Diversity Equity And Inclusion In Strategic Communications
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Diversity Equity And Inclusion In Strategic Communications
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Author : Lee Bush
language : en
Publisher: Taylor & Francis
Release Date : 2024-08-15
Diversity Equity And Inclusion In Strategic Communications written by Lee Bush and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-15 with Business & Economics categories.
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on “Inclusive Leadership” and “Working on Diverse Teams,” as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on “Communicating for Social Change” allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865.
Diversity Equity And Inclusion In Strategic Communications
DOWNLOAD
Author : Lee Bush
language : en
Publisher: Routledge
Release Date : 2024-08-15
Diversity Equity And Inclusion In Strategic Communications written by Lee Bush and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-15 with Business & Economics categories.
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on "Inclusive Leadership" and "Working on Diverse Teams," as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on "Communicating for Social Change" allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865
Engaging Employees Through Strategic Communication
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Author : Mark Dollins
language : en
Publisher: Routledge
Release Date : 2021-10-01
Engaging Employees Through Strategic Communication written by Mark Dollins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-01 with Business & Economics categories.
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
Communication And Organizational Changemaking For Diversity Equity And Inclusion
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Author : Bobbi J. Van Gilder
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-03
Communication And Organizational Changemaking For Diversity Equity And Inclusion written by Bobbi J. Van Gilder and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-03 with Language Arts & Disciplines categories.
This book explores the opportunities, challenges, and effective approaches to organizational change regarding diversity, equity, inclusion, and belonging. Featuring application-based case studies and practical guidelines for meaningful organizational change, this book problematizes some of the current DEI initiatives in today’s organizations. It examines multiple forms of diversity (e.g., race, age, and mental health) from a variety of perspectives (e.g., leadership and employee), with case studies that demonstrate how changemaking efforts can be reimagined and implemented in better, more nuanced, and more sustainable ways to produce meaningful organizational change. Through these case studies, readers learn from organizations’ successes and failures in their attempts to implement DEI practices. Each chapter concludes with explicit practical implications and/or actionable recommendations for organizational changemaking. This text will make an impactful addition to courses in communication and diversity or organizational communication/change at the advanced undergraduate or graduate level, and will be an essential guide for professionals wishing to lead change in their organizations.
Why Diversity Equity And Inclusion Matter Challenges And Solutions
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Author : Bin Srinidhi
language : en
Publisher: World Scientific
Release Date : 2023-12-05
Why Diversity Equity And Inclusion Matter Challenges And Solutions written by Bin Srinidhi and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-05 with Social Science categories.
This book integrates the current research on diversity, equity, and inclusion with corporate practice and describes how these initiatives affect organizations' morale, performance, and output. Academic researchers, corporate executives tasked with implementing Diversity, Equity & Inclusion (DEI), and regulators face the problem of balancing DEI initiatives, which could generate diverse ideas beneficial to the organization, with concerns about diluting meritocracy. Building a diverse workforce could improve both organizational well-being and social harmony. Research has shown that building a diverse workforce often results in communication and coordination issues and unjustified pay and performance gaps, engendering feelings of exclusion among diverse individuals. The book describes how organizations address these issues in various settings ranging from accounting firms to health care providers. It covers settings with gender and racial diversities and clarifies the difference between equality and equity. Its coverage includes dealing with concealable disabilities and promoting equity across diverse populations in organizational and social settings.
Handbook On Digital Corporate Communication
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Author : Vilma Luoma-aho
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-05-09
Handbook On Digital Corporate Communication written by Vilma Luoma-aho and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Business & Economics categories.
This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Communicating Disability
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Author : Erin Willis
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-30
Communicating Disability written by Erin Willis and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-30 with Language Arts & Disciplines categories.
This book enables readers to confidently discuss and understand disability as part of the broader societal conversation on diversity, equity, and inclusion. The influence of mass media can raise awareness, educate, reduce stigma, facilitate advocacy related to disability, and activate attitude and behavior change. Recognizing that disability is a complex, multi-dimensional topic, this book presents case studies, original research, and practical applications related to society and cultural events about disability to highlight prominent issues related to diversity, equity, and inclusion initiatives. While previous work examined disability through activism or historical lenses, this book explores contemporary industry practices and how current conversations are driving trends in the field. Divided into three parts related to journalism and news reporting, strategic communication, and health communication, the book provides readers with the knowledge and skills to create conversation that gives space to disability and facilitates advancement in inclusion. Filling a void in disability literature, this book will be of interest to scholars as well as undergraduate and graduate students in the fields of health communication, journalism, strategic communication, media studies, disability studies, public health, and medical sociology.
Ethics And Human Resource Development
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Author : Darlene F. Russ-Eft
language : en
Publisher: Springer Nature
Release Date : 2024-03-01
Ethics And Human Resource Development written by Darlene F. Russ-Eft and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-01 with Business & Economics categories.
This book adds to the debate around HRD and ethical dimensions in the workplace, evaluating the micro and macro environments and their role in designing a moral organizational culture. It assesses contemporary issues such as CSR and DEI and culture and their impact on the organization and employees. Examining the definition, purpose, and scope of ethics applied in HRD, this book will offer readers an in-depth understanding of current and future ethical challenges in the workplace and in society. It will provide theoretical and practical knowledge for creating and sustaining ethical climates in organizations.
Internal Communication Strategy
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Author : Rachel Miller
language : en
Publisher: Kogan Page Publishers
Release Date : 2024-04-03
Internal Communication Strategy written by Rachel Miller and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-03 with Business & Economics categories.
Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.
Strategic Sport Communication
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Author : Paul M. Pedersen
language : en
Publisher: Human Kinetics
Release Date : 2024-04-10
Strategic Sport Communication written by Paul M. Pedersen and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-10 with Business & Economics categories.
Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research. Additional updates and new features of the fourth edition include the following: The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text. These resources are delivered in HKPropel, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform. The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality. New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students. Strategic Sport Communication, Fourth Edition, presents a comprehensive examination of the evolving field of sport communication and prepares students for an exciting and fulfilling career in this burgeoning field. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.