The Ultimate Marketing Toolkit
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The Ultimate Marketing Toolkit
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Author : Paula Peters
language : en
Publisher: Simon and Schuster
Release Date : 2006-04-17
The Ultimate Marketing Toolkit written by Paula Peters and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-17 with Business & Economics categories.
A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
The Ultimate Marketing Toolkit
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Author : Paula Peters
language : en
Publisher: Adams Media
Release Date : 2009-07-18
The Ultimate Marketing Toolkit written by Paula Peters and has been published by Adams Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-18 with Business & Economics categories.
From e-mail to YouTube, Facebook to webvertising—the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like: Blogs and blogging Pay-per-click advertising Search engine optimization E-mail offers E-newsletters Filled with samples and resource lists, this book is the only book a marketing professional will ever need.
The Library Marketing Toolkit
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Author : Ned Potter
language : en
Publisher: Facet Publishing
Release Date : 2012-06-23
The Library Marketing Toolkit written by Ned Potter and has been published by Facet Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-23 with Business & Economics categories.
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
The Marketing Toolkit For Growing Businesses
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Author : Jay B. Lipe
language : en
Publisher: Chammerson Press LLC
Release Date : 2002
The Marketing Toolkit For Growing Businesses written by Jay B. Lipe and has been published by Chammerson Press LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.
The Ultimate Marketing Pr Book
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Author : Eric Davies
language : en
Publisher: Hachette UK
Release Date : 2018-04-19
The Ultimate Marketing Pr Book written by Eric Davies and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-19 with Business & Economics categories.
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
The Quick And Easy Web Site
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Author : Paula Peters
language : en
Publisher: Simon and Schuster
Release Date : 2008-05-01
The Quick And Easy Web Site written by Paula Peters and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-01 with Business & Economics categories.
Forget the complicated instructions and baffling techspeak found in other guides, The Quick-and-Easy Web Site gives you straightforward instruction on how to build a Web page that really delivers. It's simple. It's fast. And it's certain to take your small business to the next level. Written for the small-business owner on the go, this book gets your Web site up and running in just one day. It walks you through the five easy steps that will get your company the Internet attention it deserves. Learn how to: Purchase your domain name Write powerful Web content Design your page's layout Find a Web host Publish your site Once your new site goes active, you'll attract new customers in no time. This fast and effective guide puts you and your company where you belong-on the Web! Paula Peters is the owner of Peters Writing Services, Inc., a firm that specializes in writing and designing marketing materials, including Web sites. She has written marketing materials for a variety of Fortune 500 companies across the globe and has published more than 50 articles, essays, and stories. The author of The Ultimate Marketing Toolkit, Peters also has taught thousands of entrepreneurs, leaders, and managers over the past 12 years.
Streetwise Selling On Ebay
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Author : Sonia Weiss
language : en
Publisher: Simon and Schuster
Release Date : 2006-07-13
Streetwise Selling On Ebay written by Sonia Weiss and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-13 with Business & Economics categories.
Streetwise Guide to Selling on eBay shows all the ins and outs of getting started in this lucrative sales channel. Readers will learn the best ways to conduct eBay transactions; track inventory and profits; market products to beat the competition; maximize profits; and much more. From developing an eBay business plan to increasing visibility once the business is up and running, this one-stop resource is all readers need to make their online business a success!
How To Get Published In The Best Marketing Journals
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Author : David W. Stewart
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
How To Get Published In The Best Marketing Journals written by David W. Stewart and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.
Working Mom S Survival Guide
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Author : Paula Peters
language : en
Publisher: Simon and Schuster
Release Date : 2009-04-18
Working Mom S Survival Guide written by Paula Peters and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-18 with Family & Relationships categories.
More women than ever before are going back to work soon after having a baby. And no matter what their job, making the transition from home to work can be really challenging. Whether dealing with day-to-day dilemmas like spitup on their power suits or big-picture problems like the cost of child care, new moms need relief! Written in a friendly and encouraging tone, this guide is all a stressed-out mother needs to organize her life so everyoneÆs happyùincluding herself! From prebaby planning to after-baby adjustments, this book covers it all, including: FMLA and maternity leave Temporary schedules and career planning Job changes Child care Responsibilities at home Caring for yourself Considering a new job Choosing to quit Dealing with unexpected or special challenges With this book by their side, new mothers can have their careersùand be great moms, too!
Women Who Win At Work
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Author : Liane Sebastian
language : en
Publisher: Frederick Fell Publishers
Release Date : 2009
Women Who Win At Work written by Liane Sebastian and has been published by Frederick Fell Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Women Who Win at Work presents the best advice for women in business in a tightly edited, efficient, and accessible format. Winning At Work For Women is like listening to trusted friends give advice on solving an array of business challenges. It will shorten the reader's learning curve so that she can avoid the most common mistakes so many women make. It is written to help women utilize their strengths in the business environment. - Any businesswoman can find ideas she can apply immediately to her business or career. - Thirty exemplary professionals from every business sector are featured, plus encapsulations from 70 leading authors. - As a short-cut to the best thinking and the conclusions gained from it, this book saves the reader a great amount of time and money. - Winning At Work For Women give the reader a fertile foundation to grow her own garden of proven knowledge.