The Salience Of Price In The Perception And Evaluation Of Produt Quality
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The Salience Of Price In The Perception And Evaluation Of Product Quality
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Author : Vithala R. Rao
language : en
Publisher:
Release Date : 1970
The Salience Of Price In The Perception And Evaluation Of Product Quality written by Vithala R. Rao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Consumer behavior categories.
The Salience Of Price In The Perception And Evaluation Of Product Quality
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Author : Vithala Rajeswara Rao
language : en
Publisher:
Release Date : 1970
The Salience Of Price In The Perception And Evaluation Of Product Quality written by Vithala Rajeswara Rao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Consumers categories.
The Salience Of Price In The Perception And Evaluation Of Produt Quality
DOWNLOAD
Author : Vithala Rajeswara Rao
language : en
Publisher:
Release Date : 1970
The Salience Of Price In The Perception And Evaluation Of Produt Quality written by Vithala Rajeswara Rao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with categories.
Review Of Marketing 1990
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Author : Valarie A. Zeithaml
language : en
Publisher: Marketing Classics Press
Release Date : 2012
Review Of Marketing 1990 written by Valarie A. Zeithaml and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Selected Aspects Of Consumer Behavior
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Author :
language : en
Publisher:
Release Date : 1977
Selected Aspects Of Consumer Behavior written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Consumer behavior categories.
Decision
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Author :
language : en
Publisher:
Release Date : 1986
Decision written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Management categories.
Price Salience And Product Choice
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Author : Thomas C. Blake
language : en
Publisher:
Release Date : 2018
Price Salience And Product Choice written by Thomas C. Blake and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Consumer behavior categories.
We study the effect of price salience on whether a product is purchased and, conditional on purchase, the quality purchased. Consistent with our theoretical predictions, we find that making the full purchase price salient to consumers reduces both the quality and quantity of goods purchased. The effect of salience on quality accounts for at least 28% of the overall revenue decline. Evidence shows that the effects persist beyond the first purchase and impact even experienced users. Detailed click-stream data shows that price-obfuscation makes price comparisons difficult and results in consumers spending more than they otherwise would. We also find that sellers respond to the increased price obfuscation by listing higher quality tickets.
The Pricing Function
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Author : Ivan R. Vernon
language : en
Publisher:
Release Date : 1976
The Pricing Function written by Ivan R. Vernon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Cost categories.
Consumer Price Perception
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Author : Mai Anttila
language : en
Publisher:
Release Date : 1977
Consumer Price Perception written by Mai Anttila and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Adaptation level (Psychology) categories.
The Perception Of Quality
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Author : George N. Kenyon
language : en
Publisher: Springer
Release Date : 2014-11-25
The Perception Of Quality written by George N. Kenyon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-25 with Technology & Engineering categories.
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.