The Story Of Advertising
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The Story Of Advertising
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Author : James Playsted Wood
language : en
Publisher:
Release Date : 1958
The Story Of Advertising written by James Playsted Wood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with Advertising categories.
A History Of Advertising
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Author : Jef I. Richards
language : en
Publisher: Rowman & Littlefield
Release Date : 2022-05-15
A History Of Advertising written by Jef I. Richards and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-15 with Business & Economics categories.
This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.
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Author :
language : en
Publisher: S. Chand Publishing
Release Date :
written by and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Adland
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Author : Mark Tungate
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Adland written by Mark Tungate and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
The Biggest And Best
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Author : Graham Thomas
language : en
Publisher: SAGUS
Release Date : 2022-12-09
The Biggest And Best written by Graham Thomas and has been published by SAGUS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-09 with History categories.
This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.
The History Of Advertising
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Author :
language : en
Publisher:
Release Date :
The History Of Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
A History Of Advertising From The Earliest Times
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Author : Henry Sampson
language : en
Publisher:
Release Date : 1874
A History Of Advertising From The Earliest Times written by Henry Sampson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1874 with Advertising categories.
The History Of An Advertising Agency
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Author : Ralph Merle Hower
language : en
Publisher:
Release Date : 1978-01-01
The History Of An Advertising Agency written by Ralph Merle Hower and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978-01-01 with categories.
The End Of Advertising As We Know It
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Author : Sergio Zyman
language : en
Publisher: John Wiley & Sons
Release Date : 2002-11-14
The End Of Advertising As We Know It written by Sergio Zyman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-14 with Business & Economics categories.
The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.
The History And Development Of Advertising
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Author : Frank Presbrey
language : en
Publisher:
Release Date : 1929
The History And Development Of Advertising written by Frank Presbrey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1929 with Advertising categories.