The Theory Of Marketing In Underdeveloped Countries
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The Theory Of Marketing In Underdeveloped Countries
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Author : J. N. Chaturvedi
language : en
Publisher:
Release Date : 1959
The Theory Of Marketing In Underdeveloped Countries written by J. N. Chaturvedi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Developing countries categories.
International Marketing
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Author : Goodluck Charles
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2016-09-23
International Marketing written by Goodluck Charles and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-23 with Business & Economics categories.
This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.
Marketing In Developing Countries Rle Marketing
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Author : G. S. Kindra
language : en
Publisher: Routledge
Release Date : 2014-09-25
Marketing In Developing Countries Rle Marketing written by G. S. Kindra and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
The Theory Of Marketing In Underdeveloped Countries
DOWNLOAD
Author : J. N. Chaturvedi
language : en
Publisher:
Release Date : 1959
The Theory Of Marketing In Underdeveloped Countries written by J. N. Chaturvedi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Developing countries categories.
Marketing Practices In Developing Economy
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Author : Ruby Roy Dholakia
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2009
Marketing Practices In Developing Economy written by Ruby Roy Dholakia and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.
Markets Marketing And Developing Countries
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Author : Hans van Trijp
language : en
Publisher: BRILL
Release Date : 2023-09-04
Markets Marketing And Developing Countries written by Hans van Trijp and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-04 with Business & Economics categories.
Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
Marketing In Developing Countries
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Author : Joanna Kinsey
language : en
Publisher: Palgrave
Release Date : 1988
Marketing In Developing Countries written by Joanna Kinsey and has been published by Palgrave this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
A Framework For Analysis Of Agricultural Marketing Systems In Developing Countries
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Author : Norris Taylor Pritchard
language : en
Publisher:
Release Date : 1969
A Framework For Analysis Of Agricultural Marketing Systems In Developing Countries written by Norris Taylor Pritchard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Agriculture categories.
Global Business Strategy
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Author : Kazuyuki Motohashi
language : en
Publisher: Springer
Release Date : 2015-03-25
Global Business Strategy written by Kazuyuki Motohashi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-25 with Business & Economics categories.
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Marketing Research In The Developing Countries
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Author : John Z. Kracmar
language : en
Publisher: Greenwood
Release Date : 1971
Marketing Research In The Developing Countries written by John Z. Kracmar and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Marketing research categories.