The Pursuit Of Reputation Unlocking The Power Of Public Relations
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The Pursuit Of Reputation Unlocking The Power Of Public Relations
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Author : Amith Prabhu
language : en
Publisher: Westland Business
Release Date :
The Pursuit Of Reputation Unlocking The Power Of Public Relations written by Amith Prabhu and has been published by Westland Business this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times. This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India’s unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive. The Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities—PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues. An essential read for anyone seeking to understand the art of crafting reputations.
Artificial Intelligence For Strategic Communication
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Author : Karen E. Sutherland
language : en
Publisher: Springer Nature
Release Date : 2025-02-17
Artificial Intelligence For Strategic Communication written by Karen E. Sutherland and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-17 with Business & Economics categories.
In an era where AI is revolutionising every aspect of communication, this groundbreaking research monograph provides an essential roadmap for navigating the intersection of artificial intelligence and strategic communication. Drawing on extensive primary research, including interviews with 41 experts and surveys of 400 professionals across three continents and eight countries, this book provides insights from relevant scholars, communication practitioners and AI tool developers. This comprehensive guide combines scholarly rigour with practical application, presenting a data-informed Model for Practice that helps to withstand the constant evolution of AI technology. Each chapter delivers research-informed, actionable tools relating to the multifaceted field of strategic communication including ethical practice, strategy development, content creation, evaluation, and continuous improvement. Bridging the gap between theoretical understanding and practical implementation, AI for Strategic Communication is an invaluable resource for strategic communication scholars, students, and practitioners, essential for advancing careers in the age of AI. This work emerged from the need for a comprehensive source combining scholarly, practitioner and AI developer perspectives on strategic communication from around the globe.
Smart Nation
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Author : Abdullah Alfaiz
language : en
Publisher: Elsevier
Release Date : 2025-03-27
Smart Nation written by Abdullah Alfaiz and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-27 with Political Science categories.
As digitalization continues to transform the world, nations and governments are mobilizing to adopt "smart" strategies for governance and citizen engagement, both locally and globally. Providing sought-after, interdisciplinary knowledge on the next frontier in the evolution of smart concepts, Smart Nation: Redefining Nations for Global Sustainability illustrates how comprehensive adoption and purposeful application of digital, interoperable instruments and ecosystems can shape integrated governance, leading to more efficient and equitable administrative efforts while fostering collaborative strategies that achieve sustainable outcomes across national boundaries.This comprehensive reference resource offers not only the latest research in this innovative context but also reviews successful international cases, providing practical insights into the revolutionary trajectories of these countries as they address complex challenges across social, economic, and environmental spheres, ultimately enhancing living standards.Authored by an expert with decades of experience in both academia and professional practice, this volume caters to a diverse audience across disciplines, offering a detailed development blueprint that supports ongoing innovation for the collective benefit of our planet. - Presents a critical analysis and evaluation of existing smart concepts, including smart cities and smart governments. - Showcases various Smart Nation initiatives worldwide, highlighting challenges, lessons learned, and successful techdriven development strategies. - Includes the transformation of existing policy and socioeconomic models into smart frameworks, along with diagrams to clarify complex concepts, platforms, roadmaps, and analytical performance systems, facilitating efficient decision-making. - Emphasizes the responsibility of current smart systems to effectively serve citizens and contribute to national and global environmental objectives. - Evaluates the adoption of intelligent tools with foresight, considering potential future challenges and consequences.
Congressional Record
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Author : United States. Congress
language : en
Publisher:
Release Date : 1981
Congressional Record written by United States. Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Law categories.
The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Organiser
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Author :
language : en
Publisher:
Release Date : 1998
Organiser written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with India categories.
Bulletin Of The Atomic Scientists
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Author :
language : en
Publisher:
Release Date : 1969-02
Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969-02 with categories.
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
International Currency Review
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Author :
language : en
Publisher:
Release Date : 2006
International Currency Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Currency question categories.
Cincinnati Magazine
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Author :
language : en
Publisher:
Release Date : 2005-04
Cincinnati Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04 with categories.
Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.
Public Relations Secrets
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Author : Ray Goodwin
language : en
Publisher: Independently Published
Release Date : 2023-07-20
Public Relations Secrets written by Ray Goodwin and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-20 with categories.
Public Relations Secrets is an essential guide for anyone looking to master the art of public relations. This book covers everything from the basics of PR to emerging technologies and future trends. It provides readers with a comprehensive understanding of how to develop and implement successful PR campaigns that resonate with target audiences. Key topics such as defining and identifying target audiences, conducting market research, developing messaging tailored to them, and building relationships with them, crafting a message, media relations, social media management, content marketing, influencer marketing, events & sponsorships, crisis communication, reputation management, internal communication, community relations, government relations, measurement & evaluation and much more.
New Times
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Author :
language : en
Publisher:
Release Date : 1976
New Times written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with United States categories.