The Pivotal Role Of Nation Branding And Public Diplomacy To Build Oman S Soft Power
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The Pivotal Role Of Nation Branding And Public Diplomacy To Build Oman S Soft Power
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Author : Saba Qaboos Saif Al Rawas
language : en
Publisher:
Release Date : 2023
The Pivotal Role Of Nation Branding And Public Diplomacy To Build Oman S Soft Power written by Saba Qaboos Saif Al Rawas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Oman categories.
The Plvotal Role Of Nation Branding And Public Diplomacy To Build Oman S Soft Power Insights From The United Arab Emirates And Qatar
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Author : Saba Al Rawas ($e author)
language : en
Publisher:
Release Date : 2023
The Plvotal Role Of Nation Branding And Public Diplomacy To Build Oman S Soft Power Insights From The United Arab Emirates And Qatar written by Saba Al Rawas ($e author) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
How To Brand Nations Cities And Destinations
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Author : T. Moilanen
language : en
Publisher: Springer
Release Date : 2008-12-14
How To Brand Nations Cities And Destinations written by T. Moilanen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-14 with Business & Economics categories.
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
European Public Diplomacy
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Author : Mai'a K. Davis Cross
language : en
Publisher: Springer
Release Date : 2015-12-11
European Public Diplomacy written by Mai'a K. Davis Cross and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-11 with Political Science categories.
Do the various aspects of Europe's multi-leveled public diplomacy form a coherent overall image, or do they work against each other to some extent? European Public Diplomacy pushes the literature on public diplomacy forward through a multifaceted exploration of the European case.
Places
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Author : Simon Anholt
language : en
Publisher: Springer
Release Date : 2016-01-18
Places written by Simon Anholt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Business & Economics categories.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Soft Power
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Author : Joseph S Nye Jr
language : en
Publisher: Hachette UK
Release Date : 2009-04-28
Soft Power written by Joseph S Nye Jr and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-28 with Political Science categories.
Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Brand New Justice
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Author : Simon Anholt
language : en
Publisher: Routledge
Release Date : 2006-08-11
Brand New Justice written by Simon Anholt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-11 with Business & Economics categories.
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
India S Development Diplomacy Soft Power In Africa
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Author : Kenneth King
language : en
Publisher: James Currey
Release Date : 2021-11-19
India S Development Diplomacy Soft Power In Africa written by Kenneth King and has been published by James Currey this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-19 with Business & Economics categories.
Unpacks the histories, actors and geopolitics of India's soft power and evolving engagements with Africa.
Qatar And The Arab Spring
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Author : Kristian Ulrichsen
language : en
Publisher: Oxford University Press
Release Date : 2014
Qatar And The Arab Spring written by Kristian Ulrichsen and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with History categories.
Qatar and the Arab Spring offers a frank examination of Qatar's startling rise to regional and international prominence, describing how its distinctive policy stance toward the Arab Spring emerged. In only a decade, Qatari policy-makers - led by the Emir, Sheikh Hamad bin Khalifa Al-Thani, and his prime minister Sheikh Hamad bin Jassim Al-Thani - catapulted Qatar from a sleepy backwater to a regional power with truly international reach. In addition to pursuing an aggressive state-branding strategy with its successful bid for the 2022 FIFA World Cup, Qatar forged a reputation for diplomatic mediation that combined intensely personalized engagement with financial backing and favorable media coverage through the Al-Jazeera. These factors converged in early 2011 with the outbreak of the Arab Spring revolts in North Africa, Syria, and Yemen, which Qatari leaders saw as an opportunity to seal their regional and international influence, rather than as a challenge to their authority, and this guided their support of the rebellions against the Gaddafi and Assad regimes in Libya and Syria. From the high watermark of Qatari influence after the toppling of Gaddafi in 2011, that rapidly gave way to policy overreach in Syria in 2012, Coates Ulrichsen analyses Qatari ambition and capabilities as the tiny emirate sought to shape the transitions in the Arab world.
Battles To Bridges
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Author : R. S Zaharna
language : en
Publisher: Springer
Release Date : 2010-02-19
Battles To Bridges written by R. S Zaharna and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-19 with Social Science categories.
This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.