The Power Of Brand Aura
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The Power Of Brand Aura
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Author : Agus W. Soehadi
language : id
Publisher: Prasetiya Mulya Publishing
Release Date : 2014-05-01
The Power Of Brand Aura written by Agus W. Soehadi and has been published by Prasetiya Mulya Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.
Berangkat dari hasil pengamatan penulis terhadap beberapa brand yang menjadi pilihan dan disukai oleh konsumennya, buku ini menawarkan gambaran kepada pembaca tentang proses yang perlu dilalui oleh pemilik brand agar brand-nya dapat memancarkan aura dan terus menjadi pilihan bagi konsumennya.
The Power Of Brands
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Author :
language : id
Publisher: Gramedia Pustaka Utama
Release Date :
The Power Of Brands written by and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Power Brands
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Author : Jesko Perrey
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-27
Power Brands written by Jesko Perrey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-27 with Business & Economics categories.
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
Brand Power
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Author : Paul Stobart
language : en
Publisher: Springer
Release Date : 2016-07-27
Brand Power written by Paul Stobart and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.
The Power Of Wow
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Author : The Employees of Zappos.Com
language : en
Publisher: BenBella Books
Release Date : 2019-10-22
The Power Of Wow written by The Employees of Zappos.Com and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-22 with Business & Economics categories.
Happy customers. Passionate employees. A highly recognizable brand known for delivering on its promises. That's the power of WOW. From its birth during the Dot Com Boom in 1999 to its acquisition by Amazon in 2009, Zappos, the customer service company that just happens to sell things online, continues to turn heads with its disruptively entrepreneurial spirit and radically innovative employees. Ever unfolding throughout two decades, Zappos continues to outlive the seemingly inevitable short lifespan of the average corporate company. How do they do it? In The Power of WOW, the essential follow-up to Tony Hsieh's Delivering Happiness, Zapponians from every part of the business share powerful stories and lessons that they have learned in business and life––from delivering empathetic customer service in the face of devastating circumstances to creating a self-organized organizational structure using Market-Based Dynamics and everything in between. Fast-paced and filled with authentic, diverse voices, The Power of WOW gives readers an exclusive and immersive understanding of how one company is finding resilience. This glimpse inside the world of Zappos shows how a self-organized company is opening up avenues for passionate individuals to unleash their undiscovered strengths in the workplace and evolve the business from the inside out. Whether you are a customer, an employee, a business leader, shareholder, entrepreneur, or just happened to pick up this book, The Power of WOW will, ultimately, show how leading and infusing humanity into the workplace can change everything in your business, your community, and your life.
Fashion And Tourism
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Author : Maria Gravari-Barbas
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-12-14
Fashion And Tourism written by Maria Gravari-Barbas and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-14 with Business & Economics categories.
Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.
The Geographies Of Fashion
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Author : Louise Crewe
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-03-23
The Geographies Of Fashion written by Louise Crewe and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-23 with Design categories.
Clothes are inherently geographical objects, yet few of us consider the social and economic significance of their journey from design to production to consumption. The Geographies of Fashion is the first in-depth study of fashion economies from a geographer's perspective, exploring the complex relationship between our attachment to the clothes we own, love and desire, and their geographic and economic ties. How far does a garment physically travel from factory to wardrobe? How do clothes come to have social or economic value and who or what creates it? What are the geographies of fashion and how do they interact with one another? This ground-breaking book powerfully reframes fashion spaces, from the body to the city, digital or virtual space to material production, positioning fashion at the centre of contemporary culture and collective identities. Combining contemporary theoretical approaches with a cutting-edge analysis of international fashion brands and institutions including Maison Martin Margiela, Zara, Louis Vuitton, ASOS and Savile Row, The Geographies of Fashion is essential reading for students of fashion, geography and related disciplines including sociology, architecture and design.
Brandticity The Power Of Branding Through Authenticity
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Author : Altimese Nichole
language : en
Publisher: Lulu.com
Release Date : 2019-08-06
Brandticity The Power Of Branding Through Authenticity written by Altimese Nichole and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-06 with Business & Economics categories.
Brandticity by Altimese Nichole provides several industry specifics to coach businesses on how to adapt with the times. As most small business owners desire to spend most of their efforts working on their core crafts, not performing trial and error on how to properly utilize social media; Brandticity provides a compass to guide business owners along the digital path. Through using Brandticity as a resource, business owners learn to use social media more efficiently and effectively to make vital connections with potential clients and drive business sales upward! With a breakdown on specific social media etiquette, terminology, technology, and explanations of concepts such as Facebook Business Manager; Altimese, has provided an essential digital and social media handbook that is a must-have for those operating small businesses!
Marketer S Toolkit
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Author :
language : en
Publisher: Harvard Business Press
Release Date : 2006-01-03
Marketer S Toolkit written by and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-03 with Business & Economics categories.
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
Brand Romance
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Author : Y. Kusume
language : en
Publisher: Springer
Release Date : 2013-11-25
Brand Romance written by Y. Kusume and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-25 with Business & Economics categories.
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.