The Use Of Partial Least Squares Path Modeling In International Marketing
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The Use Of Partial Least Squares Path Modeling In International Marketing
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Author : Jörg Henseler
language : en
Publisher:
Release Date : 2012
The Use Of Partial Least Squares Path Modeling In International Marketing written by Jörg Henseler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Purpose: This paper discusses partial least squares path modeling (PLS), a powerful structural equation modeling technique for research on international marketing. While a significant body of research provides guidance for the use of covariance-based structural equation modeling (CBSEM) in international marketing, there are no subject-specific guidelines for the use of PLS so far. Methodology/approach: A literature review of the use of PLS in international marketing reveals the increasing application of this methodology. Findings: This paper reveals the strengths and weaknesses of PLS in the context of research on international marketing, and provides guidance for multi-group analysis. Originality/value of paper: The paper assists researchers in making well-grounded decisions regarding the application of PLS in certain research situations and provides specific implications for an appropriate application of the methodology.
Partial Least Squares Path Modeling
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Author : Hengky Latan
language : en
Publisher: Springer
Release Date : 2017-11-03
Partial Least Squares Path Modeling written by Hengky Latan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-03 with Mathematics categories.
This edited book presents the recent developments in partial least squares-path modeling (PLS-PM) and provides a comprehensive overview of the current state of the most advanced research related to PLS-PM. The first section of this book emphasizes the basic concepts and extensions of the PLS-PM method. The second section discusses the methodological issues that are the focus of the recent development of the PLS-PM method. The third part discusses the real world application of the PLS-PM method in various disciplines. The contributions from expert authors in the field of PLS focus on topics such as the factor-based PLS-PM, the perfect match between a model and a mode, quantile composite-based path modeling (QC-PM), ordinal consistent partial least squares (OrdPLSc), non-symmetrical composite-based path modeling (NSCPM), modern view for mediation analysis in PLS-PM, a multi-method approach for identifying and treating unobserved heterogeneity, multigroup analysis (PLS-MGA), the assessment of the common method bias, non-metric PLS with categorical indicators, evaluation of the efficiency and accuracy of model misspecification and bootstrap parameter recovery in PLS-PM, CB-SEM, and the Bollen-Stine methods and importance-performance map analysis (IPMA) for nonlinear relationships. This book will be useful for researchers and practitioners interested in the latest advances in PLS-PM as well as master and Ph.D. students in a variety of disciplines using the PLS-PM method for their projects.
Handbook Of Partial Least Squares
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Author : Vincenzo Esposito Vinzi
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-03-10
Handbook Of Partial Least Squares written by Vincenzo Esposito Vinzi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-10 with Mathematics categories.
This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.
A Primer On Partial Least Squares Structural Equation Modeling Pls Sem
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Author : Joseph F. Hair
language : en
Publisher: SAGE
Release Date : 2014
A Primer On Partial Least Squares Structural Equation Modeling Pls Sem written by Joseph F. Hair and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
"A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), by Hair, Hult, Ringle, and Sarstedt, provides a concise yet very practical guide to understanding and using PLS structural equation modeling (PLS-SEM). PLS-SEM is evolving as a statistical modeling technique and its use has increased exponentially in recent years within a variety of disciplines, due to the recognition that PLS-SEM's distinctive methodological features make it a viable alternative to the more popular covariance-based SEM approach. This text includes extensive examples on SmartPLS software, and is accompanied by multiple data sets that are available for download from the accompanying website (www.pls-sem.com). "--Publisher's website.
Ecrm2016 Proceedings Of The 15th European Conference On Research Methodology For Business Management
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Author : Vladlena Benson
language : en
Publisher: Academic Conferences and publishing limited
Release Date : 2016-05-20
Ecrm2016 Proceedings Of The 15th European Conference On Research Methodology For Business Management written by Vladlena Benson and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-20 with Business & Economics categories.
A Primer On Partial Least Squares Structural Equation Modeling Pls Sem
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Author : Joseph F. Hair, Jr.
language : en
Publisher: SAGE Publications
Release Date : 2016-02-29
A Primer On Partial Least Squares Structural Equation Modeling Pls Sem written by Joseph F. Hair, Jr. and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-29 with Social Science categories.
With applications using SmartPLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways. Please note that all examples in this Second Edition use SmartPLS 3. To access this software, please visit
Multisensory Impact Of Sport Events
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Author : Thorsten Tham
language : en
Publisher: Springer
Release Date : 2016-01-13
Multisensory Impact Of Sport Events written by Thorsten Tham and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-13 with Business & Economics categories.
Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.
Cutting Edge Research Methods In Hospitality And Tourism
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Author : Fevzi Okumus
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-01-25
Cutting Edge Research Methods In Hospitality And Tourism written by Fevzi Okumus and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-25 with Business & Economics categories.
Cutting Edge Research Methods in Hospitality and Tourism sits at the forefront of fast-paced developments in the tourism and hospitality industry, highlighting the importance of applied and pure research to address the theoretical and practical problems and gaps.
Mobile Technologies And Socio Economic Development In Emerging Nations
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Author : Mtenzi, Fredrick Japhet
language : en
Publisher: IGI Global
Release Date : 2018-03-23
Mobile Technologies And Socio Economic Development In Emerging Nations written by Mtenzi, Fredrick Japhet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-23 with Computers categories.
As technology advances, mobile devices have become more affordable and useful to countries around the world. As a result, mobile evolution has become an essential part of economic and social advancement. Mobile Technologies and Socio-Economic Development in Emerging Nations provides emerging research on the role of mobile devices as an important aspect of social and economic growth in developing countries. While highlighting topics, such as device authentication, mobile data management, and sensor services, this book explores how mobile devices have evolved to become an extremely useful tool. This book is a vital resource for academicians, researchers, students, practitioners, politicians, and professionals seeking current research on the uses, applications, and advantages of mobile services in increasing economic growth.
Structural Equation Modeling Approaches To E Service Adoption
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Author : Akgül, Yakup
language : en
Publisher: IGI Global
Release Date : 2019-04-19
Structural Equation Modeling Approaches To E Service Adoption written by Akgül, Yakup and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-19 with Business & Economics categories.
With the modernization of services offered through the internet, many traditional face-to-face services have adopted new e-service phenomena. Especially prevalent among the younger generations, this change in service has promoted many industries to rethink how to best reach their consumers using modern technology. Structural Equation Modeling Approaches to E-Service Adoption is a pivotal reference source that aims to share the latest empirical research findings within technology acceptance, information systems, information technology, human-computer interaction, and management information systems. While highlighting topics such as e-commerce, internet banking, and technology acceptance, this publication explores the understanding of today’s e-services in a dynamic and complex environment, as well as the methods within the field of information systems and information technologies. This book is ideally designed for academics, students, managers, and scholars interested in the up-and-coming research surrounding the field of information technology.