The Rise Of Hedgefox Brands
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The Rise Of Hedgefox Brands
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Author : Aj Fernandez
language : en
Publisher:
Release Date : 2020-11-11
The Rise Of Hedgefox Brands written by Aj Fernandez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-11 with categories.
Is your brand a hedgehog? Is it a fox? It could be a combination of both: a hedgefox. In the Rise of Hedgefox Brands, you will learn how our current neuroscience knowledge allows us to combine the strength of specialist brand strategists (hedgehogs) with the innovative approaches created by brand generalists (foxes). This fusion is excellent during moments of abundance, but it is incredibly powerful in challenging times. It maximizes brand strength to help companies survive and even thrive in difficult periods. The Rise of Hedgefox Brands dives into brain science applied to brands in a practical and straightforward way. It dissects a brand key components (simplicity, trust, and attraction) to create a path for developing more fitting brand extensions. After reading it, you will have a greater awareness of why we buy brands and how this understanding may help your company connect more effectively to your customers.
Managerial And Organizational Cognition
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Author : Colin Eden
language : en
Publisher: SAGE
Release Date : 1998-03-19
Managerial And Organizational Cognition written by Colin Eden and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-03-19 with Business & Economics categories.
Interest in the field of managerial and organizational cognition has been intense over the last few years. This book explores and provides an in-depth overview of the latest developments in the area and presents answers to the questions accompanying its growth: Is the field distinctive? How does it extend our understanding of managerial processes? From different disciplinary perspectives and empirical settings, the contributors study patterns of managerial cognition. In particular, the longitudinal approach reflected in the volume contributes to its impact as a grounded, practice-based analysis of cognition in organizations.
History Of The Catholic Church
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Author : James Hitchcock
language : en
Publisher: Ignatius Press
Release Date : 2012-01-01
History Of The Catholic Church written by James Hitchcock and has been published by Ignatius Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Religion categories.
A comprehensive history of the Catholic Church from its beginnings in Jesus' ministry to its current status in an increasingly secular world.
Time To Lead
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Author : Jan-Benedict Steenkamp
language : en
Publisher: Greenleaf Book Group
Release Date : 2020-09-15
Time To Lead written by Jan-Benedict Steenkamp and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-15 with Business & Economics categories.
Where is leadership when we need it? What can today’s corporate, non-profit, military, and public-service leaders learn from daring decisions that changed history? In Time to Lead, Jan-Benedict Steenkamp presents a fresh examination of history-making leaders by holding a magnifying glass up to a life-changing dilemma each of them faced. What we learn is how powerful the personalities of leaders and their decision-making processes can be in determining the course of human events—and the fates of millions of people. Steenkamp explains how these great men and women arrived at the solutions to the problems they confronted by virtue of their character traits and whether they were foxes or hedgehogs—as in the ancient parable—or, as he further categorizes, eagles or ostriches. Sixteen carefully curated case studies hold powerful lessons that today’s leaders can apply in their own professional lives. Readers will recognize Roosevelt, Washington, Mandela, Thatcher, Alexander the Great, and MLK, but other lesser-known leaders, such as Themistocles, Clovis, Peter, Fisher, and Nightingale provide equally valuable insights into how individuals make decisions based upon one of seven leadership styles (adaptive, persuasive, directive, disruptive, authentic, servant, and charismatic) and four personality classifications (hedgehog, fox, eagle, or ostrich). Steenkamp’s assessment tools provide seasoned and aspiring leaders alike with the means to not only determine their own individual styles, but how to step up when they inevitably come face-to-face with their own moments of truth. Chapter takeaways, leadership principles, and open-ended, reflective questions will confer encouragement, enrichment, and empowerment on readers when they realize they can utilize the same tactics as these leaders in their own lives. Time to Lead is about great men and women, their actions in leadership that have withstood the test of time, what we can learn from them—and the lessons that are relevant for us here and now.
The Muselmann At The Water Cooler
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Author : Eli Pfefferkorn
language : en
Publisher:
Release Date : 2011
The Muselmann At The Water Cooler written by Eli Pfefferkorn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with BIOGRAPHY & AUTOBIOGRAPHY categories.
Winner of the 2012 Helen and Stan Vine Canadian Jewish Book Award in Holocaust Literature. A survivor of concentration camps and the Death March, Eli Pfefferkorn looks back on his Holocaust and post-Holocaust experiences to compare patterns of human behavior in extremis with those of ordinary life. What he finds is that the concentration camp Muselmann, who has lost his hunger for life and is thus shunned by his fellow inmates on the soup line, bears an eerie resemblance to an office employee who has fallen from grace and whose coworkers avoid spending time with him at the water cooler. Though the circumstances are unfathomably far apart, the human response to their situations is triggered by self-preservation rather than by calculated evil. By juxtaposing these two separate worlds, Pfefferkorn demonstrates that ultimately the human condition has not changed significantly since Cain slew Abel and the Athenians sentenced Socrates.
Five Nights At Freddy S The Silver Eyes
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Author : Scott Cawthon
language : en
Publisher: Scholastic UK
Release Date : 2017-03-06
Five Nights At Freddy S The Silver Eyes written by Scott Cawthon and has been published by Scholastic UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-06 with Juvenile Fiction categories.
Ten years after the horrific murders at Freddy Fazbear's Pizza that ripped their town apart, Charlie, whose father owned the restaurant, and her childhood friends reunite on the anniversary of the tragedy and find themselves at the old pizza place which had been locked up and abandoned for years. After they discover a way inside, they realize that things are not as they used to be. The four adult-sized animatronic mascots that once entertained patrons have changed. They now have a dark secret . . . and a murderous agenda. *Not suitable for younger readers*
A History Of The French In London
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Author : Debra Kelly
language : en
Publisher:
Release Date : 2013
A History Of The French In London written by Debra Kelly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with History categories.
This book examines, for the first time, the history of the social, cultural, political and economic presence of the French in London, and explores the multiple ways in which this presence has contributed to the life of the city. The capital has often provided a place of refuge, from the Huguenots in the 17th century, through the period of the French Revolution, to various exile communities during the 19th century, and on to the Free French in the Second World War.It also considers the generation of French citizens who settled in post-war London, and goes on to provide insights into the contemporary French presence by assessing the motives and lives of French people seeking new opportunities in the late 20th and early 21st centuries. It analyses the impact that the French have had historically, and continue to have, on London life in the arts, gastronomy, business, industry and education, manifest in diverse places and institutions from the religious to the political via the educational, to the commercial and creative industries.
The Hedgehog And The Fox
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Author : Isaiah Berlin
language : en
Publisher: Princeton University Press
Release Date : 2013-06-02
The Hedgehog And The Fox written by Isaiah Berlin and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-02 with Philosophy categories.
"The fox knows many things, but the hedgehog knows one big thing." This ancient Greek aphorism, preserved in a fragment from the poet Archilochus, describes the central thesis of Isaiah Berlin's masterly essay on Leo Tolstoy and the philosophy of history, the subject of the epilogue to War and Peace. Although there have been many interpretations of the adage, Berlin uses it to mark a fundamental distinction between human beings who are fascinated by the infinite variety of things and those who relate everything to a central, all-embracing system. Applied to Tolstoy, the saying illuminates a paradox that helps explain his philosophy of history: Tolstoy was a fox, but believed in being a hedgehog. One of Berlin's most celebrated works, this extraordinary essay offers profound insights about Tolstoy, historical understanding, and human psychology. This new edition features a revised text that supplants all previous versions, English translations of the many passages in foreign languages, a new foreword in which Berlin biographer Michael Ignatieff explains the enduring appeal of Berlin's essay, and a new appendix that provides rich context, including excerpts from reviews and Berlin's letters, as well as a startling new interpretation of Archilochus's epigram.
Global Brand Strategy
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Author : Jan-Benedict Steenkamp
language : en
Publisher: Springer
Release Date : 2017-01-03
Global Brand Strategy written by Jan-Benedict Steenkamp and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
The Materiality Of Interaction
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Author : Mikael Wiberg
language : en
Publisher: MIT Press
Release Date : 2018-02-16
The Materiality Of Interaction written by Mikael Wiberg and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-16 with Design categories.
A new approach to interaction design that moves beyond representation and metaphor to focus on the material manifestations of interaction. Smart watches, smart cars, the Internet of things, 3D printing: all signal a trend toward combining digital and analog materials in design. Interaction with these new hybrid forms is increasingly mediated through physical materials, and therefore interaction design is increasingly a material concern. In this book, Mikael Wiberg describes the shift in interaction design toward material interactions. He argues that the “material turn” in human-computer interaction has moved beyond a representation-driven paradigm, and he proposes “material-centered interaction design” as a new approach to interaction design and its materials. He calls for interaction design to abandon its narrow focus on what the computer can do and embrace a broader view of interaction design as a practice of imagining and designing interaction through material manifestations. A material-centered approach to interaction design enables a fundamental design method for working across digital, physical, and even immaterial materials in interaction design projects. Wiberg looks at the history of material configurations in computing and traces the shift from metaphors in the design of graphical user interfaces to materiality in tangible user interfaces. He examines interaction through a material lens; suggests a new method and foundation for interaction design that accepts the digital as a design material and focuses on interaction itself as the form being designed; considers design across substrates; introduces the idea of “interactive compositions”; and argues that the focus on materiality transcends any distinction between the physical and digital.