Theorie Der Public Diplomacy
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Theorie Der Public Diplomacy
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Author : Claudia Auer
language : de
Publisher: Springer-Verlag
Release Date : 2017-02-16
Theorie Der Public Diplomacy written by Claudia Auer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-16 with Language Arts & Disciplines categories.
Claudia Auer entwickelt eine Theorie der Public Diplomacy, die handlungstheoretische Ansätze mit makrosoziologischen Perspektiven zusammenführt. Detailliert analysiert sie einen bislang kaum erforschten Bereich kommunikativen Handelns und zeigt gleichzeitig, dass mit der sozialtheoretischen Grundlegung nicht nur Public Diplomacy, sondern verschiedene Formen strategischer und öffentlicher Kommunikation theoretisch erfasst werden können. Ihre Überlegungen zum Entwurf einer Theorie der PR und des Journalismus lassen erkennen, dass diese auch in solchen Forschungsfeldern zu neuen und weiterführenden Erkenntnissen führen können, die bereits durch Sozialtheorien gut erfasst worden sind.
Public Diplomacy
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Author : Alan Hunt
language : en
Publisher: UN
Release Date : 2016-02-15
Public Diplomacy written by Alan Hunt and has been published by UN this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-15 with Business & Economics categories.
Efforts by governments to influence the public in other countries have existed for some time. Though the concept of public diplomacy emerged in the 1960s, the advent of ICT has given powerful impetus to this particular way of conducting international relations. Increasingly, governments lost their quasi monopoly on the control of information to the benefit of public opinion and non-state actors. Who, then, does public diplomacy belong to? How is the task divided? What are the responsibilities of government officials? What is the role of non-state actors? How can one measure the power of the media? This publication is designed for diplomats but is also a must-have for anyone keen to explore this area in depth.
The Future Of U S Public Diplomacy
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Author : Kathy Fitzpatrick
language : en
Publisher: BRILL
Release Date : 2009-10-26
The Future Of U S Public Diplomacy written by Kathy Fitzpatrick and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-26 with Political Science categories.
Public diplomacy has never been more important in international relations. Yet, public diplomacy’s future as a valued national resource and a respected profession is far from certain. Lingering historical misperceptions and contemporary debate regarding public diplomacy’s role and value in protecting and advancing national and international interests threaten public diplomacy’s advancement on both fronts. Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy’s future by documenting the intellectual and practical development of public diplomacy in the United States and analyzing key challenges ahead. The author’s fresh perspective provides compelling insights into public diplomacy's purpose and value, the conceptual foundations of the discipline, and principles of strategic practice. Based on extensive primary and secondary research, including a comprehensive survey of veteran U.S. public diplomats, the book reveals lessons learned from the U.S. experience in public diplomacy that will be critical in determining public diplomacy's fate in the United States and throughout the world.
The United States And Public Diplomacy
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Author : Kenneth. A. Osgood
language : en
Publisher: BRILL
Release Date : 2010-02-16
The United States And Public Diplomacy written by Kenneth. A. Osgood and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-16 with Political Science categories.
Public diplomacy is the art of cultivating public opinion to achieve foreign policy objectives. A vital tool in contemporary statecraft, public diplomacy is also one of the most poorly understood elements of a nation’s “soft power.” The United States and Public Diplomacy adds historical perspective to the ongoing global conversation about public diplomacy and its proper role in foreign affairs. It highlights the fact that the United States has not only been an important sponsor of public diplomacy, it also has been a frequent target of public diplomacy initiatives sponsored by others. Many of the essays in this collection look beyond Washington to explore the ways in which foreign states, non-governmental organizations, and private citizens have used public diplomacy to influence the government and people of the United States.
Public Relations Research
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Author : Ansgar Zerfaß
language : en
Publisher: Springer
Release Date : 2008-05-08
Public Relations Research written by Ansgar Zerfaß and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-08 with Language Arts & Disciplines categories.
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Routledge Handbook Of Public Diplomacy
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Author : Nancy Snow
language : en
Publisher: Routledge
Release Date : 2020-01-20
Routledge Handbook Of Public Diplomacy written by Nancy Snow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-20 with Political Science categories.
The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.
Strategic Influence
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Author :
language : en
Publisher:
Release Date : 2009
Strategic Influence written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Switzerland S Public Diplomacy The Minaret Controversy And A Determination Of The Status Quo
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Author : Tobias Hoenger
language : en
Publisher: GRIN Verlag
Release Date : 2016-03-03
Switzerland S Public Diplomacy The Minaret Controversy And A Determination Of The Status Quo written by Tobias Hoenger and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with Political Science categories.
Seminar paper from the year 2013 in the subject Politics - Other International Politics Topics, grade: 100 (highest possible grade), , course: Workshop, language: English, abstract: It is the aim of this paper to explore Switzerland’s public diplomacy efforts in the light of the “Minaret debate” (from 2007-2009). This case study could be seen as an example of Switzerland’s public diplomacy effort to protect (maintain) the image of the country abroad. On the basis of the Minaret initiative, it is possible to extract and analyse the different parts of a public diplomacy theory by asking, inter alia, the following questions: Who was the actor? What was the foreign policy aim? Who was the target audience and what was the message used? What tools and channels did the actor use? The case analysis will further help to determine the status quo of Switzerland’s communication abroad (and in this sense the public diplomacy). The “status quo” is thereby the situation in which the actor, “Presence Switzerland”, operates nowadays (2013). In order to speak about the “status quo”, and to draw some conclusions at the end, it is helpful to define the “status quo ante”. In this sense, the author defines the “status quo ante” as the time before 2007 and the “status quo” as the time after 2007 until the present day. The reason for this clear cut is a change in the public diplomacy model; “Presence Switzerland” (the official public diplomacy agency in Switzerland) went through a changing process in the years from 2007 to 2009. The former PRS (Presence Switzerland) was an agency assigned from the government, with the task to conduct image branding abroad. It compromised members from the federal administration, members from partly state-run organizations and as well members from private organizations. Oppose to that, the later Presence Switzerland (from 2009) was a sub-agency of the Federal Department of Foreign Affairs, which means a complete government institution. Not least because of this differentiation, this paper will eventually provide an example of how a state actor conducts public diplomacy and therefore has the chance to contribute to the relatively young academic field of public diplomacy.
Understanding International Diplomacy
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Author : Corneliu Bjola
language : en
Publisher: Routledge
Release Date : 2018-02-19
Understanding International Diplomacy written by Corneliu Bjola and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-19 with Political Science categories.
This book provides a comprehensive introduction to the study of international diplomacy, covering both theory and practice. This second edition has been revised and updated, with new material on such key contemporary issues as Syria, Ukraine, migration and the South China Sea. The text summarizes and discusses the major trends in the field of diplomacy, providing an innovative theoretical approach to understanding diplomacy not as a collection of practices or a set of historical traditions, but as a form of institutionalized communication through which authorized representatives produce, manage and distribute public goods. The book: Traces the evolution of diplomacy from its beginnings in ancient Egypt, Greece and China to our current age of global diplomacy. Examines theoretical explanations about how diplomats take decisions, make relations and shape the world. Discusses normative approaches to how diplomacy ought to adapt itself to the twenty-first century, help re-make states and assist the peaceful evolution of international order. In sum, Understanding International Diplomacy provides an up-to-date, accessible and authoritative overview of how diplomacy works and, indeed, ought to work in a globalized world. This textbook will be essential reading for students of international diplomacy, and is highly recommended for students of crisis negotiation, international organizations, foreign policy and IR in general.
The New Public Diplomacy
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Author : J. Melissen
language : en
Publisher: Springer
Release Date : 2005-11-22
The New Public Diplomacy written by J. Melissen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-22 with Political Science categories.
After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.