The Pursuit Of Reputation
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The Pursuit Of Reputation
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Author : Amith Prabhu
language : en
Publisher:
Release Date : 2023-09-12
The Pursuit Of Reputation written by Amith Prabhu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-12 with categories.
About the Book Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times. This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India's unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive. The Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities-PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues. An essential read for anyone seeking to understand the art of crafting reputations. About the Authors AMITH PRABHU is a pioneering public relations professional with twenty years of experience. He has co-founded platforms such as PRAXIS, SCoRe and Reputation Today among others. He was recently conferred the annual award for Outstanding Contribution to Public Relations by PRCA Asia Pacific. He currently mentors The Promise Foundation. SUJIT PATIL is an acclaimed corporate and brand communications maven with twenty-five years of experience. He has been listed on PRovoke Media's list of the world's most influential CCOs and CMOs, every year from 2018 to 2023. He currently heads Corporate Brand and Communications at Godrej Industries Limited and Associate Companies.
The Business Of Persuasion
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Author : Harold Burson
language : en
Publisher: RosettaBooks
Release Date : 2017-10-03
The Business Of Persuasion written by Harold Burson and has been published by RosettaBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Biography & Autobiography categories.
“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Rethinking Higher Education
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Author : George Fallis
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2014-01-01
Rethinking Higher Education written by George Fallis and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Political Science categories.
The basic structure of universities and colleges in Ontario - one focused primarily on expansion and greater access and put in place in the 1960s - is outdated. The system is now large enough, the eligible age group for entering post-secondary studies is shrinking, and participation rates are as high as they are likely to go. In Rethinking Higher Education, George Fallis argues that policy-makers should shift their attention away from growth and towards improving and diversifying the range of programs available and creating new means of program delivery. He calls for increases in honours undergraduate programs and polytechnic education and envisions a group of research-intensive universities responsible for doctoral education. The existing design, Fallis contends, neglects the specific needs of graduate education and research, layering it on top of a system designed for undergraduate education. In addition, there is disconnection between Ontario's Ministry of Training, Colleges, and Universities and the research missions of the universities and colleges themselves. Fallis recommends that Ontario establish a system for documenting and assessing the quality of research published at universities. Thought-provoking and thoroughly argued, Rethinking Higher Education provides a detailed design for higher education in the twenty-first century.
The Pursuit Of New Product Development
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Author : Marc Annacchino
language : en
Publisher: Elsevier
Release Date : 2011-04-01
The Pursuit Of New Product Development written by Marc Annacchino and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-01 with Technology & Engineering categories.
Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. · Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle · Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. · Shows how to better identify and target product value propositions in product line extensions and in securing new markets
The Pursuit Of Dominance
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Author : Christopher J. Fettweis
language : en
Publisher: Oxford University Press
Release Date : 2022-11-29
The Pursuit Of Dominance written by Christopher J. Fettweis and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-29 with Great powers categories.
"How do great countries stay that way? The United States is the most powerful actor in the international system, but it is facing a set of challenges that might lead to its decline as this century unfolds. This book looks to the past for guidance, examining the grand strategy of previous superpowers to see how they maintained, or failed to maintain, their status. Over the course of six cases, from Ancient Rome to the British Empire, it seeks guidance from the past for present U.S. policymakers. How did previous empires, regional hegemons, or simply dominant powers forge grand strategy? How did they define their interests, and then assemble the tools to address them? What did they do right, and where did they err? What - if anything - can current U.S. strategists learn from the experience of earlier superpowers?"--
The Pursuit Of Justice
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Author : E. López
language : en
Publisher: Springer
Release Date : 2010-06-07
The Pursuit Of Justice written by E. López and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-07 with Business & Economics categories.
The Pursuit of Justice is a realistic yet hopeful analysis of how the law works in practice rather than in theory. The multi-chapter discussion recognizes that decision makers in the law - judges, lawyers, juries, police, forensic experts and more - respond systematically to the incentive structures with which they are confronted.
The Pursuit Of Wow
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Author : Tom Peters
language : en
Publisher: Vintage
Release Date : 2010-09-22
The Pursuit Of Wow written by Tom Peters and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-22 with Business & Economics categories.
Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times. In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take the next leap into the cyberstage era. Getting to a place called excellence is no longer the idea. You’ve got to take that leap, then leap again—catapult their imaginations, blow their mindsets—in a word, wow! them. Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for every business person.
The Pursuit Of Belief Christian Classics Collection
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Author : Johann Wolfgang von Goethe
language : en
Publisher: DigiCat
Release Date : 2023-11-15
The Pursuit Of Belief Christian Classics Collection written by Johann Wolfgang von Goethe and has been published by DigiCat this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-15 with Religion categories.
This meticulously edited religious collection is formatted for your eReader with a functional and detailed table of contents: Scripture: Bible First Clement Second Clement Didache Epistle of Barnabas Shepherd of Hermas The Infancy Gospel of Thomas Apocalypse of Peter History: History of the Christian Church (Philip Schaff) Creeds of Christendom (Philip Schaff) Philosophy of Religion: The Confessions of St. Augustine (St. Augustine) On the Incarnation (Athanasius of Alexandria) On the Soul and the Resurrection (Gregory of Nyssa) On the Holy Spirit (Basil the Great) Pastoral Care (Pope Gregory I) An Exact Exposition of the Orthodox Faith (John of Damascus) Summa Theologica (Saint Thomas Aquinas) The Imitation of Christ (Thomas à Kempis) A Treatise on Christian Liberty (Martin Luther) The Interior Castle (St. Teresa of Ávila) The Practice of the Presence of God (Brother Lawrence) The Age of Reason (Thomas Paine) The Natural History of Religion (David Hume) Dialogues Concerning Natural Religion (David Hume) The Religious Affections (Jonathan Edwards) The Essence of Christianity (Ludwig Feuerbach) Beyond Good and Evil (Nietzsche) All of Grace (Charles Spurgeon) Humility: The Journey Toward Holiness (Andrew Murray) Orthodoxy (Chesterton) The Everlasting Man (Chesterton) The Sovereignty of God (Arthur Pink) The Kingdom of God Is Within You (Tolstoy) Religious Fiction: Divine Comedy (Dante) Paradise Lost (John Milton) The Pilgrim's Progress (John Bunyan) Zadig (Voltaire) Ben-Hur: A Tale of the Christ (Lew Wallace) Quo Vadis (Henryk Sienkiewicz) In His Steps (Charles M. Sheldon) The Story of the Other Wise Man (Henry Van Dyke) The Ball and the Cross (Chesterton) The Enchanted Barn (Grace Livingston Hill) The Grand Inquisitor (Dostoevsky Wilhelm Meister's Apprenticeship (Goethe) Thus Spoke Zarathustra (Nietzsche) Spirituality: The Conduct of Life (Ralph Waldo Emerson) Lessons in Truth (H. Emilie Cady) As a Man Thinketh (James Allen) Thoughts are Things (Prentice Mulford) The Game of Life and How to Play It (Florence Scovel Shinn)
Young People Crime And Justice
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Author : Roger Hopkins Burke
language : en
Publisher: Routledge
Release Date : 2016-03-24
Young People Crime And Justice written by Roger Hopkins Burke and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-24 with Law categories.
In the minds of the general public, young people and crime are intrinsically linked; wide-spread belief persists that such activities are a result of the ‘permissive 1960s’ and the changing face of the traditional nuclear family. Roger Hopkins Burke challenges these preconceptions and offers a detailed and comprehensive introduction to youth crime and the subsequent response from the criminal justice system. This extended and fully updated new edition explores: The development of young people and attempts to educate, discipline, control and construct them, Criminological explanations and empirical evidence of why young people become involved in criminality, The system established by the Youth Justice Board, its theoretical foundations, and the extent of its success, Alternative approaches to youth justice around the globe and the apparent homogenisation throughout the neoliberal world. The second edition also includes new chapters looking at youth justice in the wider context of social policy and comparative youth justice. Young People, Crime and Justice is the perfect undergraduate critical introduction to the youth justice system, following a unique left-realist perspective while providing a balanced account of the critical criminology agenda, locating the practical working of the system in the critical socio-economic context. It is essential reading for students taking modules on youth crime, youth justice and contemporary social and criminal justice policy. Text features include key points, chapter summaries and review questions.
The Pursuit Of Justice
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Author : Kermit L. Hall
language : en
Publisher: Oxford University Press
Release Date : 2006-12-01
The Pursuit Of Justice written by Kermit L. Hall and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-01 with Law categories.
With a survey of the thirty Supreme Court cases that, in the opinion of U.S. Supreme Court justices and leading civics educators and legal historians, are the most important for American citizens to understand, The Pursuit of Justice is the perfect companion for those wishing to learn more about American civics and government. The cases range across three centuries of American history, including such landmarks as Marbury v. Madison (1803), which established the principle of judicial review; Scott v. Sandford (1857), which inflamed the slavery argument in the United States and led to the Civil War; Plessy v. Ferguson (1896), which memorialized the concept of separate but equal; and Brown v. Board of Education (1954), which overturned Plessy. Dealing with issues of particular concern to students, such as voting, school prayer, search and seizure, and affirmative action, and broad democratic concepts such as separation of powers, federalism, and separation of church and state, the book covers all the major cases specified in the national and state civics and American history standards. For each case, there is an introductory essay providing historical background and legal commentary as well as excerpts from the decision(s); related documents such as briefs or evidence, with headnotes and/or marginal commentary, some possibly in facsimile; and features or sidebars on principal players in the decisions, whether attorneys, plaintiffs, defendants, or justices. An introductory essay defines the criteria for selecting the cases and setting them in the context of American history and government, and a concluding essay suggests the role that the Court will play in the future.