The Saas Email Marketing Playbook
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The Saas Email Marketing Playbook
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Author : Étienne Garbugli
language : en
Publisher: Étienne Garbugli
Release Date : 2020-04-23
The Saas Email Marketing Playbook written by Étienne Garbugli and has been published by Étienne Garbugli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-23 with Business & Economics categories.
“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel - - No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go? Email marketing is one of the highest leverage activities in a SaaS business. It can help: • increase onboarding and trial conversions; • reduce churn; and • grow monthly recurring revenue (MRR). By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That’s the beauty of automation. It’s also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in: • product onboarding completion; • engagement; • sales; and • upgrades to annual subscriptions. We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than: • Investing in more ads; • Building new features hoping they’ll drive engagement; • Redesigning at the cost of trial and error. You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line. The SaaS Email Marketing Playbook includes everything I would have loved to know about email before I got started at LANDR: • how and when to create new emails or In-App messages to influence your users’ behaviors and purchase decisions; • how to double, triple, or quadruple the performance of every single email you send; • how to stand out in an increasingly more crowded inbox; and • how to create processes and structure to systematically grow the performance of an email marketing program. The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others. You don’t need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email. The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program. - - The SaaS Email Marketing Playbook was written for businesses with clear signs of Product-Market Fit, that are: • selling to consumers or businesses; • charging monthly or yearly subscription fees; • generating more than $2k MRR; and • adding at least 200 email signups per week.
Lean B2b
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Author : Étienne Garbugli
language : en
Publisher: Étienne Garbugli
Release Date : 2022-03-22
Lean B2b written by Étienne Garbugli and has been published by Étienne Garbugli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-22 with Business & Economics categories.
Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.
Product Led Growth
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Author : Bush Wes
language : en
Publisher:
Release Date : 2019-05
Product Led Growth written by Bush Wes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05 with Business & Economics categories.
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
The Marketing Playbook
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Author : John Zagula
language : en
Publisher: Penguin
Release Date : 2004-10-21
The Marketing Playbook written by John Zagula and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-21 with Business & Economics categories.
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages. Now they’re sharing their best ideas and methods in an easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company. The Marketing Playbook explains the five basic strategies for a competitive market—The Drag Race Play, The Best of Both Play, The High-Low Play, The Platform Play, and The Stealth Play. It illustrates how each one works, how to pick the best one for a given situation, and then how to implement it effectively in the real world. Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.
Le Guide De L Email Marketing Saas
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Author : Garbugli
language : fr
Publisher: Étienne Garbugli
Release Date : 2021-06-04
Le Guide De L Email Marketing Saas written by Garbugli and has been published by Étienne Garbugli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-04 with Business & Economics categories.
« Une excellente ressource sans aucun artifice où vous êtes sûr de trouver des conseils et des approches utiles, que vous soyez un pro du marketing par courriel ou que vous débutiez. » – Andrus Purde, fondateur et PDG, Outfunnel - - Quelle que soit la qualité de votre produit, il est très probable que 40 à 60 % des personnes qui utilisent votre produit pour la première fois n’y reviennent jamais. Cela signifie que vous risquez de perdre jusqu'à 60 % des inscriptions que vous avez durement acquises. Le courriel est l'une des activités les plus efficaces dans une entreprise SaaS. Il peut vous aider à : - Augmenter les conversions et le taux de complétion de l'onboarding ; - réduire le taux de désabonnement ; et - augmenter les revenus mensuels récurrents (MRR). En introduisant une seule campagne aujourd'hui, vous pourriez augmenter considérablement vos conversions et bénéficier de cette augmentation de manière prévisible et répétée, semaine après semaine. C'est la beauté de l'automatisation. C'est également de cette manière que nous avons créé chez LANDR un programme d'upsell qui générait jusqu'à 42 % des conversions d'abonnements hebdomadaires. Lorsque j'ai rejoint LANDR, nous n'envoyions que 3 courriels automatisés (et un seul d'entre eux était efficace). En nous concentrant sur l'envoi du bon courriel au bon utilisateur et au bon moment, les performances ont grimpé en flèche, avec une augmentation de : - la complétion de l'onboarding du produit ; - l'engagement ; - ventes ; et - les mises à niveau vers un abonnement annuel. Nous avons fait beaucoup d'erreurs en cours de route (notamment l'envoi de 85 000 courriels aux mauvais utilisateurs). Il a fallu beaucoup d'essais et d'erreurs, de longues heures et des recherches exhaustives sur l'Internet, mais les résultats étaient évidents. Le courriel était plus efficace pour générer des revenus que : - Investir dans l'achat de nouvelles publicités ; - Création de nouvelles fonctionnalités en espérant qu'elles suscitent l'engagement ; - Refaire le design au coût d'essais et d'erreurs. Vous pouvez apprendre le marketing par courriel SaaS comme nous l'avons fait (en travaillant dur), ou passer en tête de liste. Le Guide de l'Email Marketing SaaS contient tout ce que j'aurais aimé savoir sur le courriel avant de me lancer chez LANDR : - comment et quand créer de nouveaux courriels ou des messages In-App pour influencer les comportements et les décisions d'achat de vos utilisateurs ; - comment doubler, tripler ou quadrupler les performances de chaque courriel que vous envoyez ; - comment se démarquer dans une boîte de réception de plus en plus encombrée ; et - comment créer des processus et une structure pour accroître systématiquement les performances d'un programme de marketing par courriel. Le livre comprend également sept analyses immersives pour vous aider à mettre en œuvre vos séquences d'onboarding, d'upsell, de rétention, de recommandation et de réactivation, entre autres. Vous n'avez pas besoin d'être un maître de la rédaction (ou d'en avoir un dans votre équipe) pour envoyer des courriels efficaces. Le Guide de l'Email Marketing SaaS contient tout ce dont vous avez besoin pour planifier, élaborer et optimiser votre programme de marketing par courriel. Le Guide de l'Email Marketing SaaS a été conçu pour les entreprises présentant des signes clairs d'adéquation produit-marché : - vendant aux consommateurs ou aux entreprises ; - facturant des frais d'abonnement mensuels ou annuels ; - générant plus de $2k MRR ; et - ajoutant au moins 200 inscriptions courriel par semaine.
From Impossible To Inevitable
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Author : Aaron Ross
language : en
Publisher: John Wiley & Sons
Release Date : 2019-06-05
From Impossible To Inevitable written by Aaron Ross and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-05 with Business & Economics categories.
Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!
Chatgpt Prompt Engineering Mastery Playbook
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Author : Dwayne Anderson
language : en
Publisher: Estalontech
Release Date : 2023-05-08
Chatgpt Prompt Engineering Mastery Playbook written by Dwayne Anderson and has been published by Estalontech this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-08 with Business & Economics categories.
ChatGPT Prompt Engineering Mastery Playbook - 1000+ Prompts Dor Sales And Marketing " is a comprehensive guide to using prompts for sales and marketing purposes. The book covers a wide range of topics related to sales and marketing, such as mastering sales and marketing frameworks, maximizing conversion and engagement, boosting lead generation and sales, taking your marketing to the next level, building your brand, and aligning sales and marketing. In addition to these broad topics, the book includes specific prompts for analyzing business challenges, conducting market research for new leads, analyzing market trends, conducting keyword research for content marketing, collaborating with team members, creating email marketing campaigns, conducting business analysis, collaborating with influencers, creating customer service templates, analyzing customer behavior, and conducting A/B testing. The book's approach is unique in that it focuses on using prompts to help readers develop their own customized solutions to various sales and marketing challenges. By providing a wide range of prompts for different aspects of the sales and marketing process, the book empowers readers to create their own unique strategies tailored to their business needs. The prompts are designed to help readers think creatively and come up with innovative solutions to common sales and marketing problems. By using the prompts, readers can develop a deeper understanding of their customers, improve their marketing strategies, and ultimately increase their sales and revenue. Overall, the "ChatGPT Prompt Engineering Playbook Series" provides a comprehensive guide to using 1000 prompts for sales and marketing purposes , a good enhanced copy to the recent 1st book titled "500+Prompts for Productivity". By covering a wide range of topics and providing specific prompts for different aspects of the sales and marketing process, the book empowers readers to develop their own customized solutions to common business challenges. Whether you are a seasoned sales and marketing professional or just starting out, this book provides valuable insights and practical guidance for achieving success in the ever-changing world of sales and marketing.
Hacking Sales
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Author : Max Altschuler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-05-16
Hacking Sales written by Max Altschuler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-16 with Business & Economics categories.
Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
The Revenue Acceleration Playbook
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Author : Brent Keltner
language : en
Publisher:
Release Date : 2022
The Revenue Acceleration Playbook written by Brent Keltner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Electronic books categories.
Blueprints For A Saas Sales Organization
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Author : Jacco van der Kooij
language : en
Publisher:
Release Date : 2015
Blueprints For A Saas Sales Organization written by Jacco van der Kooij and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.