Theory And Practice Of Rural Marketing
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Theory And Practice Of Rural Marketing
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Author : Ravi Pathak
language : en
Publisher:
Release Date : 2013
Theory And Practice Of Rural Marketing written by Ravi Pathak and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Marketing categories.
The Rural Marketing Book Text Practice With Cd
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Author : Pradeep Kashyap
language : en
Publisher: Dreamtech Press
Release Date : 2005-07-04
The Rural Marketing Book Text Practice With Cd written by Pradeep Kashyap and has been published by Dreamtech Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-04 with Consumer behavior categories.
The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.
New Perspectives On Rural Marketing
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Author : Ramkishen Y.
language : en
Publisher:
Release Date : 2002
New Perspectives On Rural Marketing written by Ramkishen Y. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
The Rural Marketing Book
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Author : Pradeep Kashyap
language : en
Publisher:
Release Date : 2005-01-01
The Rural Marketing Book written by Pradeep Kashyap and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with categories.
The Rural Marketing Book is India s most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. The application of conventional theory in practice; adaptation and innovations based on learning s and experience from the field.
The Economics Of Rural Organization
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Author : Karla Hoff
language : en
Publisher: Oxford University Press, USA
Release Date : 1993
The Economics Of Rural Organization written by Karla Hoff and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
A key to understanding why some rural development policies succeed and some fail is found in this book. The editors contend that established economic models are inadequate to interpret the behavior of rural markets and nonmarket institutions. This book investigates economic institutions and contractual arrangements in credit, labor, and land markets and analyzes their implications for the behavior of the rural sector. Drawing on 15 short case studies, five overview and nine theoretical chapters explore some of the most pressing problems facing developing countries: how to promote financial integration of the rural sector, how to rationalize the use of land and water, and how to design and administer tax and transfer policies. The book contributes to theory, empirical methodology, and the solution of concrete policy questions.
Basics Of Marketing Management Theory Practice
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Author : Rudani R.B.
language : en
Publisher: S. Chand Publishing
Release Date : 2010
Basics Of Marketing Management Theory Practice written by Rudani R.B. and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography
Agricultural Markets From Theory To Practice
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Author : Barbara Harriss-White
language : en
Publisher: Springer
Release Date : 1999-04-12
Agricultural Markets From Theory To Practice written by Barbara Harriss-White and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-12 with Business & Economics categories.
In an era of globalization, private markets are expected to dominate the distribution of goods worldwide. Yet surprisingly little empirical work is conducted on them. The sensitive and secret nature of trading information, the complexity of real markets and the lack of official data other than that on price can all cause problems. This book seeks to overcome these in examining arguably the most difficult markets of all - agricultural markets under conditions of underdevelopment. Case-studies from nine countries covering all three underdeveloped continents offer a comprehensive overview of the lessons to be learnt from field experience.
Fundamentals Of Rural Marketing
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Author : Dr. M. A. Soudatti
language : en
Publisher: Lulu.com
Release Date :
Fundamentals Of Rural Marketing written by Dr. M. A. Soudatti and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Rural Marketing Text And Cases 2 E
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Author : Krishnamacharyulu C. S. G.
language : en
Publisher: Pearson Education India
Release Date : 2011-09
Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09 with Marketing categories.
Rural Marketing
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Author : Balram Dogra
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 2010
Rural Marketing written by Balram Dogra and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.