The Robert Collier Copywriting Course
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The Robert Collier Copywriting Course
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Author : Robert C. Worstell
language : en
Publisher: Masters of Copywriting
Release Date : 2020-05-25
The Robert Collier Copywriting Course written by Robert C. Worstell and has been published by Masters of Copywriting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-25 with categories.
WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom... People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of a Seer or a Prophet, they will buy your forecasting service. It all comes back to the point we made in the beginning--"What do they want?" What is the bait that will attract your fish and make them bite? Find that--and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish. Distilled from the famous Robert Collier Letter Writing Book, these 10 simple lessons and their precise examples can enable any student of copywriting and marketing to learn classic skills for themsleve. The Masters of Marketing series was created to ensure that the core classics never go out of print again. Because a study of top-flight copywriters found they all studied the same set of classic books before their own rocket to success took off. Each of these books were also found to be simple, direct, and easily converted to online courses for in-depth study. So that's the following step. For now, enjoy this Robert Collier classic as he teaches you the key principles that made him his own success. The ones he found by studying and distilling his own most successful letters... Get Your Copy Now.
Robert Collier Copywriting Course Masters Of Marketing Secrets
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Author : Robert Collier
language : en
Publisher: Lulu.com
Release Date : 2014-04-13
Robert Collier Copywriting Course Masters Of Marketing Secrets written by Robert Collier and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-13 with categories.
WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches where the reader sits and decides its fate, it may find itself in a wastebasket, while something lacking any polish, picks up the bacon and walks home with it. Why? People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of Prophet, they will buy your forecasting. It all comes back to the point we made in the beginning-""What do they want?"" What is the bait that will attract your fish and make them bite? Find that-and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish. Get your copy today and learn the Masters of Marketing Secrets!
The Robert Collier Copywriting Course
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Author : Robert Collier
language : en
Publisher: Independently Published
Release Date : 2020-05-29
The Robert Collier Copywriting Course written by Robert Collier and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-29 with categories.
WHAT is there about some letters that makes them so much moreeffective than others? A letter may have perfect diction, a finished style; it maybristle with attention-getters and interest-arousers; it mayfollow every known rule; yet when it reaches the Hall of Judgmentwhere the reader sits and decides its fate, it may find itselfcast into the hell of wastebasket-dom... People will give, when you have stirred their emotions.People will invest, when you have aroused their cupidity. Andpeople want to know the future, so if you can persuade them thatyou are any sort of a Seer or a Prophet, they will buy yourforecasting service. It all comes back to the point we made in the beginning-"Whatdo they want?" What is the bait that will attract your fishand make them bite? Find that-and you will be as successful inbringing back orders as any angler can be with a properly baitedhook in bringing in the fish. Get Your Copy Today and learn the Masters of MarketingSecrets!
The Robert Collier Letter Book
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Author : Robert Collier
language : en
Publisher: Good Press
Release Date : 2023-12-20
The Robert Collier Letter Book written by Robert Collier and has been published by Good Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-20 with Self-Help categories.
The Robert Collier Letter Book shows the best solutions for copywriting and sales letters, explaining techniques, methods and the theory of letter writing which prove to be transferable to completely different times. The author presents plentiful examples of promotional letter writing from a bygone era which show the principles underlying the actual writing. Collier also discusses the interplay between marketing and business strategy, including accounting and product development. His samples provide highly relevant guidance for marketers.
The Robert Collier Letter Book
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Author : Robert Collier
language : en
Publisher:
Release Date : 2021-03-04
The Robert Collier Letter Book written by Robert Collier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-04 with categories.
Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
The Letter Book
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Author : Robert Collier
language : en
Publisher: e-artnow
Release Date : 2022-01-04
The Letter Book written by Robert Collier and has been published by e-artnow this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with Self-Help categories.
The Robert Collier Letter Book shows the best solutions for copywriting and sales letters, explaining techniques, methods and the theory of letter writing which prove to be transferable to completely different times. The author presents plentiful examples of promotional letter writing from a bygone era which show the principles underlying the actual writing. Collier also discusses the interplay between marketing and business strategy, including accounting and product development. His samples provide highly relevant guidance for marketers.
The Robert Collier Letter Book
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Author : Robert Collier
language : en
Publisher:
Release Date : 1941
The Robert Collier Letter Book written by Robert Collier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1941 with Advertising categories.
Robert Collier Premium Collection
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Author : Robert Collier
language : en
Publisher: e-artnow
Release Date : 2022-01-04
Robert Collier Premium Collection written by Robert Collier and has been published by e-artnow this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with Self-Help categories.
Robert Collier was an author of self-improvement and New Thought metaphysical books. Collier wrote about the practical psychology of abundance, desire, faith, visualization, confident action, and personal development. Contents: "The Secret of the Ages" is an insightful book which deals with the power of the subconscious mind, asserting deep revelation regarding the power of thoughts, the mind, and universal supply. It addresses the spiritual, mental and financial areas of life, pointing the importance of the right mental attitude in present and future success. "Riches Within Your Reach" presents the compilation of four Collier's works, assembled with the goal of explaining the importance of mental visualization in accomplishing prosperity and success. Collier's concepts are consistent to what most books on achievement subscribe to such as power of thoughts, law of attraction and compensation. What sets him apart from the others is the level of detail, intellectual depth and spiritual directness. The works assembled in Riches Within Your Reach are, God in You," The Magic Word," "The Secret Power," and "The Law of the Higher Potential." "The Robert Collier Letter Book" deals with copywriting and sales letters, explaining techniques, methods and the theory of letter writing which prove to be transferable to completely different times. The author presents plentiful examples of promotional letter writing from a bygone era which show the principles underlying the actual writing. Collier also discusses the interplay between marketing and business strategy, including accounting and product development. His samples provide highly relevant guidance for marketers.
How To Write A Good Advertisement
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Author : Victor O. Schwab
language : en
Publisher: Ravenio Books
Release Date : 2015-10-28
How To Write A Good Advertisement written by Victor O. Schwab and has been published by Ravenio Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Business & Economics categories.
This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab
The Robert Collier Letter Book
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Author :
language : en
Publisher:
Release Date : 2003
The Robert Collier Letter Book written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.