Think And Grow Digital What The Net Generation Needs To Know To Survive And Thrive In Any Organization
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Think And Grow Digital What The Net Generation Needs To Know To Survive And Thrive In Any Organization
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Author : Joris Merks-Benjaminsen
language : en
Publisher: McGraw Hill Professional
Release Date : 2014-12-19
Think And Grow Digital What The Net Generation Needs To Know To Survive And Thrive In Any Organization written by Joris Merks-Benjaminsen and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-19 with Business & Economics categories.
A digital executive shows millennials how to excel in a corporate environment still dominated by an older generation, while remaining true to their personal values Think and Grow Digital teaches young talents how to align with company "seniors" without giving up their ideals. The author explains how readers can help companies focus on moon shots: things really worth going for that help both the company and the world. Readers learn how to systematically create their own job roles, drive their personal growth engine, and connect effectively with people allowing them to do meaningful work with great rewards. Joris Merks-Benjaminsen worked in several media and advertising businesses before he joined Google in 2010. He serves as European Head of Insights Communication, aggregating research and data insights into B2B narratives that explain changes in the media landscape, marketing, and consumer behavior.
The Future Of Leadership Development
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Author : Susan Elaine Murphy
language : en
Publisher: Psychology Press
Release Date : 2003-09-12
The Future Of Leadership Development written by Susan Elaine Murphy and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-12 with Psychology categories.
Leadership in today's organizations is a tough business. Organizational leaders face a number of challenges as their jobs, and the world around them, become increasingly complex. Trends, such as organizational "delayering," rapid technological advances, and increased employee empowerment require that leaders adapt their techniques and styles of leadership to meet these new challenges. Consequently, there has been an explosion of interest in leadership in recent years as researchers and management educators struggle to understand the process of leadership development, how it operates, and what characteristics make effective leaders. Born of these questions, the 11th Annual Kravis-de Roulet Leadership Conference at Claremont McKenna College brought together an impressive slate of scholars whose theories, research, and cutting-edge techniques are now gathered together in this impressive volume. Each chapter asks and answers questions about the current state of the field while providing future direction for research to help bridge the gap between leadership researchers and leadership development practitioners. Notable topics include chapters on "e-leadership" and leadership within the "virtual" organization, exploring 360-degree feedback, the importance of "social capital," and a comprehensive analysis of the well-researched theory of Leader Member Exchange.
The Digital Playbook
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Author : Dirk Slama
language : en
Publisher: Springer Nature
Release Date : 2023-07-31
The Digital Playbook written by Dirk Slama and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Computers categories.
This open access book is a practitioner's guide to smart, connected products and solutions. As a hands-on playbook, it combines the business and technical execution perspectives to help product companies, OEMs, manufacturers and equipment operators utilize the full potential of digital enablers, especially Artificial Intelligence (AI), Internet of Things (IoT) and Digital Twins. The Digital Playbook provides comprehensive and actionable guidance, helping to address the challenges of creating sustainable and scalable digital business models, managing cocreation and sourcing, setting up the digital organization, and handling the legal aspects. For the technical execution perspective, the playbook includes the AIoT Framework, which explains how to combine data science and AI engineering with Digital Twins, as well as software development for cloud and edge. The integration with physical product development and retrofit integration of existing equipment is included as well. A pragmatic, agile approach is introduced that takes common agile inhibitors into consideration. A holistic AIoT DevOps approach is described, which combines key elements of DevOps for cloud, edge and AI. Enterprise readiness is ensured by looking at trust and security as well as reliability and resilience for AIoT. A large number of real-world examples and case studies help ensure practical relevance. Readers should have a previous, general understanding of digital strategies and technologies. This book offers readers a clear understanding of the opportunities, as well as the challenges related to building and operating smart, connected products and solutions. They are given a set of tools and blueprints, which they can apply to their practical work in this space.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Grown Up Digital How The Net Generation Is Changing Your World
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Author : Don Tapscott
language : en
Publisher: McGraw Hill Professional
Release Date : 2008-11-16
Grown Up Digital How The Net Generation Is Changing Your World written by Don Tapscott and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-16 with Business & Economics categories.
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future.
Plugged In
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Author : Tamara Erickson
language : en
Publisher: Harvard Business Press
Release Date : 2008-11-03
Plugged In written by Tamara Erickson and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.
They make up nearly one-third of all Americans living today. Born after 1980, they're now pouring into the work world with values, aspirations, and approaches that differ markedly from their parents--and coworkers. They're Generation Y. In Plugged In, Tamara Erickson shows Gen Y's how to use their own unique strengths to understand and influence their professional relationships, to figure out how they define "success," and to help them find their way in the changing workplace. Filled with Erickson's extensive research into demographic trends and thoughtful insights, Plugged In gives Gen Y's the information they crave to connect with the working world and to craft the lives they want. The author reveals: · A framework Y's can use to develop their own criteria for making career choices · The unique assets and strengths Y's bring to the workplace · How X'ers and Boomers view Generation Y and how the different generations can collaborate more effectively at work · 10 rules that can help Generation Y's succeed in the corporate world With her trademark warmth and liveliness, Erickson provides a thoughtful, valuable guidebook for the latest newcomers on the corporate scene.
Promoting Broadband Jobs And Economic Growth Through Commercial Spectrum Auctions
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Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Communications and Technology
language : en
Publisher:
Release Date : 2012
Promoting Broadband Jobs And Economic Growth Through Commercial Spectrum Auctions written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Communications and Technology and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Broadband communication systems categories.
The Consultant
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Author :
language : en
Publisher:
Release Date : 1997
The Consultant written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Food service categories.
Phoenix Rising Leadership Innovation In The New Economy
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Author : Florence Tsai
language : en
Publisher: CRC Press
Release Date : 2019-05-15
Phoenix Rising Leadership Innovation In The New Economy written by Florence Tsai and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-15 with Business & Economics categories.
How can tech-forward companies, institutions and non-profits stay relevant long term in today’s fast changing global economy? Written for leaders seeking proven strategies, this book by a veteran business advisor and leadership coach explains what large organizations can learn from family enterprises, and vice versa. When survival is threatened by disruption, or growth has stalled, the book shows why seasoned leaders and rising leaders from both family and non-family organizations should join forces for mutual benefit of combining innovation and long term thinking. Florence Tsai advances the field of family business studies with new evolutionary models, organizational frameworks, and case studies of dozens of leading family companies, including IBM, Corning, and New York Times. The book addresses growing problems of disruption—challenges best addressed by seasoned and rising leaders working together, since they have complimentary skills. Seniors bring stability and judgment, while rising leaders understand new markets and introduces innovative ideas. The world’s best family enterprises are masters of survival; what they can learn from non-family companies is how to stay nimble when change is accelerating at rates never seen before. Non-family organizations facing trust gaps can learn from successful family enterprises’ laser focus on stakeholder engagement. Families like Levi Strauss or Hermès have built trusted brands for generations. Facing disruption, Tsai explains how non-family organizations can insert long term thinking into the DNA of your organization by observing how enterprising families with enduring competitive advantages accomplish it. Strategies include how to develop future-forward mindsets supportive of innovation culture; how to nurture rising leaders who are intrapreneurs, entrepreneurs, and portfolio builders and prepare them to lead in their thirties. Phoenixes rising are the next-generation leaders who lead their family enterprise through intentional transformation in response to inevitable changes and yield successful growth. The book describes this mechanism in detail. Legendary Phoenixes profiled in this book include Irénée du Pont in the U.S., whose tech innovation at Eleutherian Mills transformed the gun powder industry; David René de Rothschild in France, who rebuilt a banking business from scratch; and John Elkann of Fiat in Italy, who led the Agnelli family through a succession crisis to emerge stronger. Stories of successful next generation innovators include John D. Rockefeller, Jr. in the U.S., Cristina Stenbeck of AB Kinnevik in Sweden; and Mikkel Vestergaard, inventor of LifeStraw, in Switzerland. With insights drawn from more than a decade of working closely with leading business families and advising the Chairmen and CEOs of their companies, the author argues that if we want to be guided by their long term success, it’s the pioneer spirit of the family leaders, plus the enterprising culture of the families themselves, not so much their products or their famous companies, that we should pay attention to. Written for the hackers and for the master architects, Phoenix Rising spotlights principled wealth creation and the shared value that comes from doing good while doing good business, engaging partners and stakeholders sustainably, for the lasting benefit of oneself and society.
Leads The Customer Factory You Need To Launch Your Online Business
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Author : Reginaldo Osnildo
language : en
Publisher: Reginaldo Osnildo
Release Date :
Leads The Customer Factory You Need To Launch Your Online Business written by Reginaldo Osnildo and has been published by Reginaldo Osnildo this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
We live in the digital age, where consumers’ attention is fought over every second and the ability to attract, engage and convert potential customers has become the most valuable skill for any entrepreneur, freelance professional or company that wants to grow and remain competitive. However, more than attracting followers, likes or visits to the website, it is necessary to build a true customer factory — a system that consistently generates qualified leads , transforms opportunities into lasting relationships and converts interest into real sales. This book was created with this exact purpose: to help you master the strategies, tools, and mindset needed to build your own lead generation machine . It doesn’t matter if you’re just starting your business or if you already have a consolidated digital presence; the content you’ll find here has been carefully structured so that you can leave reading with clarity, confidence, and a concrete plan of action. Over the next few chapters, we’ll demystify concepts, present tried-and-true practices, and reveal shortcuts that can greatly accelerate your success. We’ll start with the basics, understanding what leads are and why they’re the foundation of any online business, moving on to defining your persona, creating irresistible offers, choosing the best channels, and, of course, using automation technologies that can scale your operation without you having to work 24 hours a day. This is not a book of abstract theories. On the contrary: it was designed as a practical manual so that you can learn, apply and reap results . At the end of the reading, my goal is for you to be sure that you have truly learned , that you feel prepared to put your lead generation machine to work and, most importantly, that you see your business take off . Remember: there is no success without strategy, and no growth without method. Lead generation is not just a passing fad — it is the backbone of businesses that thrive in the digital environment. Get ready for a transformative learning journey. Adjust your mindset, open yourself to new possibilities, and commit to execution. Knowledge is in front of you, and results are within your reach. Yours sincerely Reginaldo Osnildo