Artificial Intelligence For Strategic Communication
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Strategic Communication And Ai
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Author : Simon Moore
language : en
Publisher: Routledge
Release Date : 2021-09-09
Strategic Communication And Ai written by Simon Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-09 with Business & Economics categories.
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.
Artificial Intelligence For Strategic Communication
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Author : Karen E. Sutherland
language : en
Publisher: Springer Nature
Release Date : 2025-02-17
Artificial Intelligence For Strategic Communication written by Karen E. Sutherland and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-17 with Business & Economics categories.
In an era where AI is revolutionising every aspect of communication, this groundbreaking research monograph provides an essential roadmap for navigating the intersection of artificial intelligence and strategic communication. Drawing on extensive primary research, including interviews with 41 experts and surveys of 400 professionals across three continents and eight countries, this book provides insights from relevant scholars, communication practitioners and AI tool developers. This comprehensive guide combines scholarly rigour with practical application, presenting a data-informed Model for Practice that helps to withstand the constant evolution of AI technology. Each chapter delivers research-informed, actionable tools relating to the multifaceted field of strategic communication including ethical practice, strategy development, content creation, evaluation, and continuous improvement. Bridging the gap between theoretical understanding and practical implementation, AI for Strategic Communication is an invaluable resource for strategic communication scholars, students, and practitioners, essential for advancing careers in the age of AI. This work emerged from the need for a comprehensive source combining scholarly, practitioner and AI developer perspectives on strategic communication from around the globe.
Ai And Strategic Communication
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Author : Yang Cheng
language : en
Publisher: Wiley-Blackwell
Release Date : 2025-09-17
Ai And Strategic Communication written by Yang Cheng and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-09-17 with Language Arts & Disciplines categories.
Provides an essential guide to AI's impact on PR practices, ethics, and societal implications As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society. Covering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases. Offering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, AI and Strategic Communication: Presents cutting-edge research from experts in AI, PR, and media ethics Discusses emerging AI-driven technologies and their implications for PR professionals Discusses AI's impact on democracy, misinformation, and truth in public discourse Includes a forward-looking analysis of AI's evolving role in communication Offers recommendations for future research and professional adaptation Features research-backed insights, practical strategies, and real-world case studies With a multidisciplinary approach to communication in the digital age, AI and Strategic Communication: Navigating the Future is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.
An Introduction To Communication And Artificial Intelligence
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Author : David J. Gunkel
language : en
Publisher: Polity
Release Date : 2020-01-07
An Introduction To Communication And Artificial Intelligence written by David J. Gunkel and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Social Science categories.
Communication and artificial intelligence (AI) are closely related. It is communication – particularly interpersonal conversational interaction – that provides AI with its defining test case and experimental evidence. Likewise, recent developments in AI introduce new challenges and opportunities for communication studies. Technologies such as machine translation of human languages, spoken dialogue systems like Siri, algorithms capable of producing publishable journalistic content, and social robots are all designed to communicate with users in a human-like way. This timely and original textbook provides educators and students with a much-needed resource, connecting the dots between the science of AI and the discipline of communication studies. Clearly outlining the topic's scope, content and future, the text introduces key issues and debates, highlighting the importance and relevance of AI to communication studies. In lively and accessible prose, David Gunkel provides a new generation with the information, knowledge, and skills necessary to working and living in a world where social interaction is no longer restricted to humans. The first work of its kind, An Introduction to Communication and Artificial Intelligence is the go-to textbook for students and scholars getting to grips with this crucial interdisciplinary topic.
Artificial Intelligence Strategic Communicators And Activism
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Author : Lukasz Swiatek
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-09
Artificial Intelligence Strategic Communicators And Activism written by Lukasz Swiatek and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-09 with Business & Economics categories.
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.
Strategic Communication Research In The Age Of Ai
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Author : Young Joon Lim
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-10-14
Strategic Communication Research In The Age Of Ai written by Young Joon Lim and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-14 with Language Arts & Disciplines categories.
This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration. While numbers and statistics can be daunting to students, integrating statistical methods with traditional approaches allows for more robust research projects and impactful findings. Augmenting quantitative and qualitative methods with the latest digital tools and resources, Strategic Communication Research in the Age of AI is an accessible guide to researching traditional and social media, public relations, advertising, and marketing communication. Features: Comprehensive Coverage: The book addresses all essential elements of strategic communication research, including research design, methodologies (quantitative, qualitative, experimental, content analysis), data collection and analysis (including AI tools), statistical analysis (descriptive and inferential), and ethical considerations. Focus on AI and Social Media: It emphasizes the growing role of AI and social media in communication research, providing practical guidance on leveraging these tools for research tasks like data collection, sampling, analysis, and presentation. Student-Friendly Approach: The book is designed for students with clear explanations, step-by-step examples, chapter summaries, and key questions to reinforce understanding. It incorporates real-world scenarios and case studies to illustrate research concepts in action. Strong Foundation in Statistics: Dedicated chapters introduce both descriptive and inferential statistics, explaining key concepts and formulas relevant to strategic communication research. Focus on Writing and Presentation: The book provides clear guidelines for writing research papers in APA style, including structure, citation techniques, and best practices for presenting research findings. It highlights the importance of clear communication and effective presentation in the digital age. Instructor Resources: Lecture slides and test materials are available on the publisher’s website.
The Public Relations Handbook
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Author : Alison Theaker
language : en
Publisher: Routledge
Release Date : 2004-08-02
The Public Relations Handbook written by Alison Theaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with Business & Economics categories.
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Public Relations And Strategic Communication In 2050
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Author : Alexander V. Laskin
language : en
Publisher: Taylor & Francis
Release Date : 2024-11-25
Public Relations And Strategic Communication In 2050 written by Alexander V. Laskin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-25 with Language Arts & Disciplines categories.
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
Rethinking Literacy In The Era Of Sustainability And Artificial Intelligence
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Author : Diogo, Ana
language : en
Publisher: IGI Global
Release Date : 2025-05-28
Rethinking Literacy In The Era Of Sustainability And Artificial Intelligence written by Diogo, Ana and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-28 with Business & Economics categories.
In the era of sustainability and artificial intelligence (AI), the concept of literacy evolves beyond traditional reading and writing skills to encompass digital fluency, environmental awareness, and ethical understanding. As AI transforms accessibility, processing, and information generation, and as sustainability becomes a global imperative, individuals must be equipped with critical engagement regarding complex systems, data, and technologies. Rethinking literacy means fostering a generation capable of navigating the challenges of climate change, technological disruption, and social equity. Further exploration of this new form of literacy may empower people to understand the world while actively shaping a more ethical, intelligent, and sustainable future. Rethinking Literacy in the Era of Sustainability and Artificial Intelligence explores the changing landscape of literacy, analyzing how definitions and expectations evolve in the modern context. It demonstrates the crucial role of sustainability and AI in contemporary education, investigating the transformation of literacy skills over time. This book covers topics such as digital technology, machine learning, and social entrepreneurship, and is a useful resource for business owners, computer engineers, academicians, researchers, and environmental scientists.
Artificial Intelligence And Its Contexts
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Author : Anna Visvizi
language : en
Publisher: Springer Nature
Release Date : 2021-11-27
Artificial Intelligence And Its Contexts written by Anna Visvizi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-27 with Computers categories.
This book offers a comprehensive approach to the question of how artificial intelligence (AI) impacts politics, economy, and the society today. In this view, it is quintessential for understanding the complex nature of AI and its role in today’s world. The book has been divided into three parts. Part one is devoted to the question of how AI will be used for security and defense purposes, including combat in war zones. Part two looks at the value added of AI and machine learning for decision-making in the fields of politics and business. Part three consists of case studies—covering the EU, the USA, Saudi Arabia, Portugal, and Poland—that discuss how AI is being used in the realms of politics, security and defense. The discussion in the book opens with the question of the nature of AI, as well as of ethics and the use of AI in combat. Subsequently, the argument covers issues as diverse as the militarization of AI, the use of AI in strategic studies and military strategy design. These topics are followed by an insight into AI and strategic communication (StratCom), including disinformation, as well as into AI and finance. The case-studies included in part 3 of the book offer a captivating overview of how AI is being employed to stimulate growth and development, to promote data- and evidence-driven policy-making, to enable efficient and inclusive digital transformation and other related issues. Written by academics and practitioners in an academically sound, yet approachable manner, this volume queries issues and topics that form the thrust of processes that transform world politics, economics and society. As such, this volume will serve as the primer for students, researchers, lectures and other professionals who seek to understand and engage with the variety of issues AI implicates.