The Principles Of Islamic Marketing
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The Principles Of Islamic Marketing
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Author : Baker Ahmad Alserhan
language : en
Publisher: Taylor & Francis
Release Date : 2020-09-10
The Principles Of Islamic Marketing written by Baker Ahmad Alserhan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-10 with Business & Economics categories.
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.
Marketing Across Cultures With A Focus On Islamic Marketing
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Author : Sanja Hajdarpasic
language : en
Publisher: GRIN Verlag
Release Date : 2015-06-08
Marketing Across Cultures With A Focus On Islamic Marketing written by Sanja Hajdarpasic and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-08 with Business & Economics categories.
Bachelor Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Oxford Brookes University, course: Islamic Marketing, language: English, abstract: Due to the acceleration of globalization and enormous growth of Muslim population, interest in Islamic marketing increased significantly in the past years. The study of this dissertation aims to investigate to what extent Islam as a religion affects marketing and its components. It was hypothesized that Islam affects marketing in Islamic markets significantly, depending on the country and on the specific industry. The author intends to fill in a research gap in this area by narrowing its focus on the promotional strategy of products and services in Islamic markets. The conclusion of the study is based on evaluation of primary and secondary research data. The outcome of the study showed that Islam indeed has meaningful impact on the business issues generally, particularly on the marketing. Marketers and companies should bear in mind the existing distinction between certain industries and countries, as Islam does not affect all of them equally.
Handbook Of Islamic Marketing
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Author : Özlem Sandıkcı
language : en
Publisher: Edward Elgar Publishing
Release Date : 2011-01-01
Handbook Of Islamic Marketing written by Özlem Sandıkcı and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Business & Economics categories.
ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.
Islamic Marketing And Branding
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Author : T C Melewar
language : en
Publisher: Routledge
Release Date : 2017-12-06
Islamic Marketing And Branding written by T C Melewar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-06 with Business & Economics categories.
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.
Islamic Online Business
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Author : SRP
language : en
Publisher: SR PUBLISHER
Release Date : 2023-12-11
Islamic Online Business written by SRP and has been published by SR PUBLISHER this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-11 with Business & Economics categories.
Delve into the dynamic world of ''Islamic Online Business'' with 'Ethics, E-commerce, and International Trade' by SRP. This insightful book navigates the intersection of ethical principles and the ever-evolving landscape of digital commerce. Explore the profound connections between Islamic values and successful international trade, providing a comprehensive guide for entrepreneurs and business enthusiasts. SRP skillfully weaves together the threads of ethics, e-commerce, and global trade, offering a compelling narrative that resonates with both seasoned professionals and those embarking on the exciting journey of online business in the Islamic context. Uncover the keys to ethical business practices and strategic international trade, making this book an indispensable resource for anyone committed to thriving in the Islamic online business sphere.
Islamic Perspectives On Marketing And Consumer Behavior Planning Implementation And Control
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Author : Rishi, Bikramjit
language : en
Publisher: IGI Global
Release Date : 2015-02-28
Islamic Perspectives On Marketing And Consumer Behavior Planning Implementation And Control written by Rishi, Bikramjit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-28 with Business & Economics categories.
In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Islamic Marketing
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Author : Djavlonbek Kadirov
language : en
Publisher: Conscientia Capital Press
Release Date : 2020-06-21
Islamic Marketing written by Djavlonbek Kadirov and has been published by Conscientia Capital Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-21 with Business & Economics categories.
This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The purpose of Islamic marketing is not profit maximisation or revenue generation. Rather, its main purpose is to benefit others while minimising harm.
Halal Marketing Concept And Strategies Uum Press
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Author : Sany Sanuri Mohd Mokhtar
language : en
Publisher: UUM Press
Release Date : 2021-08-01
Halal Marketing Concept And Strategies Uum Press written by Sany Sanuri Mohd Mokhtar and has been published by UUM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-01 with Business & Economics categories.
The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic marketing. This is not a spiritual enlightenment book but an outline of the practical aspects of Islamic marketing. This book presents a useful combination of Islamic concept with marketing and consumption. Various topics including fashion, cosmetics, consumption, advertising, branding, and corporate social responsibility have been covered in this book. The comprehensive themes which encompass the nexus between Islam and marketing have been covered in this book as well. It is worthwhile for practitioners and academicians to study the connection between Islam, marketing as well as sociology. The book provides knowledge not only for Muslim practitioners but also to non-Muslim practitioners. The authors of the book recognize the dimensions of Islamic marketing in practices as well as in morality. The book delivers a comprehensive guideline for the organizations when trying to customize their marketing activities and offerings products according to the Islamic consumer group. The book sheds light on the topics of supply channels, positioning, pricing, and cultural norms as well.
Principles Of Islamic Ethics For Contemporary Workplaces
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Author : Abbasi, Abdus Sattar
language : en
Publisher: IGI Global
Release Date : 2020-07-03
Principles Of Islamic Ethics For Contemporary Workplaces written by Abbasi, Abdus Sattar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-03 with Business & Economics categories.
Contemporary workplaces are subject to numerous challenges due to the absolute technological takeover of real-time working platforms. Though significant developments to the modern workforce have changed the face of industry significantly, there is a thirst for workplaces where people may achieve material objectives while attaining spiritual satisfaction through their daily activities both at the office and home. Principles of Islamic Ethics for Contemporary Workplaces is an essential reference source that discusses organizational behaviors in relation to Islamic values, beliefs, and work ethics, as well as managerial strategies that follow the Islamic way of life. Featuring research on topics such as contemporary business, diverse workforce, and organizational behavior, this book is ideally designed for managers, business professionals, administrators, HR personnel, academicians, researchers, and students.
Islamic Marketing
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Author : Atia Alam
language : en
Publisher:
Release Date : 2018-10
Islamic Marketing written by Atia Alam and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10 with Business & Economics categories.
Introduction to Islamic Marketing considers various aspects of Islamic Marketing including an extensive overview of Islamic Marketing and related terms. It includes Introduction of Marketing, Islamic Marketing (Basic Concepts in Islam), the largest integrated approach in the History of Marketing, the psychographics of Muslim consumer, principles of Islamic Marketing. Provides the reader with insights into the development of its history, so as to understand Prophet Muhammad (Peace be Upon Him) as a dealer and monitor, The women and Islamic Marketing, conventional and Islamic Marketing.