The Social Organisation Of Marketing
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The Social Organisation Of Marketing
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Author : John Connolly
language : en
Publisher: Springer
Release Date : 2017-07-25
The Social Organisation Of Marketing written by John Connolly and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-25 with Business & Economics categories.
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.
The Social Organization
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Author : Anthony J. Bradley
language : en
Publisher: Harvard Business Press
Release Date : 2011
The Social Organization written by Anthony J. Bradley and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively.
The Social Organization
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Author : Amelia Manuti
language : en
Publisher: Springer
Release Date : 2016-04-29
The Social Organization written by Amelia Manuti and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Business & Economics categories.
The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.
The Social Media Management Handbook
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Author : Robert Wollan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-04
The Social Media Management Handbook written by Robert Wollan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-04 with Business & Economics categories.
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Case Studies On Social Marketing
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Author : M. Mercedes Galan-Ladero
language : en
Publisher: Springer
Release Date : 2019-02-20
Case Studies On Social Marketing written by M. Mercedes Galan-Ladero and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-20 with Business & Economics categories.
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
Humanize
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Author : Jamie Notter
language : en
Publisher: Que Publishing
Release Date : 2012
Humanize written by Jamie Notter and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations"--Back cover.
Marketing And Social Organization
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Author : George Andrew Lundberg
language : en
Publisher:
Release Date : 1945
Marketing And Social Organization written by George Andrew Lundberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1945 with Marketing categories.
Social Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 1989-10-30
Social Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-10-30 with Business & Economics categories.
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
Marketing And Social Structure In Rural China
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Author : George William Skinner
language : en
Publisher:
Release Date : 1983
Marketing And Social Structure In Rural China written by George William Skinner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with China categories.
Marketing Organisation Rle Marketing
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Author : Nigel Piercy
language : en
Publisher: Routledge
Release Date : 2014-09-19
Marketing Organisation Rle Marketing written by Nigel Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-19 with Business & Economics categories.
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes