as a symptom of the rise of soft power or, at another level, as the effect of broader processes of change in diplomatic practice. The new public diplomacy has in fact become part of the changing fabric of international relations. Foreign publics now matter to practitioners of diplomacy that was unthinkable as little as twenty-five years ago. This book joins the debate on public diplomacy. Experts based in five different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
Confronting The Challenges Of Participatory Culture
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Author : Henry Jenkins
language : en
Publisher: MIT Press
Release Date : 2009-06-05
Confronting The Challenges Of Participatory Culture written by Henry Jenkins and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-05 with Technology & Engineering categories.
Many teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), producing creative work in new forms (digital sampling, modding, fan videomaking, fan fiction), working in teams to complete tasks and develop new knowledge (as in Wikipedia), and shaping the flow of media (as in blogging or podcasting). A growing body of scholarship suggests potential benefits of these activities, including opportunities for peer-to-peer learning, development of skills useful in the modern workplace, and a more empowered conception of citizenship. Some argue that young people pick up these key skills and competencies on their own by interacting with popular culture; but the problems of unequal access, lack of media transparency, and the breakdown of traditional forms of socialization and professional training suggest a role for policy and pedagogical intervention. This report aims to shift the conversation about the "digital divide" from questions about access to technology to questions about access to opportunities for involvement in participatory culture and how to provide all young people with the chance to develop the cultural competencies and social skills needed. Fostering these skills, the authors argue, requires a systemic approach to media education; schools, afterschool programs, and parents all have distinctive roles to play. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning
Contemporary Issues In Digital Marketing
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Author : John Branch
language : en
Publisher: Libri Publishing Limited
Release Date : 2018-06-30
Contemporary Issues In Digital Marketing written by John Branch and has been published by Libri Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-30 with Business & Economics categories.
We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.
International Relations
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Author : Manuela Spindler
language : en
Publisher: Verlag Barbara Budrich
Release Date : 2013-04-10
International Relations written by Manuela Spindler and has been published by Verlag Barbara Budrich this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-10 with Political Science categories.
The book is written for active learners – those keen on cutting their own path through the complex and at times hardly comprehensible world of THEORY in International Relations. To aid this process as much as possible, this book employs the didactical and methodical concept of integrating teaching and self-study. The criteria for structured learning about IR theory will be derived from an extensive discussion of the questions and problems of philosophy of science (Part 1). Theory of IR refers to the scientific study of IR and covers all of the following subtopics: the role and status of theory in the academic discipline of IR; the understanding of IR as a science and what a ""scientific"" theory is; the different assumptions upon which theory building in IR is based; the different types of theoretical constructions and models of explanations found at the heart of particular theories; and the different approaches taken on how theory and the practice of international relations are linked to each other. The criteria for the structured learning process will be applied in Part 2 of the book during the presentation of five selected theories of International Relations. The concept is based on ""learning through example"" – that is, the five theories have been chosen because, when applying the criteria developed in Part 1 of the book, each single theory serves as an example for something deeply important to learn about THEORY of IR more generally.
Culture And Public Relations
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2012-05-04
Culture And Public Relations written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.
Digital Transformation Of Learning Organizations
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Author : Dirk Ifenthaler
language : en
Publisher: Springer Nature
Release Date : 2021-01-05
Digital Transformation Of Learning Organizations written by Dirk Ifenthaler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-05 with Education categories.
This open access volume provides insight into how organizations change through the adoption of digital technologies. Opportunities and challenges for individuals as well as the organization are addressed. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital transformation of organizations. 2. Insights into available digital technologies as well as organizational requirements for technology adoption. 3. Issues and challenges for designing and implementing digital transformation in learning organizations. 4. Case studies, empirical research findings, and examples from organizations which successfully adopted digital workplace learning.
Professionalism In The Information And Communication Technology Industry
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Author : John Weckert
language : en
Publisher: ANU E Press
Release Date : 2013-10-15
Professionalism In The Information And Communication Technology Industry written by John Weckert and has been published by ANU E Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-15 with Computers categories.
Professionalism is arguably more important in some occupations than in others. It is vital in some because of the life and death decisions that must be made, for example in medicine. In others the rapidly changing nature of the occupation makes efficient regulation difficult and so the professional behaviour of the practitioners is central to the good functioning of that occupation. The core idea behind this book is that Information and Communication Technology (ICT) is changing so quickly that professional behaviour of its practitioners is vital because regulation will always lag behind.