The Routledge Handbook Of Service Research Insights And Ideas
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The Routledge Handbook Of Service Research Insights And Ideas
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Author : Eileen Bridges
language : en
Publisher: Routledge
Release Date : 2020
The Routledge Handbook Of Service Research Insights And Ideas written by Eileen Bridges and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.
"The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world's leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research"--
The Routledge Handbook Of Service Research Insights And Ideas
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Author : Eileen Bridges
language : en
Publisher: Routledge
Release Date : 2020-04-02
The Routledge Handbook Of Service Research Insights And Ideas written by Eileen Bridges and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-02 with Business & Economics categories.
The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.
The Palgrave Handbook Of Service Management
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Author : Bo Edvardsson
language : en
Publisher: Springer Nature
Release Date : 2022-05-24
The Palgrave Handbook Of Service Management written by Bo Edvardsson and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-24 with Business & Economics categories.
This handbook provides an innovative, thorough overview of service management. It draws together an impressive, international group of leading scholars who offer a truly global perspective, exploring current literature and laying out guidance for future research. Beginning with defining service as a perspective on value creation, and service management as “a set of organizational competencies for enabling and realizing value creation through service,” it then moves on to follow the evolution of service research. From there, the book is structured into six main themes: perspectives on service management; service strategy; service leadership and transition; service design and innovation; service interaction; quality and operations; and service management and technology. This book is valuable reading for academics, lecturers, and students studying service management, operations management, and service research.
Elgar Encyclopedia Of Services
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Author : Faïz Gallouj
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-01-17
Elgar Encyclopedia Of Services written by Faïz Gallouj and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-17 with Business & Economics categories.
The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.
Handbook Of Digital Twins
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Author : Zhihan Lyu
language : en
Publisher: CRC Press
Release Date : 2024-05-29
Handbook Of Digital Twins written by Zhihan Lyu and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-29 with Computers categories.
Over the last two decades, Digital Twins (DTs) have become the intelligent representation of future development in industrial production and daily life. Consisting of over 50 chapters by more than 100 contributors, this comprehensive handbook explains the concept, architecture, design specification and application scenarios of DTs. As a virtual model of a process, product or service to pair the virtual and physical worlds, DTs allow data analysis and system monitoring by using simulations. The fast-growing technology has been widely studied and developed in recent years. Featured with centralization, integrity and dynamics, it is cost-effective to drive innovation and performance. Many fields saw the adaptation and implementation across industrial production, healthcare, smart city, transportation and logistics. World-famous enterprises such as Siemens, Tesla, ANSYS and General Electric have built smart factories and pioneered digital production, heading towards Industry 4.0. This book aims to provide an in-depth understanding and reference of DTs to technical personnel in the field, students and scholars of related majors, and general readers interested in intelligent industrial manufacturing.
Contemporary Approaches Studying Customer Experience In Tourism Research
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Author : Dhouha Jaziri
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-08-08
Contemporary Approaches Studying Customer Experience In Tourism Research written by Dhouha Jaziri and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-08 with Business & Economics categories.
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
Handbook Of Research On Digital Innovation And Networking In Post Covid 19 Organizations
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Author : Pego, Ana
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Digital Innovation And Networking In Post Covid 19 Organizations written by Pego, Ana and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Computers categories.
Businesses have had to face many challenges due to the COVID-19 pandemic; to survive in the changing landscape, they had to adapt quickly and implement new tactics and best practices to stay competitive. Networking is one of the many areas that looks vastly different in a post-pandemic world and companies must understand this change or risk falling behind. Further study is required to uncover the various difficulties and potential future directions of networking and innovation within the business landscape. The Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations provides a thorough overview of the ways in which organizations have had to change and adapt to the new business environments and considers how networking looks different in a post-COVID-19 world. Covering key topics such as organizational structures, consumer behavior, teleworking, and collaborations, this major reference work is ideal for managers, business owners, industry professionals, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.
The Routledge Companion To Technology Management
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Author : Tugrul Daim
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-31
The Routledge Companion To Technology Management written by Tugrul Daim and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-31 with Business & Economics categories.
Bringing together an international range of expertise, this comprehensive Companion to Technology Management is designed to facilitate the development of management frameworks adaptable for a wide range of organizations, as well as an overview of the development and integration of technology in advanced and emerging economies. Research-based and drawing on a range of practical tools and international cases, it covers the diverse spectrum of the challenges of technology management and how to approach them: I Fundamentals of Technology Management provides an overview of the fundamental aspects of technology management. II Technology Planning focusses on technology-driven organizations, government labs and universities. III Technology Evaluation includes evaluation and assessment, adoption and forecasting through management tools. IV Technology Development and Transfer includes integration, marketing and intellectual property management. V Managing Technological Innovations addresses policy, open innovation and technology entrepreneurship. VI Society and Technology Management focusses on social issues which impact technology and its management. VII New Technologies and Emerging Regions includes blockchain, biotechnologies and smart cities. This Companion is an essential comprehensive source of new and emerging approaches for researchers and advanced students in engineering and technology management, as well as professionals seeking an authoritative global reference source.
Essential B2b Marketing Strategies
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Author : Naushaba Chowdhury
language : en
Publisher: Springer Nature
Release Date : 2025-06-19
Essential B2b Marketing Strategies written by Naushaba Chowdhury and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-19 with Business & Economics categories.
This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing – the evolution, theories, concepts, and the external environment – that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment. Covering key topics such as the customer journey, branding, value co-creation and servitization, and with a wide range of case studies, this is an essential text for students at both undergraduate and post-graduate level.
The Routledge Companion To Marketing And Society
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Author : Krzysztof Kubacki
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-25
The Routledge Companion To Marketing And Society written by Krzysztof Kubacki and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-25 with Business & Economics categories.
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.