Strategic Communication Research In The Age Of Ai
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Strategic Communication Research In The Age Of Ai
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Author : Young Joon Lim
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-11-05
Strategic Communication Research In The Age Of Ai written by Young Joon Lim and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-05 with Language Arts & Disciplines categories.
This book serves as a comprehensive guide for communication students and professionals to learn the fundamentals of research, including problem definition, literature review, research design, data collection, data analysis, and interpretation. It also covers how to conduct research in the age of AI-powered tools. With a growing demand for strategic communication professionals skilled in research and new technology, this book fills a void by providing students with the knowledge and skills they need to conduct effective research projects for class and future jobs.
Strategic Communication And Ai
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Author : Simon Moore
language : en
Publisher: Routledge
Release Date : 2021-09-09
Strategic Communication And Ai written by Simon Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-09 with Business & Economics categories.
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.
Artificial Intelligence Strategic Communicators And Activism
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Author : Lukasz Swiatek
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-09
Artificial Intelligence Strategic Communicators And Activism written by Lukasz Swiatek and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-09 with Business & Economics categories.
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.
Communicating Artificial Intelligence Ai
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Author : Seungahn Nah
language : en
Publisher: Routledge
Release Date : 2020-12-28
Communicating Artificial Intelligence Ai written by Seungahn Nah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-28 with Language Arts & Disciplines categories.
Despite increasing scholarly attention to artificial intelligence (AI), studies at the intersection of AI and communication remain ripe for exploration, including investigations of the social, political, cultural, and ethical aspects of machine intelligence, interactions among agents, and social artifacts. This book tackles these unexplored research areas with special emphasis on conditions, components, and consequences of cognitive, attitudinal, affective, and behavioural dimensions toward communication and AI. In doing so, this book epitomizes communication, journalism and media scholarship on AI and its social, political, cultural, and ethical perspectives. Topics vary widely from interactions between humans and robots through news representation of AI and AI-based news credibility to privacy and value toward AI in the public sphere. Contributors from such countries as Brazil, Netherland, South Korea, Spain, and United States discuss important issues and challenges in AI and communication studies. The collection of chapters in the book considers implications for not only theoretical and methodological approaches, but policymakers and practitioners alike. The chapters in this book were originally published as a special issue of Communication Studies.
Competing In The Age Of Ai
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Author : Marco Iansiti
language : en
Publisher: Harvard Business Press
Release Date : 2020-01-07
Competing In The Age Of Ai written by Marco Iansiti and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Business & Economics categories.
"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.
Internal Communication In The Age Of Artificial Intelligence
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Author : Monique Zytnik
language : en
Publisher: Business Expert Press
Release Date : 2024-05-30
Internal Communication In The Age Of Artificial Intelligence written by Monique Zytnik and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-30 with Business & Economics categories.
Transformational leaders need to be exceptional communicators. Bombarded by new technology and unsure where artificial intelligence will take us? Asking yourself how this will impact communication at scale in your organization? How can you best harness this power for business success? Companies and projects are at risk. Effective strategic internal communication will attract, engage, align, and retain your people to weather this storm of change. It will help them adopt new technologies. But how can you tell if your strategy will succeed? What questions should you ask? Internal Communication in the Age of Artificial Intelligence reveals a modern, multilayered approach to internal communication. It’s a practical guide for business leaders and communicators, filled with global case studies, behind-the-scenes insights, and stories from industry experts. You’ll learn what basics must be done brilliantly, how to engage with communities, and why a new immersive communication mindset is needed to prepare you for the future.
Future Directions Of Strategic Communication
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Author : Howard Nothhaft
language : en
Publisher: Routledge
Release Date : 2020-05-21
Future Directions Of Strategic Communication written by Howard Nothhaft and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-21 with Social Science categories.
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
Public Relations And Strategic Communication In 2050
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Author : Alexander V. Laskin
language : en
Publisher: Routledge
Release Date : 2024-11-11
Public Relations And Strategic Communication In 2050 written by Alexander V. Laskin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-11 with Business & Economics categories.
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. The book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
Algorithmic Audience In The Age Of Artificial Intelligence
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Author : Roselyn Du
language : en
Publisher: AEJMC - Peter Lang Scholarsourcing Series
Release Date : 2023
Algorithmic Audience In The Age Of Artificial Intelligence written by Roselyn Du and has been published by AEJMC - Peter Lang Scholarsourcing Series this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Artificial intelligence categories.
Algorithmic Audience in the Age of Artificial Intelligence employs a mix-methods approach to examine and interpret the algorithmic news consumption phenomenon from several inter-related perspectives, including tailored communication, customization, gatekeeping, agenda-resisting, algorithmic literacy, and news literacy. Potential implications for an empowered or rather (information-) cocooned public are explored. The research aims to illuminate the renewed relationship between media and audience and the effects on users of algorithmic processes. The aim of the book is multifaceted: (1) to describe the phenomenon of AI-based news recommendation; (2) to explore the user experience of consuming recommended news; (3) to analyze the effects that algorithmic news consumption has on the audiences; (4) to raise awareness of the impact of algorithmic news consumption; (5) to inform the public, technocrats, and policy makers of the effects of algorithmic news consumption; and (6) to guide debate on ethical decision-making and possible policy change. Through an empirical investigation process, this volume examines algorithmic news consumption from a user perspective and dissects the complex effects caused by such consumption. This book is suitable to be a primary text for undergraduate-level courses relating to media literacy issues and graduate-level courses with a particular focus on audience analysis in the age of artificial intelligence. It can also serve as a supplemental text for core courses in media/communication studies, such as Introduction to Communication, Current Issues in Communication, Communication Theory, and Communication Ethics. "This comprehensive work uses original research to both focus and expand our understanding about the ways that the growing consumption of algorithmic news will impact both the news media business and participatory democracy. It provides sharp new insights at a critical moment in the evolution of journalism." --Ryan Thornburg, Associate Professor of Journalism, School of Journalism and Media, University of North Carolina at Chapel Hill "Roselyn Du's book is a roadmap to understanding how the audience of today's news are grappling with tailored communication, information cocoons, algorithmic literacy, and news literacy. This book is timely, insightful, and methodologically rigorous. This is a must read for students and scholars interested in algorithms and journalism." --Kerk F Kee, Associate Professor of Media & Communication, Texas Tech University "Guided by key theoretical considerations, this timely text details comprehensive empirical investigation of the effects of algorithmic news recommendations on news appreciation, news literacy, and public agenda priorities. Findings suggest that algorithmic news consumption may not be as dangerous as presumed and warned. A significant contribution of this work is support for the theoretical development of a renewed conception of the active audience and the redefinition of agenda-setting. A compelling case is made for the importance of research on algorithms and artificial intelligence for understanding the future of journalism and civic society." --Cynthia King, Professor of Communication, California State University, Fullerton
Research Handbook On Strategic Communication
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Author : Jesper Falkheimer
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-12-13
Research Handbook On Strategic Communication written by Jesper Falkheimer and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-13 with Business & Economics categories.
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.