The Role Of Personality In Influencing Consumer Choices In The Sustainable Fashion Industry
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The Role Of Personality In Influencing Consumer Choices In The Sustainable Fashion Industry
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2024-04-09
The Role Of Personality In Influencing Consumer Choices In The Sustainable Fashion Industry written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
Seminar paper from the year 2022 in the subject Business economics - Customer Relationship Management, CRM, grade: A, Robert Gordon University Aberdeen (Business Management), course: Consumer Psychology, language: English, abstract: The demand for sustainable fashion has increased due to the fashion industry's negative impact on the environment and society. Sustainable fashion consumption involves conscious consumer choices and is influenced by personal values, beliefs, and attitudes. Personality traits are also known to influence consumer behavior and decision-making. This study aims to investigate the impact of personality traits on sustainable fashion consumption. The study seeks to identify the personality traits that are most relevant to sustainable fashion consumption and to explore how these traits influence consumer choices in the sustainable fashion industry. The conceptual framework suggests that personality traits, experiential consumption, and brand loyalty are essential factors in sustainable fashion consumption and should be considered in marketing strategies and consumer behavior research. The Five Factor Model (FFM) theory and the Theory of Planned Behavior (TPB) are used to explain the impact of personality traits on consumer choices in the context of sustainable fashion consumption. The study will make a significant contribution to the literature on sustainable fashion consumption and consumer behavior by providing insights into the role of personality traits in sustainable fashion consumption and practical implications for sustainable fashion brands and their marketing strategies.
The Un Sustainable Development Goals For The Textile And Fashion Industry
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Author : Miguel Angel Gardetti
language : en
Publisher: Springer
Release Date : 2019-06-24
The Un Sustainable Development Goals For The Textile And Fashion Industry written by Miguel Angel Gardetti and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-24 with Science categories.
This book highlights the Sustainable Development Goals (SDGs) as part of the 2030 Agenda for Sustainable Development. These universally agreed-upon aspirational goals for people, the planet, prosperity, and peace will not be achieved without all global and local actors – governments, the private sector, and civil society – playing their part. The SDGs offer a unique opportunity to align existing sustainability initiatives through a common framework and accelerate the industry’s efforts to address important challenges in the global textile value chain. Future sourcing models will largely be redefined by how this sector addresses the underlying themes as sourcing countries prioritize the goals and integrate them into their national plans. Stimulating discussion and exploring the many different ways in which the textile and clothing industry can implement the UN SDGs, this informative book provides readers with a comprehensive understanding of the topic, and presents various approaches, including reflexive, empirical, hands-on or applied theoretical.
Consumer Behaviour And Sustainable Fashion Consumption
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Author : Subramanian Senthilkannan Muthu
language : en
Publisher: Springer
Release Date : 2018-06-21
Consumer Behaviour And Sustainable Fashion Consumption written by Subramanian Senthilkannan Muthu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-21 with Technology & Engineering categories.
This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future
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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2023-09-18
Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-18 with Business & Economics categories.
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
Exploring The Role Of Personality In Consumer Adoption Of Sustainable Apparel Product Service Retail Sapsr Models
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Author : Chunmin Lang
language : en
Publisher:
Release Date : 2015
Exploring The Role Of Personality In Consumer Adoption Of Sustainable Apparel Product Service Retail Sapsr Models written by Chunmin Lang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Fashion Marketing
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Author : Caroline Le Bon
language : en
Publisher:
Release Date : 2014-10-10
Fashion Marketing written by Caroline Le Bon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-10 with Business & Economics categories.
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products' success while communicating and managing customers' image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers' best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
Consumer Behavior In The Internet Era
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Author : Gong Sun
language : en
Publisher: Frontiers Media SA
Release Date : 2022-11-28
Consumer Behavior In The Internet Era written by Gong Sun and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Science categories.
Novel Sustainable Alternative Approaches For The Textiles And Fashion Industry
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Author : Subramanian Senthilkannan Muthu
language : en
Publisher: Springer Nature
Release Date : 2023-09-26
Novel Sustainable Alternative Approaches For The Textiles And Fashion Industry written by Subramanian Senthilkannan Muthu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-26 with Science categories.
Environmental impacts created by the textiles and fashion sector are well known and acknowledged by various stakeholders involved in the entire supply chain. The entire lifecycle of textile products creates various impacts to the environment and hence any attempts to alleviate the impacts are highly welcomed. The whole sector is keen to investigate novel sustainable alternatives in terms of raw materials, processes, approaches to make the entire textiles and fashion sector more sustainable. This broad title of novel sustainable alternatives can be split into three subtopics: novel raw material alternatives, novel process alternative and novel alternative approaches. This volume is dedicated to deal with the novel sustainable alternative approaches for the textiles and fashion industry.
Brand Attachment
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Author : C. Whan Park
language : en
Publisher: Now Publishers Inc
Release Date : 2008
Brand Attachment written by C. Whan Park and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.
Fashion Marketing
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Author : Dr. Sukhvir Singh
language : en
Publisher: LWRN Studio
Release Date : 2023-06-29
Fashion Marketing written by Dr. Sukhvir Singh and has been published by LWRN Studio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-29 with Young Adult Nonfiction categories.
Fashion marketing is an exhilarating and dynamic field that intertwines the realms of creativity, business acumen, and consumer behavior. It is a discipline that continually evolves, reflecting the ever-changing nature of the fashion industry and the shifting preferences of consumers. The convergence of fashion and marketing has given rise to a fascinating landscape where branding, advertising, retail strategies, and consumer engagement intersect to create captivating experiences and drive business success. This preface serves as an introduction to the world of fashion marketing, shedding light on its multifaceted nature and exploring its significance in the context of the contemporary fashion industry. It aims to provide an insightful glimpse into the realm where style, innovation, and commerce coexist, shaping trends, influencing consumer choices, and fueling the growth of fashion brands around the globe. Fashion marketing encompasses a diverse range of activities, all with the common goal of establishing and maintaining a strong brand presence and effectively communicating with the target audience. From strategic market research and brand positioning to advertising campaigns, social media engagement, visual merchandising, and retail experiences, each facet of fashion marketing plays a vital role in creating desirability, driving sales, and fostering brand loyalty. Throughout this exploration, we will delve into various key aspects of fashion marketing. We will uncover the art and science of identifying consumer insights, understanding their desires, and predicting their preferences. We will examine how fashion brands strategically position themselves in the market, crafting unique brand identities and narratives that resonate with their target customers. Moreover, we will delve into the pivotal role of digital platforms, e-commerce, and social media in shaping the modern fashion marketing landscape, enabling brands to connect with global audiences in realtime and fostering new paradigms of engagement. In addition, we will explore the impact of sustainability and ethical considerations on fashion marketing, as the industry increasingly embraces responsible practices and consumers demand transparency and conscious choices. We will reflect on the role of influencers, collaborations, and experiential marketing in capturing the attention and 4 loyalty of fashion-conscious consumers. Furthermore, we will delve into the intricacies of fashion retailing, analyzing the strategies employed by brands to create immersive physical and online shopping experiences that captivate and delight customers. As you embark on this journey into the realm of fashion marketing, I invite you to delve deeper into the intricate tapestry that connects fashion, marketing, and consumer culture. Through this exploration, we will unravel the strategies, trends, and innovations that shape the fashion industry and gain a comprehensive understanding of the forces that drive success in this dynamic and captivating field. Whether you are a student, professional, or fashion enthusiast, this exploration of fashion marketing will provide you with valuable insights, inspire your creativity, and offer a broader perspective on the intersection of fashion and business. It is my hope that this preface serves as a gateway to a world where creativity, innovation, and strategic thinking converge to shape the future of fashion marketing. Enjoy the journey ahead!