The Powerful Language Of Advertising
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The Powerful Language Of Advertising
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2023-05-31
The Powerful Language Of Advertising written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-31 with Literary Collections categories.
Essay from the year 2010 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Trier, language: English, abstract: Have you ever wondered why advertisements arouse your desire for a seemingly unique and innovative product in a way which makes you necessarily buy it, just to realize later that you actually have no use for it and had better saved the money for something more utilitarian and functional? The effect of advertising can be subsumed under the acronym ‘AIDA’, which stands for attention, interest, desire, and action, a phase model of advertising effect. According to this model, the arousal of attention, interest, and desire culminates in the successful buying of the product being advertized. In this vein, advertising makes use of several advertising techniques, among them the most powerful manipulative means – language – as the title of Dwight Bolinger’s book Language: The Loaded Weapon (1980) suggests. The language of advertising is a powerful, highly elaborate, and in its creation time-consuming product, which manifests itself in three major linguistic areas, namely vocabulary, syntax, and rhetorical figures.
Language Media And Society
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Author : Gajendra Singh Chauhan
language : en
Publisher:
Release Date : 2010
Language Media And Society written by Gajendra Singh Chauhan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising categories.
In modern language communication, advertising is one of the most striking to arouse strong feelings. Language empowers the advertising message. This book - based on research in India - takes interest in the subtleties of advertising communication and unravels the different intricacies of hidden messages. No matter how innocent an advertisement may appear, profound meaning and messages are continuously played out. To reinforce Chomsky's thesis, "while the surface structure is identical in all interpretations, the deep structure is not." Language, Media & Society takes an approach based on communication perspectives, starting from a wide variety of analytical frameworks, such as social theory or mindset. Advertising is not just a vigorous marketing module, but also an integral element of modern society and cultures. Its enchanting power recycles cultural models and practices through the multiple media exposure. The book digs up layers of linguistic marvels on the syntactical, psychological, semantic, and semiotic levels of the advertising message. It also delves into the sociolinguistic setting of Arunachal Pradesh, power of code mixing in advertising, and the sexist language of advertising.
The Language Of Persuasion In Advertising A Corpus Based Critical Discourse Analysis
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Author : Seda Evirgen
language : en
Publisher: GRIN Verlag
Release Date : 2021-05-04
The Language Of Persuasion In Advertising A Corpus Based Critical Discourse Analysis written by Seda Evirgen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with Literary Collections categories.
Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will be compiled of three native advertisements from the field of technology, by the sponsors Intel, Dropbox and Slack. The limitation to these native advertisements and persuasive linguistic devices and techniques was necessary with regard to the scope of this thesis. As no linguistic analysis of native advertisements could be found, there also was no reference to follow. Therefore, the thesis at hand lays the foundation for further research in this area. The aim is to conduct a corpus-based Critical Discourse Analysis in order to investigate and answer two main questions: 1. Do online native advertisements make use of the same persuasion methods as previously researched for other advertising types? 2. What are the most prominent persuasive linguistic devices and techniques in the online native advertisements from The New York Times? In addition to the CDA, the corpus-based approach is expected to provide quantitative evidence of the existence of discourse and to identify repetitive linguistic patterns of persuasive language use in native advertising. The thesis will be structured as follows. First, the theoretical framework provides general information about the functions and characteristics of advertising, while further focusing on native advertisement and the language of advertising. It continues with explaining the concept of persuasive language on the basis of ethos, logos and pathos and introduces some powerful persuasive techniques in advertisement. Further, linguistic devices of persuasive language on the phonetic, lexical, morphological and syntactic level will be defined. Additionally, the concept of Critical Discourse Analysis will be explained in detail, as the thesis at hand follows the CDA framework of Fairclough. The data collection method and data analysis procedure will be outlined in Chapter 3. This is followed by an analysis of three online native advertisements from the publisher The New York Times. After the analysis, the results will be presented and evaluated in order to assess the hypothesis. Finally, the conclusion provides a summary of the findings and suggests further research opportunities.
Advertising Language
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Author : Keiko Tanaka
language : en
Publisher: Routledge
Release Date : 2005-07-05
Advertising Language written by Keiko Tanaka and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-05 with Language Arts & Disciplines categories.
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Strong Language
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Author : Chris West
language : en
Publisher: Chris West
Release Date : 2022-02-10
Strong Language written by Chris West and has been published by Chris West this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-10 with Business & Economics categories.
A great brand voice grabs attention, persuades your audience, and builds loyalty. But as the number of brand channels explodes, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they stand for. In Strong Language, international tone of voice expert Chris West walks you through the process of creating a compelling brand voice – and getting everyone to use it from day one. Discover the three levels that every brand voice operates on, and learn step-by-step how to create practical tone of voice guidelines, flex your brand voice for different situations, and get organisational support to create the change you want. Drawing on his experience working with hundreds of brands – including Alphabet’s Moonshot Factory, Harry Winston, the world's biggest carmaker, and startups in fintech, edtech, and skincare – Chris West’s Strong Language framework will guide you to the breakthrough voice you need to outsmart and outperform your competitors.
The Language Of Advertising
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Author : Guy Cook
language : en
Publisher:
Release Date : 2008
The Language Of Advertising written by Guy Cook and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising categories.
The Discourse Of Advertising
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Author : Guy Cook
language : en
Publisher: Psychology Press
Release Date : 2001
The Discourse Of Advertising written by Guy Cook and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter.
Language Creativity In Advertisements Overview Of Research
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Author : Luca Jost
language : en
Publisher: GRIN Verlag
Release Date : 2022-09-01
Language Creativity In Advertisements Overview Of Research written by Luca Jost and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Literary Collections categories.
Seminar paper from the year 2021 in the subject English Language and Literature Studies - Linguistics, grade: 3, Klagenfurt University (Englisch), course: PS Topics in Theoretical Linguistics, language: English, abstract: This paper aims to define what syntax, language, and advertisement are and wants to give some insights in advertising connected with language and syntax. Consequently, the theoretical part is going to deal with explanations and definitions of these important terms. Advertising is a business that makes things known generally or in public, especially in order to sell them. Often advertising is the most important source of income for the media. Advertising has already existed during the ancient and medieval world but the first steps towards modern advertising came with the development of printing in the 15th and 16th centuries. As a result of this short overview of advertising we can see how important it is to sell a product or an idea. Of course, there exist nearly endless of different brands and companies with their own advertisements but not all of them are successful in the same way and therefore results my question why an advert of Apple INC. is so unique and successful.
The Language Of Advertising
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Author : Torben Vestergaard
language : en
Publisher: Wiley-Blackwell
Release Date : 1985-01-01
The Language Of Advertising written by Torben Vestergaard and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-01-01 with Advertising categories.
The Language Of Television Advertising
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Author : Michael L. Geis
language : en
Publisher:
Release Date : 1982
The Language Of Television Advertising written by Michael L. Geis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
