Artificial Intelligence Strategic Communicators And Activism
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Artificial Intelligence Strategic Communicators And Activism
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Author : Lukasz Swiatek
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-09
Artificial Intelligence Strategic Communicators And Activism written by Lukasz Swiatek and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-09 with Business & Economics categories.
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.
Artificial Intelligence For Strategic Communication
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Author : Karen E. Sutherland
language : en
Publisher: Springer Nature
Release Date : 2025-02-17
Artificial Intelligence For Strategic Communication written by Karen E. Sutherland and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-17 with Business & Economics categories.
In an era where AI is revolutionising every aspect of communication, this groundbreaking research monograph provides an essential roadmap for navigating the intersection of artificial intelligence and strategic communication. Drawing on extensive primary research, including interviews with 41 experts and surveys of 400 professionals across three continents and eight countries, this book provides insights from relevant scholars, communication practitioners and AI tool developers. This comprehensive guide combines scholarly rigour with practical application, presenting a data-informed Model for Practice that helps to withstand the constant evolution of AI technology. Each chapter delivers research-informed, actionable tools relating to the multifaceted field of strategic communication including ethical practice, strategy development, content creation, evaluation, and continuous improvement. Bridging the gap between theoretical understanding and practical implementation, AI for Strategic Communication is an invaluable resource for strategic communication scholars, students, and practitioners, essential for advancing careers in the age of AI. This work emerged from the need for a comprehensive source combining scholarly, practitioner and AI developer perspectives on strategic communication from around the globe.
Strategic Communication And Ai
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Author : Simon Moore
language : en
Publisher:
Release Date : 2021-11
Strategic Communication And Ai written by Simon Moore and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11 with categories.
"This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. Intelligent user interfaces are where users and technology meet - via computers, phones, robots, public displays etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare and entertainment to community relations, crisis management and activism. They also explore the implications for public relations of how technologies developing hyper-personalized persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students and practitioners in all areas of strategic communication, public relations and communications studies"--
Public Relations And Strategic Communication In 2050
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Author : Alexander V. Laskin
language : en
Publisher: Taylor & Francis
Release Date : 2024-11-25
Public Relations And Strategic Communication In 2050 written by Alexander V. Laskin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-25 with Language Arts & Disciplines categories.
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
Organizational Listening For Strategic Communication
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Author : Katie R. Place
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-19
Organizational Listening For Strategic Communication written by Katie R. Place and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-19 with Business & Economics categories.
Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.
Responsibility In Strategic Communication
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Author : Denisa Hejlová
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-02-17
Responsibility In Strategic Communication written by Denisa Hejlová and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-17 with Business & Economics categories.
Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.
Strategic Communication And Ai
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Author : Simon Moore
language : en
Publisher: Routledge
Release Date : 2021-09-09
Strategic Communication And Ai written by Simon Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-09 with Business & Economics categories.
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.
Strategic Communication Research In The Age Of Ai
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Author : Young Joon Lim
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-10-14
Strategic Communication Research In The Age Of Ai written by Young Joon Lim and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-14 with Language Arts & Disciplines categories.
This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration. While numbers and statistics can be daunting to students, integrating statistical methods with traditional approaches allows for more robust research projects and impactful findings. Augmenting quantitative and qualitative methods with the latest digital tools and resources, Strategic Communication Research in the Age of AI is an accessible guide to researching traditional and social media, public relations, advertising, and marketing communication. Features: Comprehensive Coverage: The book addresses all essential elements of strategic communication research, including research design, methodologies (quantitative, qualitative, experimental, content analysis), data collection and analysis (including AI tools), statistical analysis (descriptive and inferential), and ethical considerations. Focus on AI and Social Media: It emphasizes the growing role of AI and social media in communication research, providing practical guidance on leveraging these tools for research tasks like data collection, sampling, analysis, and presentation. Student-Friendly Approach: The book is designed for students with clear explanations, step-by-step examples, chapter summaries, and key questions to reinforce understanding. It incorporates real-world scenarios and case studies to illustrate research concepts in action. Strong Foundation in Statistics: Dedicated chapters introduce both descriptive and inferential statistics, explaining key concepts and formulas relevant to strategic communication research. Focus on Writing and Presentation: The book provides clear guidelines for writing research papers in APA style, including structure, citation techniques, and best practices for presenting research findings. It highlights the importance of clear communication and effective presentation in the digital age. Instructor Resources: Lecture slides and test materials are available on the publisher’s website.
Diversity Equity And Inclusion In Strategic Communications
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Author : Lee Bush
language : en
Publisher: Taylor & Francis
Release Date : 2024-08-15
Diversity Equity And Inclusion In Strategic Communications written by Lee Bush and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-15 with Business & Economics categories.
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on “Inclusive Leadership” and “Working on Diverse Teams,” as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on “Communicating for Social Change” allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865.
Strategic Sport Communication
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Author : Paul M. Pedersen
language : en
Publisher: Human Kinetics
Release Date : 2024-04-29
Strategic Sport Communication written by Paul M. Pedersen and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-29 with Business & Economics categories.
"Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--