The Science Of Election Campaigning
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The Science Of Election Campaigning
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Author : Afrifa Gitonga
language : en
Publisher:
Release Date : 1991
The Science Of Election Campaigning written by Afrifa Gitonga and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Campaign management categories.
Campaigning Online
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Author : Bruce Bimber
language : en
Publisher: Oxford University Press
Release Date : 2003-09-11
Campaigning Online written by Bruce Bimber and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-11 with Political Science categories.
After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
Capturing Campaign Effects
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Author : Henry E. Brady
language : en
Publisher: University of Michigan Press
Release Date : 2009-09-23
Capturing Campaign Effects written by Henry E. Brady and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-23 with Political Science categories.
Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of techniques for the collection and analysis of campaign data, Capturing Campaign Effects examines different kinds of campaigns in the U.S. and abroad and presents strong evidence for significant campaign effects. "Capturing Campaign Effects is an accessible and penetrating account of modern scholarship on electoral politics. It draws critical insights from a range of innovative analyses." --Arthur Lupia, University of Michigan "What a wonderful way to usher in the new era of election studies! This book spotlights fascinating paradoxes in the literature of voting behavior, highlights many promising approaches to resolving those paradoxes, and shows how these strategies can yield important findings with terrific payoffs for our understanding of contemporary democracy. Fasten your seatbelts, folks: scholarship on elections is about to speed up thanks to this collection of great essays." --Jon Krosnick, Stanford University "The past decade has seen a renewed interest in understanding campaign effects. How and when do voters learn? Does the election campaign even matter at all? Capturing Campaign Effects draws on leading political scientists to address these matters. The result is a collection that will become the major reference for the study of campaigns. The lesson that emerges is that campaigns do affect voter decision making, usually for the better." --Robert S. Erikson, Columbia University Henry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley. Richard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia.
How Voters Decide
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Author : Richard R. Lau
language : en
Publisher: Cambridge University Press
Release Date : 2006-06-26
How Voters Decide written by Richard R. Lau and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-26 with Political Science categories.
This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.
Do Political Campaigns Matter
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Author : David M. Farrell
language : en
Publisher: Routledge
Release Date : 2003-09-02
Do Political Campaigns Matter written by David M. Farrell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Political Science categories.
This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.
The Internet And National Elections
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Author : Randolph Kluver
language : en
Publisher: Routledge
Release Date : 2007-05-07
The Internet And National Elections written by Randolph Kluver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-07 with Political Science categories.
This volume provides a comparative analysis of the use of the World Wide Web in countries around the world for political campaign purposes. Drawing upon a common conceptual framework - the ‘Web sphere,’ and a shared methodological approach called Web feature analysis - in order to examine how the Internet is used by a variety of political actors during periods of electoral activity. Research teams around the world conducted analyses in technologically advanced nations, as well as those with low Internet diffusion, and a variety of countries in the middle range of network penetration, and from a variety of political and cultural contexts. The book represents an important contribution towards gaining a cross-national understanding of the current and emerging impacts of the Internet on political practice. To that end, the contributors collect and analyze data related to the structure for political action and information provision. They examine twelve types of political actors engaged in elections, including candidates, parties, non-governmental organizations, government, media and individual citizens. Exploring the complex dynamics between politics, culture, and information technology at both the national and global levels, The Internet and National Elections will be of interest to students and researchers of political science, communication studies, international relations, media and Internet studies.
The Psychology Of Micro Targeted Election Campaigns
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Author : Jens Koed Madsen
language : en
Publisher: Palgrave Macmillan
Release Date : 2019-10-09
The Psychology Of Micro Targeted Election Campaigns written by Jens Koed Madsen and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-09 with Psychology categories.
This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
Crowded Airwaves
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Author : James A. Thurber
language : en
Publisher: Rowman & Littlefield
Release Date : 2001-09-19
Crowded Airwaves written by James A. Thurber and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-19 with Political Science categories.
Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.
Political Campaigning Elections And The Internet
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Author : Darren Lilleker
language : en
Publisher: Routledge
Release Date : 2013-03-01
Political Campaigning Elections And The Internet written by Darren Lilleker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Political Science categories.
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates. Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.
Do Campaigns Matter
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Author : Thomas Holbrook
language : en
Publisher: SAGE Publications
Release Date : 1996-06-18
Do Campaigns Matter written by Thomas Holbrook and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-06-18 with Political Science categories.
A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.