The Rise Of The Chinese Consumer Revisited
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The Rise Of The Chinese Consumer Revisited
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Author : Jonathan Garner
language : en
Publisher:
Release Date : 2006
The Rise Of The Chinese Consumer Revisited written by Jonathan Garner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Consumers categories.
The Rise Of The Chinese Consumer
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Author : Garner Jonathan
language : en
Publisher:
Release Date :
The Rise Of The Chinese Consumer written by Garner Jonathan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Rise Of The Consumer In Modern China
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Author : Wang Ning
language : en
Publisher: Paths International Ltd
Release Date : 2012-12-01
Rise Of The Consumer In Modern China written by Wang Ning and has been published by Paths International Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-01 with Business & Economics categories.
A unique and far-reaching study of China's contemporary social changes from the perspectives of consumption and consumerism.China has undergone profound social changes, with far-reaching consequences on all walks of life since reform began thirty years ago. To fully understand China's transformation, the landscape must be surveyed from the perspective of consumption, where you can find many intrinsic links between seemingly unrelated aspects of social reform.The Rise of the Consumer in Modern China is the result of a seven-year research campaign conducted by leading Chinese academic Wang Ning. Detailed and comprehensive, it cites numerous policy documents and source material generated from interviews, alongside data, expert commentary and conclusions. The transformation from asceticism to consumerism is a vital factor when considering China's economic and social reforms. Authoritative and richly detailed, this important new book offers a revealing and unique insight into a key aspect of China's opening up.During the most recent thirty years not only have there been revolutionary changes in consumer behavior, furthermore the role of consumption in driving the evolution of society has become un-ignorable. It is vital to study and analyze the changes in Chinese consumption before and after China's opening-up from a sociological perspective. This key book explores the Chinese urban consumption system and the evolution of the ideological concept of consumption by examining a huge number of governmental documents and records.
The Rise Of The Chinese Consumer
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Author : Jonathan Garner
language : en
Publisher:
Release Date : 2005
The Rise Of The Chinese Consumer written by Jonathan Garner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Consumers categories.
What Chinese Want
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Author : Tom Doctoroff
language : en
Publisher: Macmillan
Release Date : 2012-05-22
What Chinese Want written by Tom Doctoroff and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with Business & Economics categories.
What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - Why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - The long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a fascinating people whose lives are becoming ever more entwined with our own.
The Chinese Chameleon Revisited
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Author : Zheng Yangwen 鄭揚文
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2014-09-01
The Chinese Chameleon Revisited written by Zheng Yangwen 鄭揚文 and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-01 with History categories.
By examining how the Middle Kingdom has been portrayed by foreigners and the Chinese themselves, this volume advances a new perspective in our reading and interpretation of the Chinese past by placing these “producers” and “presenters” of China in the spotlight. The chapters probe how these figures produced or presented the country, cross-examining their backgrounds and circumstances. Their gaze upon the Middle Kingdom was dictated by religious and political conviction, but also particularly by the consumers of that gaze. Like invisible hands, “producers” and “consumers” of China continue to constrain representations of the country, looming larger than the literary, artistic or journalistic works they produce. This volume also addresses scholars of Europe and America who have overlooked what Western writers on China reveal about their own contexts – which is indeed often more than they reveal about their ostensible subject. As such, the Middle Kingdom serves as a convenient mirror to reflect European and American anxieties and ambitions.
China Made
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Author : Karl Gerth
language : en
Publisher: BRILL
Release Date : 2020-05-11
China Made written by Karl Gerth and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-11 with History categories.
"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
China S Consumer Revolution
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Author : Yanrui Wu
language : en
Publisher: Edward Elgar Publishing
Release Date : 1999
China S Consumer Revolution written by Yanrui Wu and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Consumer behavior categories.
This is an examination of the general pattern of China's household demand for a variety of consumer goods such as food, durables, housing and health care. It also investigates the impact of economic and social factors on household consumption.
Revisiting Consumer Animosity Of Chinese Consumers
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Author : Garick Kea
language : en
Publisher:
Release Date : 2008
Revisiting Consumer Animosity Of Chinese Consumers written by Garick Kea and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.
Special Issue
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Author : Cheng Lu Wang
language : en
Publisher:
Release Date : 2008
Special Issue written by Cheng Lu Wang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.