The Principles And Practice Of Export Marketing
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The Principles And Practice Of Export Marketing
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Author : Edgar P. Hibbert
language : en
Publisher:
Release Date : 1985
The Principles And Practice Of Export Marketing written by Edgar P. Hibbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Export marketing categories.
International Trade
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Author : Jonathan Reuvid
language : en
Publisher: Kogan Page Publishers
Release Date : 2011-01-03
International Trade written by Jonathan Reuvid and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with Business & Economics categories.
International Trade provides a thorough understanding of the issues involved in developing and managing overseas trade. Originally aimed at those studying for professional qualifications and practitioners involved in export and international trade, combining 'textbook' information and accessible guidelines for best practice, this important handbook has now been fully updated with new material on EU and US law and on major target markets such as China. Opening with a description of the structure of the global economy and the dynamics governing world trade, this third edition covers a multitude of topics including: international marketing, legal issues, customs control, risk management and export finance.
The Handbook Of International Trade
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Author : Jim Sherlock
language : en
Publisher: GMB Publishing Ltd
Release Date : 2004-02
The Handbook Of International Trade written by Jim Sherlock and has been published by GMB Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02 with Business & Economics categories.
Provides an understanding of the issues involved in developing and managing overseas trade. Aimed at students studying for the Institute of Export professional qualification and practitioners involved in export and international trade, this book providesboth 'textbook' information and accessible guidelines for best practice.
Principles And Practice Of Exports
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Author : Faustino Taderera
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2010-05
Principles And Practice Of Exports written by Faustino Taderera and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05 with categories.
Faustino Taderera, the celebrity and towering figure, the most published, polished and celebrated Marketing, International Business & Supply Chain Strategist, academic, icon and guru in Zimbabwe and Africa, wrote this book, Principles and Practice of Exports, as a compulsory course at undergraduate and postgraduate level for many exports, shipping, logistics and related qualifications and covers, among others: - export marketing research; cargo and export credit insurance; TPOs; trading blocs; documentation; shipping and forwarding agents; export packaging; sales agents and distributors; hedging; new product development; financing for exports; export costing and pricing; national branding; risk management; pre and post-shipment inspection; export plans and strategic planning. This is the export answer book and companion for researchers, students and practitioners. With this 10th book Faustino Taderera is now the undisputed Tom Peters of Zimbabwe, Africa and the Middle East.
The Principles Of Export Marketing
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Author : Henry Deschampsneufs
language : en
Publisher:
Release Date : 1960
The Principles Of Export Marketing written by Henry Deschampsneufs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with categories.
Basic Marketing
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Author : Tom Cannon
language : en
Publisher: Burns & Oates
Release Date : 1992
Basic Marketing written by Tom Cannon and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
An undergraduate text integrating international research with a diverse selection of European cases. Features discussion questions (new to this edition) and case studies with exercises, plus humorous bandw illustrations and cartoons. This fourth edition reinforces the international, especially European, coverage introduced in earlier editions, and expands coverage of strategy and development, technology and innovation, ethical and environmental issues, and changes created by mass customization. Distributed by Books International. Annotation copyrighted by Book News, Inc., Portland, OR
Selling Overseas
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Author : Henry Deschampsneufs
language : en
Publisher:
Release Date : 1960
Selling Overseas written by Henry Deschampsneufs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with Aesthetics categories.
Principles Of International Marketing
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Author : Julia Spencer
language : en
Publisher: Wiley-Blackwell
Release Date : 1994-07-19
Principles Of International Marketing written by Julia Spencer and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-07-19 with Business & Economics categories.
Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.
Handbook Of Niche Marketing
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Author : Tevfik Dalgic
language : en
Publisher: Psychology Press
Release Date : 2006
Handbook Of Niche Marketing written by Tevfik Dalgic and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
The Cim Handbook Of Export Marketing
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Author : Chris J. Noonan
language : en
Publisher: Routledge
Release Date : 1999
The Cim Handbook Of Export Marketing written by Chris J. Noonan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Eksport categories.
The CIM Handbook of Export Marketing is a substantial practical guide to the problems faced by those in the field of international marketing. Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas. In a concise, informative and practical style, this handbook urges export marketers to be pro-active seeking foreign markets for additional sales opportunities. The book will assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role. It will enable non-specialist senior executives to feel competent in discussions with colleagues and subordinates who have export responsibilities. The 'CIM Handbook of Export Marketing' offers: * logical and practical explanation of export market management stages * case studies * bullet point lists * checklists at chapter ends Endorsed by the CIM Essential handbook for all involved in the field of international marketing Full of case studies, bullet point lists and checklists
