Strategic Communication And Ai
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Strategic Communication And Ai
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Author : Simon Moore
language : en
Publisher: Routledge
Release Date : 2021-09-09
Strategic Communication And Ai written by Simon Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-09 with Business & Economics categories.
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.
Artificial Intelligence Strategic Communicators And Activism
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Author : Lukasz Swiatek
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-09
Artificial Intelligence Strategic Communicators And Activism written by Lukasz Swiatek and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-09 with Business & Economics categories.
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.
Strategic Communication Research In The Age Of Ai
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Author : Young Joon Lim
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-11-05
Strategic Communication Research In The Age Of Ai written by Young Joon Lim and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-05 with Language Arts & Disciplines categories.
This book serves as a comprehensive guide for communication students and professionals to learn the fundamentals of research, including problem definition, literature review, research design, data collection, data analysis, and interpretation. It also covers how to conduct research in the age of AI-powered tools. With a growing demand for strategic communication professionals skilled in research and new technology, this book fills a void by providing students with the knowledge and skills they need to conduct effective research projects for class and future jobs.
Artificial Intelligence And Its Contexts
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Author : Anna Visvizi
language : en
Publisher: Springer Nature
Release Date : 2021-11-27
Artificial Intelligence And Its Contexts written by Anna Visvizi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-27 with Computers categories.
This book offers a comprehensive approach to the question of how artificial intelligence (AI) impacts politics, economy, and the society today. In this view, it is quintessential for understanding the complex nature of AI and its role in today’s world. The book has been divided into three parts. Part one is devoted to the question of how AI will be used for security and defense purposes, including combat in war zones. Part two looks at the value added of AI and machine learning for decision-making in the fields of politics and business. Part three consists of case studies—covering the EU, the USA, Saudi Arabia, Portugal, and Poland—that discuss how AI is being used in the realms of politics, security and defense. The discussion in the book opens with the question of the nature of AI, as well as of ethics and the use of AI in combat. Subsequently, the argument covers issues as diverse as the militarization of AI, the use of AI in strategic studies and military strategy design. These topics are followed by an insight into AI and strategic communication (StratCom), including disinformation, as well as into AI and finance. The case-studies included in part 3 of the book offer a captivating overview of how AI is being employed to stimulate growth and development, to promote data- and evidence-driven policy-making, to enable efficient and inclusive digital transformation and other related issues. Written by academics and practitioners in an academically sound, yet approachable manner, this volume queries issues and topics that form the thrust of processes that transform world politics, economics and society. As such, this volume will serve as the primer for students, researchers, lectures and other professionals who seek to understand and engage with the variety of issues AI implicates.
Public Relations And Strategic Communication In 2050
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Author : Alexander V. Laskin
language : en
Publisher: Routledge
Release Date : 2024-11-11
Public Relations And Strategic Communication In 2050 written by Alexander V. Laskin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-11 with Business & Economics categories.
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. The book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
Internal Communication In The Age Of Artificial Intelligence
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Author : Monique Zytnik
language : en
Publisher: Business Expert Press
Release Date : 2024-05-30
Internal Communication In The Age Of Artificial Intelligence written by Monique Zytnik and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-30 with Business & Economics categories.
Transformational leaders need to be exceptional communicators. Bombarded by new technology and unsure where artificial intelligence will take us? Asking yourself how this will impact communication at scale in your organization? How can you best harness this power for business success? Companies and projects are at risk. Effective strategic internal communication will attract, engage, align, and retain your people to weather this storm of change. It will help them adopt new technologies. But how can you tell if your strategy will succeed? What questions should you ask? Internal Communication in the Age of Artificial Intelligence reveals a modern, multilayered approach to internal communication. It’s a practical guide for business leaders and communicators, filled with global case studies, behind-the-scenes insights, and stories from industry experts. You’ll learn what basics must be done brilliantly, how to engage with communities, and why a new immersive communication mindset is needed to prepare you for the future.
Artificial Intelligence And Its Contexts
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Author : Anna Visvizi
language : en
Publisher:
Release Date : 2021
Artificial Intelligence And Its Contexts written by Anna Visvizi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
This book offers a comprehensive approach to the question of how artificial intelligence (AI) impacts politics, economy, and the society today. In this view, it is quintessential for understanding the complex nature of AI and its role in today's world. The book has been divided into three parts. Part one is devoted to the question of how AI will be used for security and defense purposes, including combat in war zones. Part two looks at the value added of AI and machine learning for decision-making in the fields of politics and business. Part three consists of case studies-covering the EU, the USA, Saudi Arabia, Portugal, and Poland-that discuss how AI is being used in the realms of politics, security and defense. The discussion in the book opens with the question of the nature of AI, as well as of ethics and the use of AI in combat. Subsequently, the argument covers issues as diverse as the militarization of AI, the use of AI in strategic studies and military strategy design. These topics are followed by an insight into AI and strategic communication (StratCom), including disinformation, as well as into AI and finance. The case-studies included in part 3 of the book offer a captivating overview of how AI is being employed to stimulate growth and development, to promote data- and evidence-driven policy-making, to enable efficient and inclusive digital transformation and other related issues. Written by academics and practitioners in an academically sound, yet approachable manner, this volume queries issues and topics that form the thrust of processes that transform world politics, economics and society. As such, this volume will serve as the primer for students, researchers, lectures and other professionals who seek to understand and engage with the variety of issues AI implicates.
Decision Intelligence Analytics And The Implementation Of Strategic Business Management
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Author : P. Mary Jeyanthi
language : en
Publisher: Springer Nature
Release Date : 2022-01-01
Decision Intelligence Analytics And The Implementation Of Strategic Business Management written by P. Mary Jeyanthi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Technology & Engineering categories.
This book presents a framework for developing an analytics strategy that includes a range of activities, from problem definition and data collection to data warehousing, analysis, and decision making. The authors examine best practices in team analytics strategies such as player evaluation, game strategy, and training and performance. They also explore the way in which organizations can use analytics to drive additional revenue and operate more efficiently. The authors provide keys to building and organizing a decision intelligence analytics that delivers insights into all parts of an organization. The book examines the criteria and tools for evaluating and selecting decision intelligence analytics technologies and the applicability of strategies for fostering a culture that prioritizes data-driven decision making. Each chapter is carefully segmented to enable the reader to gain knowledge in business intelligence, decision making and artificial intelligence in a strategic management context.
Future Directions Of Strategic Communication
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Author : Howard Nothhaft
language : en
Publisher: Routledge
Release Date : 2020-05-21
Future Directions Of Strategic Communication written by Howard Nothhaft and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-21 with Social Science categories.
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
An Introduction To Communication And Artificial Intelligence
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Author : David J. Gunkel
language : en
Publisher: Polity
Release Date : 2020-01-07
An Introduction To Communication And Artificial Intelligence written by David J. Gunkel and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Social Science categories.
Communication and artificial intelligence (AI) are closely related. It is communication – particularly interpersonal conversational interaction – that provides AI with its defining test case and experimental evidence. Likewise, recent developments in AI introduce new challenges and opportunities for communication studies. Technologies such as machine translation of human languages, spoken dialogue systems like Siri, algorithms capable of producing publishable journalistic content, and social robots are all designed to communicate with users in a human-like way. This timely and original textbook provides educators and students with a much-needed resource, connecting the dots between the science of AI and the discipline of communication studies. Clearly outlining the topic's scope, content and future, the text introduces key issues and debates, highlighting the importance and relevance of AI to communication studies. In lively and accessible prose, David Gunkel provides a new generation with the information, knowledge, and skills necessary to working and living in a world where social interaction is no longer restricted to humans. The first work of its kind, An Introduction to Communication and Artificial Intelligence is the go-to textbook for students and scholars getting to grips with this crucial interdisciplinary topic.