Think Digital First

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Think Digital First

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Author : Warren Knight
language : en
Publisher:
Release Date : 2015-04-28

Think Digital First written by Warren Knight and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-28 with Business & Economics categories.

'Think #Digital First' is essentially a step-by-step guide designed for creative entrepreneurs, business owners, and sales and marketing managers that shares with them the importance of having the right mindset to focus on technology, sales and marketing. Understanding your strengths to building the right team around you and knowing the different platforms, social networks and the right digital tools are so important when integrating them into your sales and marketing to help you market your brand online, saving time and getting sales to grow your business. An entrepreneur's first step to building a socially-savvy business is accepting that you are the one driving your business forward. To be able to do this in the most successful way, you need to build a social business from the ground up and in each of the below chapters, Warren's seven simple steps are easy to follow, packed full of great detail and demystifies the new digital age. Warren Knight is the co-founder of Gloople, the UK's first "Social Sharing" eCommerce platform. With 20 years' experience in selling products and services, he is a speaker, author and consultant specialising in B2B Social Media and is a Social Commerce expert helping SME's use Social Media and Digital Commerce to achieve a multi-channel experience to drive traffic and better understand their customers.

News Writing And Reporting A Strategic Approach To Storytelling

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Author : Chris R. Vaccaro
language : en
Publisher: SAGE Publications
Release Date : 2024-08-22

News Writing And Reporting A Strategic Approach To Storytelling written by Chris R. Vaccaro and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-22 with Language Arts & Disciplines categories.

With a focus on how the modern newsroom runs and operates, News Writing and Reporting: A Strategic Approach to Storytelling prepares students to become successful journalists in today′s competitive news industry. Author Chris Vaccaro applies an audience-centered and business-minded approach, discusses emerging media trends, and guides students through strategic thought in multiplatform reporting and storytelling. The book offers practical career tips, interviews with reporters, and full career and product development guides, while each chapter concludes with strategies and writing exercises to equip students with tactics for planning, structuring, and editing content across various platforms.

Learning Systems Thinking

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Author : Diana Montalion
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2024-07-11

Learning Systems Thinking written by Diana Montalion and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-11 with Computers categories.

Welcome to the systems age, where software professionals are no longer building software—we're building systems of software. Change is continuously deployed across software ecosystems coordinated by responsive infrastructure. In this world of increasing relational complexity, we need to think differently. Many of our challenges are systemic. This book shows you how systems thinking can guide you through the complexity of modern systems. Rather than relying on traditional reductionistic approaches, author Diana Montalion shows you how to expand your skill set so we can think, communicate, and act as healthy systems. Systems thinking is a practice that improves your effectiveness and enables you to lead impactful change. Through a series of practices and real-world scenarios, you'll learn to shift your perspective in order to design, develop, and deliver better outcomes. You'll learn: How linear thinking limits your ability to solve system challenges Common obstacles to systems thinking and how to move past them New skills and practices that will transform how you think, learn, and lead Methods for thinking well with others and creating sound recommendations How to measure success in the midst of complexity and uncertainty

Lean Digital Thinking

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Author : V. Srinivasa Rao
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-10-18

Lean Digital Thinking written by V. Srinivasa Rao and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-18 with Technology & Engineering categories.

The effective digitalization of business can make you a business leader; however, if not executed accurately, it can destroy your business too. Around 70 per cent of digital transformation projects have been failing. Even successful digitalization projects have become white elephants or expensive during the operations phase. Lean Digital Thinking introduces the '12-12-5 model'-12 lean digital thinking principles, 12 digital business building blocks and 5 lean digitalization phases-a brilliant guide that will enable business executives to become digital business champions. Leading digital expert, author VSR, as he is popularly known, introduces the world's first lean digital thinking philosophy with 12 principles to acquire a new digital mindset and throws in critical questions: Why digitalize? Where to digitalize? What to digitalize? And how at all to digitalize? He provides lean digital methods, templates and frameworks for digitalizing 12 business building blocks at an optimal cost. Further, new business models, products, services, processes, digital workplaces and operating models, driven by digital technologies, have been discussed with insights on how to leverage digitalization to get ready for the new normal that has emerged with the COVID-19 pandemic. An effective practitioner's guide, this is a must-read for business and technology executives and anyone wishing to master the art of digital business.

Beyond Digital

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Author : Paul Leinwand
language : en
Publisher: Harvard Business Press
Release Date : 2022-01-04

Beyond Digital written by Paul Leinwand and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with Business & Economics categories.

Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Local Democracy Journalism And Public Relations

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Author : Carmel O'Toole
language : en
Publisher: Routledge
Release Date : 2019-05-01

Local Democracy Journalism And Public Relations written by Carmel O'Toole and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-01 with Social Science categories.

This is a critical examination of the impact of sustained large-scale austerity cuts on local government communications in the UK. Budget constraints have left public sector media teams without the resources for robust citizen-facing communications. The "nose for news" has been downgraded and local journalists, once the champions of public interest coverage, are a force much diminished. The book asks, what is lost to local democracy as a result? And what does it mean when no one is holding the country’s public spenders to account? The authors present extensive interviews with communications professionals working across different council authorities. These offer important insights into the challenges currently being faced by communicators within local public services. The book also includes in-depth case studies on the Grenfell Tower disaster, the Rotherham child-grooming scandal and the Sheffield tree-felling controversy. These events all raise serious questions about the scrutiny and accountability of local authorities and the important role the media can and does play. Local Democracy, Journalism and Public Relations provides new empirical data on, and the real-world views of, working communications teams in local government today. For students and researchers interested in local journalism and public relations, the book illuminates the current relationship between these professions, local democracy and political accountability.

Eat Your Greens

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Author : Wiemer Snijders
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2018-09-27

Eat Your Greens written by Wiemer Snijders and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-27 with Business & Economics categories.

How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Grab Your Seat Insights Into Becoming A Human Capital Business Leader

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Author : Samuel Ernesto Maputso
language : en
Publisher: Chiado Editorial
Release Date : 2021-02-01

Grab Your Seat Insights Into Becoming A Human Capital Business Leader written by Samuel Ernesto Maputso and has been published by Chiado Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-01 with Business & Economics categories.

Your destiny is in your hands! Whether you’ll die a modest Human Capital resident expert, or you’ll become a respected Global Superstar, it only depends on you. Being excellent in your functional role, beating all your KPIs, is no longer good enough. You are required to clear and consistently add value to the rest of the organisation, to the bottom line. This book offers insights that will help you move from the peripheral role of Strategic HR Business Partner into a more central one of driving business results, from enabling the business to operate swiftly to focusing primarily on driving overall organisation performance and productivity. To the business leaders out there, this book is about how to take your contribution for the performance of your organisation to the next level.

Transforming Gen Z Potential To Performance

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Author : Gurupyara Mishra
language : en
Publisher: BFC Publications
Release Date : 2025-01-23

Transforming Gen Z Potential To Performance written by Gurupyara Mishra and has been published by BFC Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-23 with Self-Help categories.

UNLOCK THE POWER OF GEN Z A Comprehensive Guide to Thriving with the Newest Generation Dive into the dynamic world of Generation Z with this essential guide for young professionals, academic leaders, and corporate managers. Discover the secrets to engaging, inspiring, and succeeding with the most tech-savvy, diverse, and innovative generation yet.