Public Information Campaigns And Opinion Research
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Public Information Campaigns And Opinion Research
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Author : Hans-Dieter Klingemann
language : en
Publisher: SAGE
Release Date : 2001-11-28
Public Information Campaigns And Opinion Research written by Hans-Dieter Klingemann and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-11-28 with Language Arts & Disciplines categories.
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.
The Sage Handbook Of Public Opinion Research
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Author : Wolfgang Donsbach
language : en
Publisher: SAGE
Release Date : 2007-12-18
The Sage Handbook Of Public Opinion Research written by Wolfgang Donsbach and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-18 with Political Science categories.
′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Information Campaigns
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Author : Charles T. Salmon
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1989-11
Information Campaigns written by Charles T. Salmon and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-11 with Business & Economics categories.
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication. The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address
Public Relations Campaigns
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Author : Mark Sheehan
language : en
Publisher: Oxford University Press, USA
Release Date : 2009
Public Relations Campaigns written by Mark Sheehan and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Mass media and business categories.
Public Relations Campaigns guides current and aspiring practitioners through the campaign planning, development and implementation process. Each chapter focuses on a specific element of a campaign and shows how this step can be implemented in the various disciplines of PR, including media relations, crisis management, risk communication, community relations, employee relations, marketing public relations, international public relations, political and government relations and financial relations. Offering the knowledge of an experienced team of contributors, both academics and practitioners, as well as case studies of real life scenarios, this is the perfect text to cultivate the creativity, flexibility and organisational skills that are required to create and run a successful public relations campaign. Book jacket.
Public Communication Campaigns
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Author : Ronald E. Rice
language : en
Publisher: SAGE Publications
Release Date : 2012-03-06
Public Communication Campaigns written by Ronald E. Rice and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-06 with Language Arts & Disciplines categories.
In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.
Political Propaganda Advertising And Public Relations Emerging Research And Opportunities
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Author : Kavo?lu, Samet
language : en
Publisher: IGI Global
Release Date : 2019-10-25
Political Propaganda Advertising And Public Relations Emerging Research And Opportunities written by Kavo?lu, Samet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-25 with Business & Economics categories.
Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
Researching The Public Opinion Environment
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Author : Sherry Devereaux Ferguson
language : en
Publisher: SAGE Publications
Release Date : 2000-05-11
Researching The Public Opinion Environment written by Sherry Devereaux Ferguson and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05-11 with Language Arts & Disciplines categories.
Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching publics. The book is divided into four parts. Part one looks at theories and systems relevant to opinion research. Part two addresses the topics of monitoring and analyzing the media. Part three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies, and Q methodology. And finally, part four analyzes the impact of the media. Although a number of books have been written on public opinion, few address both theoretical and methodological issues. Graphs, tables, and sample analysis help the reader to understand applications described in the book. The material discussed in this book has numerous applications. Communicators can apply information acquired on key publics to plan and evaluate campaigns, track the extent to which messages have appeared in the media, assess organizational image, develop marketing strategies, and manage their issues. Students will learn an important job function for added credibility when they apply for jobs.
On Message
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Author : Pippa Norris
language : en
Publisher: SAGE
Release Date : 1999-05-26
On Message written by Pippa Norris and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05-26 with Social Science categories.
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
A Practioner S Guide To Public Relations Research Measurement And Evaluation
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Author : Don W. Stacks
language : en
Publisher: Business Expert Press
Release Date : 2010-07-06
A Practioner S Guide To Public Relations Research Measurement And Evaluation written by Don W. Stacks and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-06 with Business & Economics categories.
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
Strategic Planning For Public Relations
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Author : Ronald D. Smith
language : en
Publisher: Routledge
Release Date : 2020-11-11
Strategic Planning For Public Relations written by Ronald D. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-11 with Business & Economics categories.
The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.