The Unpublished David Ogilvy
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The Unpublished David Ogilvy
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Author : David Ogilvy
language : en
Publisher: Profile Books
Release Date : 2012-12-06
The Unpublished David Ogilvy written by David Ogilvy and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.
The Unpublished David Ogilvy
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Author : David Ogilvy
language : en
Publisher: Profile Books(GB)
Release Date : 2012
The Unpublished David Ogilvy written by David Ogilvy and has been published by Profile Books(GB) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
The private life of one of one of the original 'Mad Men'.
The Unpublished David Ogilvy
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Author : David Mackenzie Ogilvy
language : en
Publisher:
Release Date : 1995
The Unpublished David Ogilvy written by David Mackenzie Ogilvy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising categories.
Confessions Of An Advertising Man
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Author : David Ogilvy
language : en
Publisher: Southbank Publishing
Release Date : 2004
Confessions Of An Advertising Man written by David Ogilvy and has been published by Southbank Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
An Autobiography
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Author : David Ogilvy
language : en
Publisher: John Wiley & Sons
Release Date : 1997-02-13
An Autobiography written by David Ogilvy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-02-13 with Biography & Autobiography categories.
A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's." --Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and pops on every page."--The Wall Street Journal. "An entertaining and literate book that can serve as a valuableprimer on advertising for any businessman or investor."--Forbes. "I remembered how my grandfather had failed as a farmer and becomea successful businessman. Why not follow in his footsteps? Why notstart an advertising agency? I was thirty-eight. . . .nocredentials, no clients, and only $6,000 in the bank." Whatever David Ogilvy may have lacked in money and credentials, hemore than made up for with intelligence, talent, and ingenuity. Hebecame the quintessential ad man, a revolutionary whose impact onhis profession still reverberates today. His brilliant campaignswent beyond successful advertising, giving rise to such pop cultureicons as the famous Hathaway shirt man with his trademark blackeyepatch. His client list runs the gamut from Rolls Royce to SearsRoebuck, Campbell's Soup to Merrill Lynch, IBM to the governmentsof Britain, France, and the United States. How did a young man who had known poverty as a child in England,worked as a cook in Paris, and once sold stoves to nuns in Scotlandclimb to the pinnacle of the fast-paced, fiercely competitive worldof advertising? Long before storming Madison Avenue, David Ogilvy'slife had already had its share of colorful experiences andadventure. Now, this updated edition of David Ogilvy'sautobiography presents his extraordinary life story and its manyfascinating twists and turns. Born in 1911, David Ogilvy spent his first years in Surrey (BeatrixPotter's uncle lived next door, and his niece was a frequentvisitor). His father was a classical scholar who had played rugbyfor Cambridge. "My father . . . did his best to make me as strongand brainy as himself. When I was six, he required that I shoulddrink a tumbler of raw blood every day. When that brought noresult, he tried beer. To strengthen my mental faculties, heordered that I should eat calves' brains three times a week. Blood,brains, and beer: a noble experiment." Before marrying, his motherhad been a medical student. When World War I brought economic disaster to the family, they wereforced to move in with relatives in London. Scholarships toboarding school and Oxford followed, and then, fleeing academia,Ogilvy set out on the at times surprising, at times rocky road toworldwide recognition and success. His remarkable journey wouldlead the ambitious young man to America where, with George Gallup,he ran a polling service for the likes of Darryl Zanuck and DavidO. Selznick in Hollywood; to Pennsylvania, where he became enamoredwith the Amish farming community; and back to England to work forBritish Intelligence with Sir William Stephenson. Along the way,with the help of his brother, David Ogilvy secured a job withMather and Crowther, a London advertising agency. The rest ishistory. An innovative businessman, a great raconteur, a genuine legend inhis own lifetime, David Ogilvy is one of a kind. So is hisautobiography.
The King Of Madison Avenue
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Author : Kenneth Roman
language : en
Publisher: Macmillan
Release Date : 2009
The King Of Madison Avenue written by Kenneth Roman and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Biography & Autobiography categories.
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Writing That Works
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Author : Kenneth Roman
language : en
Publisher: HarperPrism
Release Date : 1995
Writing That Works written by Kenneth Roman and has been published by HarperPrism this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Language Arts & Disciplines categories.
Writing That Works is a concise, practical guide to the principles of effective writing. In this revised and updated edition, Roman and Raphaelson reveal how to improve memos, letters, reports, speeches, resumes, plans, and other business papers. Learn how to say what you want to say with less difficulty and more confidence.
The Irregulars
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Author : Jennet Conant
language : en
Publisher: Simon and Schuster
Release Date : 2009-09-08
The Irregulars written by Jennet Conant and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-08 with Biography & Autobiography categories.
Following her bestselling accounts of the most guarded secrets of the Second World War, Conant offers a rollicking true story of spies, politicians, journalists, and intrigue in the highest circles of Washington during the tumultuous days of World War II.
Tested Advertising Methods
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Author : John Caples
language : en
Publisher:
Release Date : 2024-08-19
Tested Advertising Methods written by John Caples and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-19 with Business & Economics categories.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.