The Wine Industry
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Wine Society And Globalization
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Author : G. Campbell
language : en
Publisher: Springer
Release Date : 2007-12-25
Wine Society And Globalization written by G. Campbell and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-25 with Business & Economics categories.
This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional and domestic economy and the international economy
Creating Wine
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Author : James Simpson
language : en
Publisher: Princeton University Press
Release Date : 2011-10-16
Creating Wine written by James Simpson and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-16 with Business & Economics categories.
James Simpson shows how the wine industry was transformed in the decades leading up to the First World War.
The Palgrave Handbook Of Wine Industry Economics
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Author : Adeline Alonso Ugaglia
language : en
Publisher: Springer
Release Date : 2019-03-15
The Palgrave Handbook Of Wine Industry Economics written by Adeline Alonso Ugaglia and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-15 with Business & Economics categories.
This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.
Case Studies In The Wine Industry
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Author : Cristina Santini
language : en
Publisher: Woodhead Publishing
Release Date : 2018-11-27
Case Studies In The Wine Industry written by Cristina Santini and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-27 with Technology & Engineering categories.
Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry
Report Of The Select Committee On Improvement Of The Wine Industry
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Author : Cape of Good Hope (Colony). Parliament. House of Assembly. Select Committee on Improvement of the Wine Industry
language : en
Publisher:
Release Date : 1884
Report Of The Select Committee On Improvement Of The Wine Industry written by Cape of Good Hope (Colony). Parliament. House of Assembly. Select Committee on Improvement of the Wine Industry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1884 with Wine and wine making categories.
Women Of Wine
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Author : Ann B. Matasar
language : en
Publisher: Univ of California Press
Release Date : 2006-06-27
Women Of Wine written by Ann B. Matasar and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-27 with Cooking categories.
This inspiring, engagingly written book, with its personal approach and global scope, is the first to explore women’s increasingly influential role in the wine industry, traditionally a very male-dominated domain. Women of Wine draws on interviews with dozens of leading women winemakers, estate owners, professors, sommeliers, wine writers, and others in the United States, the United Kingdom, France, Italy, Australia, New Zealand, and elsewhere to create a fascinating mosaic of the women currently shaping the wine world that also offers a revealing insiders’ look at the wine industry. To set the stage, Ann B. Matasar chronicles the historical barriers to women’s participation in the industry, reviews post-World War II changes that created new opportunities for them, and pays tribute to a few extraordinary nineteenth-century women who left their mark on wine despite the odds against them. She then turns to her primary topic: an accessible discussion of women associated with some of the most prestigious wineries and institutions in both the Old and New Worlds that emphasizes their individual and collective contributions. Matasar also considers issues of importance to women throughout the business world including mentors, networking, marriage, family, education, self-employment versus the corporate life, and risk taking.
Successful Social Media And Ecommerce Strategies In The Wine Industry
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Author : Gergely Sznolnoki
language : en
Publisher: Springer
Release Date : 2016-04-30
Successful Social Media And Ecommerce Strategies In The Wine Industry written by Gergely Sznolnoki and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-30 with Business & Economics categories.
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
The Wine Industry
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Author : California. Wine advisory board
language : en
Publisher:
Release Date : 1943
The Wine Industry written by California. Wine advisory board and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1943 with categories.
Thirst For Wine Inside China S Wine Industry The Success Factors Of Marketing Wine In China
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Author : Melanie Bobik
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2014-04-24
Thirst For Wine Inside China S Wine Industry The Success Factors Of Marketing Wine In China written by Melanie Bobik and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Business & Economics categories.
China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.
The Geography Of Wine
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Author : Percy H. Dougherty
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-01-03
The Geography Of Wine written by Percy H. Dougherty and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-03 with Science categories.
Wine has been described as a window into places, cultures and times. Geographers have studied wine since the time of the early Greeks and Romans, when viticulturalists realized that the same grape grown in different geographic regions produced wine with differing olfactory and taste characteristics. This book, based on research presented to the Wine Specialty Group of the Association of American Geographers, shows just how far the relationship has come since the time of Bacchus and Dionysus. Geographers have technical input into the wine industry, with exciting new research tackling subjects such as the impact of climate change on grape production, to the use of remote sensing and Geographical Information Systems for improving the quality of crops. This book explores the interdisciplinary connections and science behind world viticulture. Chapters cover a wide range of topics from the way in which landforms and soil affect wine production, to the climatic aberration of the Niagara wine industry, to the social and structural challenges in reshaping the South African wine industry after the fall of apartheid. The fundamentals are detailed too, with a comparative analysis of Bordeaux and Burgundy, and chapters on the geography of wine and the meaning of the term ‘terroir’.