The Unpublished David Ogilvy


The Unpublished David Ogilvy
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The Unpublished David Ogilvy


The Unpublished David Ogilvy
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Author : David Ogilvy
language : en
Publisher: Profile Books
Release Date : 2012-12-06

The Unpublished David Ogilvy written by David Ogilvy and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.


First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.



The Unpublished David Ogilvy


The Unpublished David Ogilvy
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Author : David Ogilvy
language : en
Publisher: New York : Crown
Release Date : 1986

The Unpublished David Ogilvy written by David Ogilvy and has been published by New York : Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Advertising categories.


In this delightfully illustrated and designed volume, more than 80 selections from David Ogilvy's private papers give a remarkably candid glimpse of the spirited, sharply ironic--and very wise--private man behind the public image. 13 black-and-white photographs.



The Unpublished David Ogilvy


The Unpublished David Ogilvy
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Author : David Mackenzie Ogilvy
language : en
Publisher:
Release Date : 1995

The Unpublished David Ogilvy written by David Mackenzie Ogilvy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising categories.




The King Of Madison Avenue


The King Of Madison Avenue
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Author : Kenneth Roman
language : en
Publisher: St. Martin's Press
Release Date : 2010-06-08

The King Of Madison Avenue written by Kenneth Roman and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-08 with Business & Economics categories.


From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.



Confessions Of An Advertising Man


Confessions Of An Advertising Man
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Author : David Ogilvy
language : en
Publisher:
Release Date : 2011

Confessions Of An Advertising Man written by David Ogilvy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising categories.


Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.



An Autobiography


An Autobiography
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Author : David Ogilvy
language : en
Publisher: John Wiley & Sons
Release Date : 1997-02-13

An Autobiography written by David Ogilvy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-02-13 with Biography & Autobiography categories.


David Ogilvy schuf eines der größten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzählten Anekdoten, läßt den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrücken von Amerika, seinem mittelalterlichen Schloß in Frankreich... Eine spannende, aufschlußreiche Lektüre.



Ogilvy On Advertising


Ogilvy On Advertising
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Author : David Ogilvy
language : en
Publisher: Hachette UK
Release Date : 2023-02-02

Ogilvy On Advertising written by David Ogilvy and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-02 with Business & Economics categories.


David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.



Pandeymonium


Pandeymonium
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Author : Piyush Pandey
language : en
Publisher: Penguin UK
Release Date : 2016-01-27

Pandeymonium written by Piyush Pandey and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-27 with Business & Economics categories.


What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.



Writing That Works


Writing That Works
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Author : Kenneth Roman
language : en
Publisher: HarperPrism
Release Date : 1995

Writing That Works written by Kenneth Roman and has been published by HarperPrism this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Language Arts & Disciplines categories.


Writing That Works is a concise, practical guide to the principles of effective writing. In this revised and updated edition, Roman and Raphaelson reveal how to improve memos, letters, reports, speeches, resumes, plans, and other business papers. Learn how to say what you want to say with less difficulty and more confidence.



Confessions Of An Advertising Man


Confessions Of An Advertising Man
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Author : David Ogilvy
language : en
Publisher:
Release Date : 2002

Confessions Of An Advertising Man written by David Ogilvy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Advertising categories.