The Secret To Capitalizing On Analytics
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The Secret To Capitalizing On Analytics
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Author : Tarek Riman
language : en
Publisher: Cap.TaiM Marketing Inc.
Release Date : 2019-09-06
The Secret To Capitalizing On Analytics written by Tarek Riman and has been published by Cap.TaiM Marketing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-06 with Business & Economics categories.
The Secret to Capitalizing on Analytics' purpose is to help start-ups, students, beginners and entrepreneurs understand how to use data to optimize and improve their business and marketing strategy. All businesses today, no matter what their size, need to know how their website is performing. Without analytics, there is no way for a company to know how their website is performing in terms of attracting, informing and converting visitors.In this book, you will learn how to get started with Google Analytics and how to set it up for optimal tracking. You will also learn to assess which marketing campaigns bring the best traffic to your website, which pages on your website are the most popular and how to extract information about your visitors. Information such as location, interests, age, behaviours and more so you can better understand your web traffic and capitalize on your marketing. You will also learn how to capitalize on the different trends and tools that are available.
Practical Web Analytics For User Experience
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Author : Michael Beasley
language : en
Publisher: Newnes
Release Date : 2013-06-21
Practical Web Analytics For User Experience written by Michael Beasley and has been published by Newnes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-21 with Computers categories.
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. - Discover concrete information on how web analytics data support user research and user-centered design - Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need - Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
What S The Big Idea
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Author : Thomas H. Davenport
language : en
Publisher: Harvard Business Press
Release Date : 2003
What S The Big Idea written by Thomas H. Davenport and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Explores where new ideas come from, how to evaluate which ideas are worth pursuing, and how to customize ideas to suit and organization's unique needs.
The Value Of Business Analytics
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Author : Evan Stubbs
language : en
Publisher: John Wiley & Sons
Release Date : 2011-07-26
The Value Of Business Analytics written by Evan Stubbs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-26 with Business & Economics categories.
TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success. Built on field-tested experience, The Value of Business Analytics explains the importance of and how to: Define the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change. Communicate the Value: Persuade the right people by understanding what motivates them. Deliver the Value: Link tactical outcomes to long-term strategic differentiation. Measure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation. Translating massive amounts of data into real insight is beyond magic—it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics. Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes. Learn how to increase the odds of successful value creation with The Value of Business Analytics.
Mastering Search Analytics
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Author : Brent Chaters
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2011-10-07
Mastering Search Analytics written by Brent Chaters and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-07 with Computers categories.
Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy’s return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts. Focus on conversion and usability—not on driving larger volumes of traffic Track the performance of your SEO and paid search keywords Apply techniques to monitor what your competitors are doing Understand the differences between mobile and desktop search Learn how social media impacts your search rankings and results Audit your site for problems that can affect users and search spiders Create dashboards and expanded reports for all of your search activities
Capitalizing A Cure
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Author : Victor Roy
language : en
Publisher: Univ of California Press
Release Date : 2023-01-24
Capitalizing A Cure written by Victor Roy and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-24 with Business & Economics categories.
"Capitalizing a Cure takes us into the struggle over accessing a medical breakthrough to investigate the power of finance over business, biomedicine, and public health. When sofosbuvir-based medicines launched in 2013, they promised a cure for millions of patients worldwide with hepatitis C. But their sticker shock-the drug was dubbed "the $1,000-a-day pill"-intensified a global debate over the pricing of new medicines. Weaving extensive historical research with insights from political economy and science and technology studies, Victor Roy demystifies an oft-missed dynamic in this debate: the reach of financialized capitalism into how medicines are made, priced, and valued. His account travels between public and private labs, Wall Street and corporate boardrooms, public health meetings and health centers to trace the ways sofosbuvir-based medicines became financial assets dominated by strategies of speculation and extraction at the expense of access and care. Provocative and sobering, this book illuminates the harmful impact of allowing financial markets to supersede democracy and human health and points to the necessary work of building more equitable futures"--
The Science Of Sports Betting Unlocking The Secrets To Informed Wagers
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Author : Cleo Cuevas
language : en
Publisher: Yetunde Muyibat Kenku
Release Date :
The Science Of Sports Betting Unlocking The Secrets To Informed Wagers written by Cleo Cuevas and has been published by Yetunde Muyibat Kenku this book supported file pdf, txt, epub, kindle and other format this book has been release on with Self-Help categories.
Understanding the science behind sports betting can revolutionize your approach and improve your chances of success. This comprehensive guide delves into the mathematical foundations, statistical analysis, and psychological aspects of sports betting, providing a solid understanding of the factors that influence outcomes. From calculating probabilities and assessing odds to managing risk and understanding value bets, the book equips readers with the tools and strategies to make informed wagers. By mastering the science of sports betting, you'll gain a deeper appreciation for the intricacies of the game and the ability to make confident decisions based on sound reasoning and data-driven insights. This book is essential reading for anyone interested in sports betting, from novice bettors looking to improve their understanding to experienced punters seeking to refine their skills. Whether you're a casual sports fan or an aspiring professional, this guide will empower you with the knowledge and confidence to navigate the world of sports betting effectively. By understanding the science behind sports betting, you'll gain a significant advantage over those who rely solely on gut instinct or luck. This book is your key to unlocking the secrets to informed wagers and achieving greater success in the world of sports betting.
Business Analytics With Management Science Models And Methods
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Author : Arben Asllani
language : en
Publisher: FT Press
Release Date : 2014-11-17
Business Analytics With Management Science Models And Methods written by Arben Asllani and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-17 with Business & Economics categories.
Master decision modeling and analytics through realistic examples, intuitive explanations, and tested Excel templates. Business Analytics with Management Science has been designed to help students, practitioners and managers use business analytics to improve decision-making systems. Unlike previous books, it emphasizes the application of practical management science techniques in business analytics. Drawing on 20+ years of teaching and consulting experience, Dr. Arben Asllani introduces decision analytics through realistic examples and intuitive explanations – not complex formulae and theoretical definitions. Throughout, Asllani helps practitioners focus more on the crucial input-output aspects of decision making – and less upon internal model complexities that can usually be "delegated" to software.
Chess Online Winning Tactics
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Author : Sebastian Hale
language : en
Publisher: Shubham
Release Date :
Chess Online Winning Tactics written by Sebastian Hale and has been published by Shubham this book supported file pdf, txt, epub, kindle and other format this book has been release on with Games & Activities categories.
Play global players and sharpen your skills. Practice common openings, spot forks and pins, and never ignore king safety.
Creating Value With Big Data Analytics
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Author : Peter C. Verhoef
language : en
Publisher: Routledge
Release Date : 2016-01-08
Creating Value With Big Data Analytics written by Peter C. Verhoef and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.