The Power Of Brands
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The Power Of Brands
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Author :
language : id
Publisher: Gramedia Pustaka Utama
Release Date :
The Power Of Brands written by and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Power Brands
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Author : Jesko Perrey
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-27
Power Brands written by Jesko Perrey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-27 with Business & Economics categories.
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
Brand Power
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Author : Paul Stobart
language : en
Publisher: Springer
Release Date : 2016-07-27
Brand Power written by Paul Stobart and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.
Power Brands
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Author : Hajo Riesenbeck
language : en
Publisher: John Wiley & Sons
Release Date : 2009-01-09
Power Brands written by Hajo Riesenbeck and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-09 with Business & Economics categories.
The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.
Value Creation
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Author : William Douglas Neal
language : en
Publisher: South Western Educational Publishing
Release Date : 2008
Value Creation written by William Douglas Neal and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Brand loyalty categories.
Why do some companies exhibit long-term financial growth while their competitors show erratic or declining performance? Value Creation: The Power of Brand Equity is a framework for success that empowers CEOs, CFOs, CMOs, investors, and other stakeholders to better understand and manage their firma s most valuable asseta their brands. Everyone who reads this book will develop a much deeper understanding of brands and brand equity, how they create meaning and value, and how they can be leveraged to improve long term financial performance. When a firma s values are in alignment with their branda s promise, value is created in the form of brand equity, and that brand equity can be leveraged to drive sustainable competitive advantage and superior financial performance. Measurement and brand performance tracking are key. The authors demonstrate a measurement system that allows the brand owner to measure brand value and brand equity and diagnose a branda s strengths and weaknesses in the marketplace. Ron Strauss and Bill Neal each bring 35-plus years of in-the-trenches marketing and marketing research observations and experiences with some of the worlda s leading companies. Their ideas and concepts are new and powerful, and are sure to stimulate much thought and discussion on the part of practitioners, academics and students. Best of all, Neal and Strauss show the reader how to improve performance in a way that is understandable and actionable.
Power Branding
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Author : Steve McKee
language : en
Publisher: St. Martin's Press
Release Date : 2014-01-07
Power Branding written by Steve McKee and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies sometimes avoid being better? Why do brands that create the most memorable advertising stay away from focus groups? What is the secret to an effective slogan? When can admitting a negative become a positive? A diverse selection of companies provides powerful lessons, ranging from traditional icons like Coca-Cola, McDonald's, and General Motors, to new media models like Google and Facebook. This book appeals not only to time- starved executives, but also to middle managers and owners of small businesses who have a wide variety of marketing problems to address and who need to change the way they think about how to generate healthy, consistent growth.
Unleash The Power Of Branding
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Author : Joe Praveen Sequeira
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-03-03
Unleash The Power Of Branding written by Joe Praveen Sequeira and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with categories.
NOW IS THE BEST TIME TO ACCELERATE YOUR BRAND POWER! To build brand power for your company in a world without borders, you need to be fully grounded in the latest branding theory. That way you will be able to create a friendly, engaging brand that has the ability to bring customers back again and again! In Unleash the POWER of Branding, you will find out why building a stronger, three dimensional brand is so critical in today's crowded market. From dominating your competition, getting to know your customers, and personalizing your company, these are the strategies of the future. You will also understand: - How past brands helped shape society and where modern branding is going - What customers demand from a brand and how to market your brand - How to promote recognition and rise above your competition - Why a strong emotional brand with a content machine builds continual brand equity - How to create a seamless, integrated brand on multiple touch points This guide will bring you up to speed on all of the latest branding plays for entrepreneurs, business owners, and investors that want to orientate themselves in modern brand theory. Also get clarity on how to attract and, ultimately, delight your potential customers.
Powerbranding
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Author : Marty Brandt
language : en
Publisher:
Release Date : 1997
Powerbranding written by Marty Brandt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Brand name products categories.
Power Brands
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Author : Hajo Riesenbeck
language : en
Publisher: Wiley-VCH
Release Date : 2007-03-26
Power Brands written by Hajo Riesenbeck and has been published by Wiley-VCH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-26 with Business & Economics categories.
Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.
Creating Powerful Brands
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Author : Leslie de Chernatony
language : en
Publisher: Routledge
Release Date : 2012-11-27
Creating Powerful Brands written by Leslie de Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-27 with Business & Economics categories.
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: * Powerful analysis of new areas such as e-branding and e-marketing * A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.