The Vw Story
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The Vw Story
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Author : Jerry Sloniger
language : en
Publisher: Aztex Corporation
Release Date : 1980
The Vw Story written by Jerry Sloniger and has been published by Aztex Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Motor vehicle industry categories.
Small Wonder
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Author : Walter Henry Nelson
language : en
Publisher: Volkswagen
Release Date : 1998
Small Wonder written by Walter Henry Nelson and has been published by Volkswagen this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Transportation categories.
Chronicles the history of the popular German automobile the Volkswagen Beetle up to 1970, including its origins, its favor in the Nazi party, and the involvement of Britain and the U.S. in its production and marketing.
The Vw Beetle Story
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Author : Giles Chapman
language : en
Publisher: Story of
Release Date : 2012
The Vw Beetle Story written by Giles Chapman and has been published by Story of this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Volkswagen Beetle automobile categories.
A history of the Volkswagen Beetle from its inception in the 1930s as the "people's car" to the all-new, modern Beetle in 1998 and the very last original Beetle built in 2003.
The People S Car
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Author : Bernhard Rieger
language : en
Publisher: Harvard University Press
Release Date : 2013-04-16
The People S Car written by Bernhard Rieger and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with History categories.
At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
The Vw Beetle
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Author : Ryan Lee Price
language : en
Publisher: Penguin
Release Date : 2003
The Vw Beetle written by Ryan Lee Price and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Transportation categories.
The world's most popular car, Volkswagen-or "the People's Car"-has earned its place in history. The VW Beetle chronicles the development and rise to worldwide popularity of the famed "punch-buggy," invented in Germany in the 1930s. This peculiar history includes the makings of all models, engines, and body styles through 1967-and the key people responsible for its development.
Faster Higher Farther
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Author : Jack Ewing
language : en
Publisher: Random House
Release Date : 2017-05-23
Faster Higher Farther written by Jack Ewing and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-23 with Business & Economics categories.
A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal. Updated with a New Afterword by the Author. When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, investors panicked, the company embarrassed and facing bankruptcy. As lawsuits and criminal investigations piled up, by August 2016 VW had settled with American regulators and car-owners for $15 billion, with additional fines and claims still looming. In Faster, Higher, Farther, Jack Ewing rips the lid off the scandal. He describes VW’s rise from “the people’s car” during the Nazi era to one of Germany’s most prestigious and important global brands, touted for being “green.” He paints vivid portraits of Volkswagen chairman Ferdinand Piëch and chief executive Martin Winterkorn, arguing that their unremitting ambition drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods. With unprecedented access to key players and a ringside seat during the course of the legal proceedings, Faster, Higher, Farther reveals how the succeed-at-all-costs culture prevalent in modern boardrooms led to one of corporate history’s farthest-reaching cases of fraud—with potentially devastating consequences. As the future of one of the world’s biggest companies remains uncertain, this is the extraordinary story of Volkswagen’s downfall.
Thinking Small
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Author : Andrea Hiott
language : en
Publisher: Ballantine Books
Release Date : 2012-01-17
Thinking Small written by Andrea Hiott and has been published by Ballantine Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-17 with History categories.
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Small Wonder
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Author : Walter Henry Nelson
language : en
Publisher: Boston ; Toronto : Little, Brown and Company
Release Date : 1965
Small Wonder written by Walter Henry Nelson and has been published by Boston ; Toronto : Little, Brown and Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Volkswagen Beetle automobile categories.
Beyond Expectation The Volkswagen Story 3rd Ed
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Author : KB. Hopfinger
language : en
Publisher:
Release Date : 1962
Beyond Expectation The Volkswagen Story 3rd Ed written by KB. Hopfinger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with categories.
The Volkswagen Golf Story
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Author : Russell Hayes
language : en
Publisher:
Release Date : 2014-05-01
The Volkswagen Golf Story written by Russell Hayes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Golf automobile categories.