The Sage Handbook Of Public Opinion Research
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The Sage Handbook Of Public Opinion Research
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Author : Wolfgang Donsbach
language : en
Publisher: SAGE
Release Date : 2007-12-18
The Sage Handbook Of Public Opinion Research written by Wolfgang Donsbach and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-18 with Political Science categories.
′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
The Sage Handbook Of Political Communication
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Author : Holli A Semetko
language : en
Publisher: SAGE
Release Date : 2012-04-03
The Sage Handbook Of Political Communication written by Holli A Semetko and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-03 with Political Science categories.
This authoritative and comprehensive survey of political communication draws together a team of the world′s leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.
The Sage Handbook Of Survey Methodology
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Author : Christof Wolf
language : en
Publisher: SAGE
Release Date : 2016-03-24
The Sage Handbook Of Survey Methodology written by Christof Wolf and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-24 with Social Science categories.
Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.
The Sage Handbook Of Propaganda
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Author : Paul Baines
language : en
Publisher: SAGE
Release Date : 2019-11-25
The Sage Handbook Of Propaganda written by Paul Baines and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-25 with Business & Economics categories.
The SAGE Handbook of Propaganda unpacks the topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts.
Researching The Public Opinion Environment
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Author : Sherry Devereaux Ferguson
language : en
Publisher: SAGE Publications
Release Date : 2000-05-11
Researching The Public Opinion Environment written by Sherry Devereaux Ferguson and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05-11 with Language Arts & Disciplines categories.
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.
Public Opinion
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Author : Vincent Price
language : en
Publisher: SAGE
Release Date : 1992-06-16
Public Opinion written by Vincent Price and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-06-16 with Language Arts & Disciplines categories.
Summary: Juxtaposes the work of historians, philosophers, psychologists, political scientists and sociologists in an effort to ponder the knotty conceptual problems that continue to occupy the best minds in the field.--cf. Foreword.
The Sage Handbook Of Media Studies
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Author : John D. H. Downing
language : en
Publisher: SAGE Publications
Release Date : 2004-09-08
The Sage Handbook Of Media Studies written by John D. H. Downing and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-08 with Language Arts & Disciplines categories.
Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media. The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope. The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library.
Public Information Campaigns And Opinion Research
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Author : Hans-Dieter Klingemann
language : en
Publisher: SAGE
Release Date : 2001-11-28
Public Information Campaigns And Opinion Research written by Hans-Dieter Klingemann and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-11-28 with Language Arts & Disciplines categories.
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.
The Sage Handbook Of Electoral Behaviour
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Author : Kai Arzheimer
language : en
Publisher: SAGE
Release Date : 2016-09-15
The Sage Handbook Of Electoral Behaviour written by Kai Arzheimer and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-15 with Political Science categories.
The study of voting behaviour remains a vibrant sub-discipline of political science. The Handbook of Electoral Behaviour is an authoritative and wide ranging survey of this dynamic field, drawing together a team of the world′s leading scholars to provide a state-of-the-art review that sets the agenda for future study. Taking an interdisciplinary approach and focusing on a range of countries, the handbook is composed of eight parts. The first five cover the principal theoretical paradigms, establishing the state of the art in their conceptualisation and application, and followed by chapters on their specific challenges and innovative applications in contemporary voting studies. The remaining three parts explore elements of the voting process to understand their different effects on vote outcomes. The SAGE Handbook of Electoral Behaviour is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, sociology, psychology and research methods.
The Sage Handbook Of Survey Methodology
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Author : Christof Wolf
language : en
Publisher: SAGE
Release Date : 2016-03-24
The Sage Handbook Of Survey Methodology written by Christof Wolf and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-24 with Reference categories.
With a particular focus on the complexities of cross-national, comparative survey research, explored by a team of international experts at local and national levels, this exciting new handbook provides readers with a cutting-edge resource.