The Unique Indian Market
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The Unique Indian Market
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Author : Prateek Jain
language : en
Publisher: Notion Press
Release Date : 2021-01-22
The Unique Indian Market written by Prateek Jain and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-22 with Business & Economics categories.
India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. It is quite usual for people to get perplexed and puzzled by the diversity of India and the variations existing in its market. A proper understanding of the history, culture, and society of a country is a pre-requisite for achieving success in doing business in that country. This book provides you with a broad overview of India and the Indian market with a lot of on-ground practical information. This book is meant for entrepreneurs and Small & Medium Enterprises (SMEs) who want to do business in India. It will be of great use to the foreign entrepreneurs and SMEs who want to do business in India and also the Indian entrepreneurs and SMEs who want to expand to the national level from the local or regional level. This book will also be of interest to those who have good local or regional knowledge about India but want to know more about India at the national level. They will discover some lesser-known aspects of the Indian market and will come to know about many new things which they never knew about India. This is among the best times to do business in India. Opportunities and possibilities exist in all areas and transitions are taking place fast. It’s high time that foreign as well as Indian entrepreneurs and SMEs explore this vast country and its market. The only requirement is to appreciate the uniqueness existing in the Indian market and act accordingly. About the Author: Dr. Prateek Jain is a Management and Strategy Professional with a work experience of more than 23 years. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He runs his own Consulting and Training organization, which works in the area of entrepreneurship and Small & Medium Enterprises (SMEs). Among other activities, his organization also facilitates business relations between Indian and foreign entrepreneurs and SMEs, and works with them with regards to India and do their hand-holding in the Indian market. He is based at Noida (Delhi NCR).
Winning In The Indian Market
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Author : Rama Bijapurkar
language : en
Publisher: John Wiley & Sons
Release Date : 2008
Winning In The Indian Market written by Rama Bijapurkar and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
We Are Like That Only
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Author : Rama Bijapurkar
language : en
Publisher: Penguin Books India
Release Date : 2009
We Are Like That Only written by Rama Bijapurkar and has been published by Penguin Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Consumers categories.
Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. 'Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.'-From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid
The Unique Indian Market Doing Business In India
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Author : Prateek Jain
language : en
Publisher: Notion Press
Release Date : 2020-09-23
The Unique Indian Market Doing Business In India written by Prateek Jain and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-23 with Business & Economics categories.
India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. It is quite usual for people to get perplexed and puzzled by the diversity of India and the variations existing in its market. A proper understanding of the history, culture, and society of a country is a pre-requisite for achieving success in doing business in that country. This book provides you with a broad overview of India and the Indian market with a lot of on-ground practical information. This book is meant for entrepreneurs and Small & Medium Enterprises (SMEs) who want to do business in India. It will be of great use to the foreign entrepreneurs and SMEs who want to do business in India and also the Indian entrepreneurs and SMEs who want to expand to the national level from the local or regional level. This book will also be of interest to those who have good local or regional knowledge about India but want to know more about India at the national level. They will discover some lesser-known aspects of the Indian market and will come to know about many new things which they never knew about India. This is among the best times to do business in India. Opportunities and possibilities exist in all areas and transitions are taking place fast. It's high time that foreign as well as Indian entrepreneurs and SMEs explore this vast country and its market. The only requirement is to appreciate the uniqueness existing in the Indian market and act accordingly.
Selling To India S Consumer Market
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Author : Douglas Bullis
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 1997-12-09
Selling To India S Consumer Market written by Douglas Bullis and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12-09 with Business & Economics categories.
Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don't know, and what is crucial if they are to succeed in their transactions with India, is what India needs from them—and not always is this mere capital. Bullis describes the rise of India's middle class and consumer economy since 1991, and provides readers with what very few outsiders know: how India really works. The result is an essential resource for corporate management in marketing, sales, strategic planning and investment, and important collateral reading for students and teachers of international business. Bullis argues that India has long been misunderstood by the West. Now, as the business climate goes global, India looms as the largest country in the world to embrace the market economy. As India emerges as a mass consumer market and a major low-cost manufacturing center, not only the Indian economy, but the world economy is likely to be changed. If overseas businesspeople are to enter India and compete successfully, they need a clear, broad, up-to-the-minute and useful view of the country, its markets, its resources, and its people. In this book, Bullis provides just that.
Investing In India
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Author : Rahul Saraogi
language : en
Publisher: John Wiley & Sons
Release Date : 2014-04-03
Investing In India written by Rahul Saraogi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-03 with Business & Economics categories.
A practical, real-world guide to investing in India India's rapid economic growth offers obvious opportunities for foreign investors, but making wise investing decisions can be difficult for any investor without a deep knowledge of the country and its culture. With a vibrant democracy and an active press, India can be a complex and chaotic place in which investors can find it difficult to make investing decisions with confidence. This book offers an on-the-ground perspective on India from one of India's most successful value investors. Looking deeply into the internal realities that impact India's investment climate, Investing in India helps investors both inside and outside the country cut through the noise and find the facts that truly matter for anyone who wants to invest there. Features charts of stocks, markets, and other helpful Indian economic indicators Offers a real-world look at India's politics and governance; its financial system and capital markets; its asset classes and equity markets; the private equity scene; and the real estate market Written by Indian value investing guru Rahul Saraogi
Positioning Fmcg Brands
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Author : Subho Chattopadhyay
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-07
Positioning Fmcg Brands written by Subho Chattopadhyay and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07 with categories.
In the midst of advertisement clutter in an over-communicated society getting a brand noticed is a gargantuan task. The foremost desire of every brand manager in such a market is to create a distinctive identity and a pre-emptive position for the brand in the consumer's mind space. Finding a position that is meaningful for the consumer and assures him of a distinctive benefit offered by no other competitor ensures survival and sustainability for the brand. For a Multinational company, that finds itself in the midst of a culture and customs which are absolutely different from those of its home country, brand positioning may involve several critical decisions like whether or not to use a standardized strategy for all the markets, up to what extent to adapt to the local culture, what values to inculcate into the brand and what values to emphasise while positioning it, and whether to emphasise the country of origin of the brand or not. The Indian market is characterized by a unique blend of traditional values and modern approaches, and the evaluation criterion used by the consumer to judge a product or place value on a brand consists of a varying mix of such contrasting parameters. In this marketing environment marked by such psychographic characteristics of an average consumer it is interesting to get an insight into the strategies that are being used or can be used by the MNCs dealing in Fast Moving Consumer Goods to position their brands in the Indian market. The book is aimed at developing a broad understanding of the brand positioning strategies of multinational companies dealing in fast moving consumer goods in India and the factors affecting their positioning strategies.
India As Destination For Western Retailers
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Author : Janine R”ssiger
language : en
Publisher: Diplomica Verlag
Release Date : 2008-12
India As Destination For Western Retailers written by Janine R”ssiger and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12 with Business & Economics categories.
In 2010 the Indian market is estimated to be as big as the European Union. The latest Global Retail Development Index ranks India as the top destination for Western retailers even before rising stars like China or Russia. The purchasing power is rising in India. Hence, the Indian market has huge potential for foreign investment. The Indian market is a market multi-national companies should not miss because of its future importance. But India is also a country with a very unique and complex culture. Indianizing a retail company's assortment and strategy is key to succeed in India. Knowledge of the unique characteristics of the Indian market and culture is vital. When a Western retailers has to decide if the Indian market is a possible destination, the company has to asses which facts speak in favor of India and which speak against the country's retail market. The Indian (retail) market provides both opportunities and challenges for Western retailers on a massive scale. This book starts with an overview of the opportunities of the Indian (retail) market such as growing consumption and a demographic advantage. The study also describes the challenges of the Indian market such as the weak infrastructure and the challenges the Indian culture provides. Based on this knowledge, the second part of the book introduces strategic decisions. Necessary adaptations to the Indian market, e.g. when dealing with Indian personnel or communicating with Indian customers, are discussed. Moreover, guidelines, e.g. for choosing the appropriate form of market entry and for choice of location, are presented as well. Finally, recommendations for Western retailers planning to enter the Indian retail market sum up the main results.
International Marketing
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Author : Rajendra Nargundkar
language : en
Publisher: Excel Books India
Release Date : 2009
International Marketing written by Rajendra Nargundkar and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases (up to early 2008) that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options avilable to an Indian business school professor.
The Indian Money Market
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Author : Krishna Kumar Sharma
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
The Indian Money Market written by Krishna Kumar Sharma and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book offers a comprehensive analysis of India's money market, exploring its organization, structure, and key players. The author provides valuable insights into the challenges facing India's financial system and offers recommendations for policymakers looking to strengthen the country's economic infrastructure. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.